You see the sign of a bitten apple, and the first thought that crosses your mind is the image of an iPhone, isn’t it? And the four interconnected rings speak for the influence that Audi has in the four-wheeler market! Yes, people identify all successful companies by their logo more than anything else. So, if you have been looking for options to design your brand, you must know the logo mistakes to avoid. Know how you can use the art of the best logo design agencies and brand strategists to define your brand!
Designing A Logo: The Significance of a Brand Identity
Did you know the British Petroleum logo came at a whopping amount of $210,000,000? Yes, it is the most expensive logo in the world! It resembles a tri-coloured flower to represent its contribution to environmental pollution. Accenture comes next as the multinational IT firm paid $100,000,000 to get their logo designed. Surprising and mind-boggling as it sounds, all these companies followed the rules for logo design!
In the words of Paul Rand, American art director and graphic designer, “A logo doesn’t sell, it identifies”.
So, you must not cringe away from investing in your brand logo designing or putting all your effort into the process. Let us get to the common mistakes you must avoid in the process.
Learn Everything You SHOULD NOT Do When Designing A Logo
Budding entrepreneurs often think the same way when it comes to branding. People often mix it up with the concept of marketing, and things go down the lane! A poorly designed logo can overshadow the amazing services you offer. Your company’s reputation and identity are in that one logo you must get designed in the best way possible!
- Making It Too Detailed
- Creating A Rainbow
- Poor Selection of Fonts
- Use of Raster Images
- Taking The Trends Too Seriously!
- Missing The Brand Motive
- Increasing The Complexity
- Compromising The Quality of Work
- Using A Lot of Clip Arts
1. Making It Too Detailed
Have you seen the logo of the successful company, Emaar Properties? It represents a rising sun above the earth with the word “Emaar” on the field below. The bright sun resembles the hot and bright sun of Dubai with its power of global reach. It is so simple yet so powerfully expressed. Thus, “making it too detailed” is one of the crucialmistakes to avoid.
2. Creating A Rainbow
The perfectly balanced colour combination is the biggest challenge graphic designers face in the process. And you should not make it more difficult by wanting to have more colours in the logo. Narrow down your choices to two or three colours for creating the best design possible! Follow all the popular brands, and you will never see a rainbow in any of them.
Also Read – How F&B Brands Can Develop A ‘Signature’ Brand Identity?
3. Poor Selection of Fonts
One of the rules for logo design is choosing the right font. And that implies selecting a simple, sophisticated, and visually appealing font will be the best design. Going after the infamous Papyrus or Comic Sans font may not appeal to the design of a brand logo. Spend time with your graphic designing time to come up with an ideal font that will resonate with the subject of your brand.
4. Use of Raster Images
Raster images consist of millions of pixels, and scaling them to any desired size can affect the quality. Always ask your designer to use a vector image or create one with his tools as per your brand requirements. This choice will also help you while making banners and hoardings. The big size required for such printing options will not compromise the quality.
5. Taking The Trends Too Seriously!
We all know Emirates Airlines as the most successful company in the UAE. If you follow closely, you will see its logo is different from other international airlines. The logo is red with the name of the company written in the Arabic language in sacred calligraphic lettering. It is simple, unique and distinct from the general trends. You must also think out of the box!
6. Missing The Brand Motive
Your brand logo must convey a message! One of the mistakes to avoid is ensuring it is not vague and inappropriate. For instance, if you follow the logo of Amazon, you see an arrow that starts from A and touches Z on the right. It signifies that the brand sells everything a customer needs from A to Z of commodities. You must think the same way for your brand too!
7. Increasing The Complexity
Increasing the complexity of the brand logo does not go in favour of the company! Some people think adding your company’s branding one-liner to the logo is a good sign. Do not try stuffing in too many words in the logo. Keep it on the mellow side but focus on other factors to make it more impactful.
8. Compromising The Quality of Work
Saving costs on branding is every budding entrepreneur’s inevitable tendency. You can hire an amateur for the designing job and end up paying much more in the future for rebranding. Always make the right choice of branding team to keep up with the quality of work.
9. Using A Lot of Clip Arts
One thing to note while designing a brand logo is avoiding the use of clip arts. It does not define “designing” in any way! For a roof building company, choosing a clip art that represents the same may look vague. Instead, creating a design that resembles a roof makes more sense to the viewers!
Also read – Brand Identity vs Logo
The Final Say: Hire the Best Brand Strategists
“Design is the silent ambassador of your brand.”
Every investment you make in hiring the best brand strategists and professional artists to design your logo will be worth it. And we at Vowels can assure you of the same! We will help you with better guidance and excellent creativity to put your ideas into the designs. Vowels can also help you in rebranding if you are looking for options to amplify your current logo design.
All these ideas, thoughts and pieces of information about what not to do when designing a logo will help you get the desired output. Get the most creative minds to work for you in alleviating the brand story of your company!