Now taking bookings for April 2021 and beyond

Brand Building & Strategy Agency

Vowels helps you create & revitalize your brand by building a consistent communication for your customers for them to love you.

What is brand strategy? How it works?

As our area of expertise, we excel in providing brand consultancy through a strategic approach that aims at grabbing a mind share while creating a unique personality for the brand. Our three-fold focus is on curating a unique brand strategy, establishing a well-defined brand identity, and setting a well-rounded brand design. 

The process of branding involves multiple points of communication of your brand with your customers. And each of these interactions gives you the opportunity to occupy a certain part of their mind-space.

Let's create a brand strategy that resonates with your customers. Give us a call

Brand Strategy Elements

Discovery & Customer Mapping

 

  • Diagnose & Analyse
  • Stakeholder Alignment
  • Competitor analysis
  • Brand Archetype
  • Brand Attributes Workshop
  • Brand Architecture
  • User Persona
  • User Journey

Brand Story & Purpose

 

  • Brand Emotion
  • Brand Values
  • Brand Promise
  • Brand Purpose
  • Brand Philosophy
  • Brand Mindset

Brand Personality & Image

 

  • Brand Look & Feel
  • Brand Character
  • Brand Image
  • Brand Personality
  • Brand Positioning
  • Brand Prism

Brand Voice & Tone

 

  • Brand Vocabulary
  • Word Cloud
  • Phrases
  • Verbal System
  • Brand Adjectives
  • Brand Adverbs
Discovery & Customer Mapping

—Discovery & Customer Mapping
 
We master the art of bridging the gap when it comes to identifying, understanding, and analyzing your customer. Upon a thorough process which we regard as discovery, our team of specialists work closely with you to gather an in-depth understanding of your brand’s archetype and architecture. We delve through a detailed process of diagnosing and analyzing posts in which we align stakeholders. We also help you identify your primary and secondary customers while establishing their personality along their user journey. Excited to know how this works? Connect with us!

- We craft user persona for your brand
- Identify the primary and secondary customer for you
- Understand the traits and personalities of your audience
- We roadmap your customer’s journey

— Brand Story & Purpose
 
Creating an exciting and seamless evolution, we stitch together the emotions and philosophies your brand would want to relay. We lend it a past and a future, devising a brand story that resonates with all. We are the magic wand you need, to steer your brand from confusion and clutter to moving towards a well-established story that is here to stay.

- We curate a list of brand emotions
- We define a set of brand values for you
- Strategise & develop a brand philosophy from the very first go
- Establishing a brand promise which resonates with your audience

Brand Story & Purpose
Brand Personality & Image

— Brand Personality & Image
 
Your brand is much more than what it has to offer. It is a name in itself- a name with a back story, a name with an aspiring future, and a name that comes with an identity and personality. This is exactly what our team at Vowels works towards. We give a well-rounded look and feel to your brand, helping it shine out as the best among the crowd. We develop its character and persona, positioning it as something that is here to make a difference in the market!

- We curate a well-defined look and feel for your brand
- We establish your brand’s character and image
- Upon detailed research, we position your brand in the best way possible
- We curate a brand identity and personality for you

— Brand Voice & Tone

 
Playful or mature? Quirky or sophisticated? Whatever you dream of your brand’s voice to be like, we bring it to life! We articulate the way your brand reaches out to its audience, relaying a bit of its personality, one word at a time. We curate a tonality that sets the tone for your brand to communicate in, with a set of vocabulary that is tailor-made for the brand. Our team of word masters establishes a set of guidelines and verbal systems that add character to your brand through its voice.

- We set communication guidelines for you
- Develop a tone of voice for the brand
- Craft a verbal system that sets of how you interact with your audience
- Define its vocabulary- the do’s and don’ts, the important phrases

Brand Voice & Tone

FAQs About Brand Building

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VOWELS in Middle East

Vowels is an independent strategy and creative brand building services agency in (Dubai) United Arab Emirates, (Riyadh) Saudi Arabia, (Doha) Qatar, (Kuwait City) Kuwait, (Muscat) Oman and (Manama) Bahrain. Our multi-skilled teams comprise of experts who work together across time zones, flawlessly collaborating with our clients.