Every business owner, CEO, and CMO faces the dilemma of choosing whether to work with a creative agency or hire an in-house marketing team. Confusion and indecisiveness are understandable, considering the strategic value or importance of this decision, will make to the brand. It’s essential to carefully evaluate the criteria for selecting a creative agency before making …
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Branding is the essence of the business. No matter which industry you are engaged in, it will anchor your enterprise to achieve immense success in the mainstream. A brand is a multi-facets asset of the business that communicates with all the stakeholders. However, it needs modification or some tactical changes in accordance with market dynamics. …
You see the sign of a bitten apple, and the first thought that crosses your mind is the image of an iPhone, isn’t it? And the four interconnected rings speak for the influence that Audi has in the four-wheeler market! Yes, people identify all successful companies by their logo more than anything else. So, if …
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Successful logo design is not as straightforward as it intends to be. Logo design professionals have a very unique and personal approach to designing a logo. Some take only a few hours to design a top-notch logo while some can take more sessions to understand the root of the brands. Many companies, especially in the UAE, fail …
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White Label branding is the process of procuring third-party manufactured products and selling them under a retail branding banner. The logo and all other creative branding inputs on these items are that of the seller instead of the manufacturer on the agreed terms of sale. A white label business focuses on brand building and enhancing …
Outstanding visuals leave an eternal impact on viewers, agree? We may forget what we said or heard, but we seldom forget a pleasing sight. When this psychology is leveraged in the market, we get something exceptional like visual branding. It is a vigorous process of shaping customer perception using pictorial elements decked with stylish fonts, …
Branding is the art and creative journey that makes a company knowable, trustable, and likable. The value of branding to a business is what reputation is to a person. It is something you earn and build over time. Without branding, a company is just another firm selling products and services. Creative branding provides identity, recognition, …
When a brand plans to expand its business by launching a product line under its name, we call this practice umbrella branding. While the primary goal of this marketing plan is to multiply the market share of the company, it also helps a known brand to utilize its customer goodwill. The idea is to leverage …
The branding process comprises a set of well-planned activities and a creative framework that helps a firm reach out to its target audience. It delivers a business’s motto, essence, and character in different communicative methods. The process of building a brand involves a set of interrelated steps that build upon one another. For this long-term …
“It is the performance that will decide destiny, not anything else.”- Muna Al-Hashemi As rightly said by Muna Al-Hashemi, the former CEO of the Batelco Group, in order to achieve new heights for your business in the future, it is important to work on your current performance. Top performance indicators for any corporation today include revenue, customer …
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