Scope and Planning:
The first phase entails identifying the project's objectives and organisational requirements. We deliver a Creative Brief, scope, budget, and deadline at the end of this step. The process has two main goals: getting to know the customer or business that the logo will represent and defining the project parameters for what will be produced and when. It sets expectations and serves as an agreement for the services to be rendered. The design team will also learn about the company, its brand strategy, and personality during the second crucial discussion. The findings are summarised in a Creative Brief, which allows the design team to affirm that they've heard and understands the project's aims and demands. Over zoom and offline meetings, this can be performed through interviews, questionnaires, and discovery workshops.
Depending on the extent and availability of existing marketing materials, we take a different strategy. It should include things like:
– Descriptions of services or products
– Vision and Mission of the brand
– Core Philosophy
– Market Competition