Dubai engulfs businesses every day as it is one of the important business hubs of the Middle-east. If you look into the statistics, you will find many new business ventures out in Dubai. But unfortunately, many of them close down too soon. One of the reasons for the sudden cessation of business can be attributed to poor marketing strategies.
Luckily, there’s a lot of potential and scope to attract diverse audiences and varied interests. All it calls for having the right and strategic approach for marketing.
So what does it take for a business to get successful? Are you wondering what marketing elements would make digital marketing in your favor?
Why do you need a good marketing strategy?
It doesn’t matter whether your business is established or a startup, a brand-building strategy can make or break your business in no time. When it comes to developing the marketing strategy, it is not the same for all businesses worldwide. Having a good understanding of the country is necessary along with other competition analyses.
In UAE, the significance lies more in building trust, reliability with the culture, and uniqueness of the product that empowers the brand and customers alike.
Digital marketing strategies that work in Dubai
Certain marketing strategies have proved to be effective in the UAE in the past. These strategies have been compiled based on past performance and years of expertise in the field.
1. Trust needs to be the core of your marketing strategy
No matter what digital marketing campaign/strategy you implement, your core focus needs to be on ‘building relationships. It is recorded that the diverse population in Dubai and UAE values the reputation and trust associated with the business. Here, more than discounts and freebies, the reliability of a brand plays a significant role in business growth. Naturally, your branding strategy should also reflect and revolve around relationship building.
Ensure that no matter what your business niche is, ensure that the customer reviews are very informative and specific rather than being general. Areas that are strong relative to trust-building should be taken seriously and emphasized in the marketing strategy. Numbers also play an important role in showing real results that go a long way to build trust with businesses.
2. Show up as a team!
People have a strong work culture. Your digital marketing strategies need to be transparent with the culture of your business and reflect the collective spirit shared with the teams. Interaction, cooperation, and ensuring that multiple departments inside the brand or company are completely informed of the digital strategy and plan while conducting these campaigns.
3. Make customers’ experience a significant part of marketing strategy
When it concerns the consumer journey and experience, customers take it extremely seriously. Ensure that not only the product or service but also the process of engaging with businesses is customized. It’s important to note that utilizing “automatic language translations” is a no-no since literal mechanical translations may often cause more harm than benefit due to their tendency to lose relevance.
4. Focus on local-SEO strategy
Another digital marketing approach frequently used by modern businesses is SEO or search engine optimization. SEO ensures that your website is visible to your target audience as they search online for comparable company solutions. Because everyone in a place like Dubai is internet-savvy, they choose Google as the best option for finding the service or solution they need.
5. Visuals will make it big!
In the UAE, rich digital content is not only desirable but also necessary for a successful digital marketing strategy. Quality creativity is highly valued, so regardless of the sector you work in, make sure you have high-resolution artwork and/or high-definition films that will be important to your marketing plan.
6. It’s all about luxury, not discounts
The UAE has a traditionally and monetarily affluent customer base that is more than eager to pay a premium for items that can demonstrate originality, value, and luxury in all senses of the word. Instead of utilizing phrases like discounts, low pricing, offers, and so on, repeating characteristics of luxury, unique, limited editions, and so on will help you resonate as a brand with people.
7. Respecting the guidelines and traditions
When producing advertising, be sure to adhere to specific laws, limits, and standards that are specified in different locations around the UAE. When it comes to the sorts of content that can be generated as advertising, etc., various places have varied rules and restrictions. So make sure you completely adhere to it to avoid hurting their feelings while also respecting their views.
8. Your content needs to be interactive
Businesses in the UAE who are genuine about launching a digital campaign must guarantee that not just their Facebook material and Twitter messaging, but also their websites, incorporate new-age digital tools. In other words, establishing adaptable, dynamic, and easy-to-use websites is critical to the success of your digital strategy.
The focus of this strategy needs to correlate to creating marketing campaigns that instill emotions and prompt the viewers to interact and associate with the brand.
The Bottom Line
To secure great brand recognition in the UAE, you must not only be a successful company in the eyes of the world market, but you must also be able to influence customers’ decisions in a way that reinterprets how they think and behave about you digitally and off.
As a result, a successful digital strategy in the UAE must ensure that it tracks, monitors, measures, and devotes sufficient time to creating messages and content that prioritizes building a strong market position, as well as being evaluated to ensure that customers’ problems and or requests are resolved in actuality.
What can Vowels do?
Vowels is a branding agency in Dubai, UAE that has a pool of professionals, who have had expertise in digital marketing for years now. We have helped build strong marketing strategies for different businesses and set them on a path to success. Do you want to build a winning marketing strategy? Reach out to us and book a discovery call for us to understand your requirements better.