First i bought it because it looked cool, Later i bought it because it was good.
As a retail shelf remains one of the most competitive spaces, it is our strong belief that good packaging must be able to evoke trust that transpires a purchase decision. In fact, in a largely digitized world, the physical entity of package design plays a significant role in giving any brand its unique identity.
WHAT IS PACKAGING DESIGN & WHY IS IT IMPORTANT
Simply put, Packages are brands that you trust enough to take home. The idea of packaging was conceptualized with the intention of preserving a product. However, over the years, the role of packaging has evolved to protecting the brand.
It remains the only brand medium that is experienced 100% by all its consumers thereby making it essential that your packaging establishes the right positioning of your brand in the minds of your consumers.
A well designed packaging stimulates impulsive buying behavior thereby enhancing market share and reducing promotional costs.
With increasing competition across every industry, it is good packaging that differentiates your product from others on the retail shelf.
At Vowels, we believe that Influencing buying behavior through design and building trust that encourages purchase is the primary aim of any packaging design.
"Good packaging protects your product, Great packaging protects your brand"
Your brand's packaging must absolutely clearly and concisely communicate the product as well as its attributes. By simply looking at the Packaging, people must be able to identify whats inside.
When your product steps in the real world, it is your packaging that creates the first impression. Hence we need to ensure, it is captivating to look at and enticing to take home.
Any product's packaging design must easily allow for an easy introduction of new elements in the product line.
Your product's packaging must be original and be able to stand out in a cluttered shelf because for a very long time, your customers will associate your product with its distinguished packaging.
The packaging of your brand must communicate every piece of important information regarding your product. This includes manufacturer details, precautionary details and essential content details.
A memorable packaging will ensure that regular customers can organically reach out to your product in a shelf without having to read your brand's name.
If you think good designs are costly, what do you think will a bad design cost? Make your retail presence count!
Get in touch with us to get a quote for branding of your new project.