Time to rebrand? Signs that it’s time to rethink your brand strategy

Definition of Rebranding Rebranding the business is a tough decision. It’s important to consider and determine that it will be the best move for your business in the long run before you start working on it. Rebranding the business at the correct time can rejuvenate the marketing strategy, helping you connect with the customers and widen …

Think About Redesigning Your Logo

“Logos are the graphic extension of the internal realities of a company.” —Saul Bass Introduction Any brand’s success depends on having a quality logo and a clear brand identity. It accomplishes the crucial duty of being memorable and making an impression while representing your business, highlighting your advantages, and reflecting your core beliefs. Despite the …

Things to Know Before Designing an Impactful Logo

Have you ever seen an organization without a logo? Obviously not, specifically in the digital era. Today’s market realm follows the principle of seeing and believing. It just takes less than a second to make an impression of your brand based on logo design. The logos perpetually have been the anchor of businesses manifesting the essence …

Things To Know About the Brand Identity Design Process

“It is the performance that will decide destiny, not anything else.”- Muna Al-Hashemi As rightly said by Muna Al-Hashemi, the former CEO of the Batelco Group, in order to achieve new heights for your business in the future, it is important to work on your current performance. Top performance indicators for any corporation today include …

The Power of Web Design: Creating Engaging Websites for Success

What is Web Design? Many people do not know this, but a good web design can significantly impact a website’s success on search engines like Google. The primary focus of web designing services is to create a compelling website for desktop, mobile, and tablet browsers. Typically, it alludes to all the user-friendly features of website …

The impact of Web Designing on E-Commerce Business

In the online market, the first impression is everything. Therefore, a website should always have a wow effect that immediately captures visitors’ attention. Hence, a website design is one of the many factors that can influence a customer’s decision-making process. But how come a web design for e-commerce will impact online sales? Let’s find out: …

The Impact of Branding on Product Packaging

The origin of the word “Brand” is derived from the word “Norse”, meaning “to burn”. Historically, artisans used burning techniques to imprint their marks on goods and packaging, facilitating easy recognition by consumers. A brand can easily communicate its recognition through compelling packaging designs to attract customers. Hence, businesses strategically position their products with distinct logos, packaging, …

The Impact of a Good Web Design on a Non-Profit Organization

Developing a quality website for nonprofitable organizations is exceptionally delicate. It demands special actionable design features to convince the audience to donate, learn more about services, or subscribe to information. All these features make the website effective, thus, creating a bridge between the NGO and the audience. We all know that a call-to-action-based website can …

The Future of Web Design: What to Expect Next?

Due to the continuous rise in technological advancements, the web development and design world are always changing. The field of web design is being redefined by innovations like Augmented Reality (AR), Virtual Reality (VR), Machine Learning, Metaverse and Web 3.0 solutions. Hence, designers must consider novel techniques for people to interact with their websites, web …

The Complete Guide to Digital Marketing for UAE Brands

Digital marketing is an advertising approach that leverages digital technologies to establish a connection with potential clients. Digital marketing employs computers, mobile devices, social media, search engines, and other online mediums to reach clients wherever they are most likely to be found, unlike traditional media platforms like print, radio, or television. Discover everything you need about …