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A logo is the face of the company and making it simple and timeless will help us represent us in the most effective way.
Your logo doesn’t sell your products, your logo allows people to identify your brand. Hence, its a mere identification not a product communication.
It is a long journey ahead of aesthetic appeal. A brand’s logo is bestowed with the responsibility of establishing brand identity and ensuring brand recognition. A well thought of and creatively designed logo enhances the credibility of your firm, communicates your brand’s values & beliefs to your audience and takes a persuasive approach in reaching out to your customers.
A very complicated logo is difficult to remember
and fails to communicate what the brand
truly delivers.
The personality of the logo should match with that of the brand for example, if the logo is for a sport brand it must be bold or italic, if the logo is for a fashion brand it must be elegant and sophisticated etc.
A logo must be different and creative enough
that people can remember it, scribble it on
a piece of paper and think of your brand as
soon as they see it.
Your logo must be adaptable enough to
fit on a pen as easily as it fits on a hoarding.
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Your values, beliefs, core product or service as
well as the industry you belong to must be
reflected in your logo.
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Trends change as often as day. A timeless logo
for your brand will eliminate the need for
you to change the logo frequently and create
a lasting impact for your brand.
Follow this link and check out our logofolio.
