White Label branding is the process of procuring third-party manufactured products and selling them under a retail branding banner. The logo and all other creative branding inputs on these items are that of the seller instead of the manufacturer on the agreed terms of sale. A white label business focuses on brand building and enhancing …
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What is Visual Branding?
Outstanding visuals leave an eternal impact on viewers, agree? We may forget what we said or heard, but we seldom forget a pleasing sight. When this psychology is leveraged in the market, we get something exceptional like visual branding. It is a vigorous process of shaping customer perception using pictorial elements decked with stylish fonts, …
What is The Value of Branding?
Branding is the art and creative journey that makes a company knowable, trustable, and likable. The value of branding to a business is what reputation is to a person. It is something you earn and build over time. Without branding, a company is just another firm selling products and services. Creative branding provides identity, recognition, …
What is Umbrella Branding?
When a brand plans to expand its business by launching a product line under its name, we call this practice umbrella branding. While the primary goal of this marketing plan is to multiply the market share of the company, it also helps a known brand to utilize its customer goodwill. The idea is to leverage …
What is the Process of Branding?
The branding process comprises a set of well-planned activities and a creative framework that helps a firm reach out to its target audience. It delivers a business’s motto, essence, and character in different communicative methods. The process of building a brand involves a set of interrelated steps that build upon one another. For this long-term …
What is the Process of Brand Identity Design?
“It is the performance that will decide destiny, not anything else.”- Muna Al-Hashemi As rightly said by Muna Al-Hashemi, the former CEO of the Batelco Group, in order to achieve new heights for your business in the future, it is important to work on your current performance. Top performance indicators for any corporation today include revenue, customer …
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What is the importance of Branding?
Branding is a perennial process of creating, managing, and identifying that shapes a company’s future in the market. It allows a business to reach out to its target audience through different mediums. In today’s digitally dominated market, the importance of branding has increased exponentially. Whether it be startups or well-established brands, every organization sticks to a well-planned …
What is the Difference Between Marketing and Branding Strategy
As a business, whether you are starting or looking to rebrand or change the business, there are two things that you need to get right – the marketing and branding strategy. However, many fail to separate those areas of strategy and get confused. These two are interrelated and closely connected. Arguably, one cannot exist without …
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What is The Branding Structure?
A branding structure lays the organizational architecture of a company’s portfolio of products, sub-brands, sister companies, and other services. It is also commonly referred to as brand architecture. A well-planned creative branding structure comprises an integrated system of symbolism, names, colors, and visual vocabulary used by c company. For instance, all the sub-brands launched by …
What is The Branding Strategy?
A branding strategy is a systematically developed plan used by businesses to build a favorable market profile. It targets the potential customer base with a centered interest in influencing their perception of the company. Companies can use an array of branding tools to create this strategy. The font styles, one-liners, colors, imagery, symbolism, and concept …
