In today’s market, ‘brand’ has cemented the narrative of consumer needs. Wait for a moment; how come an intangible term manoeuvres the product-driven market. Well, that’s the essence of a brand positioning in the mainstream. At present, the consumer market is flourishing with myriads of products to choose from. Since a considerable number of competitors …
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Customers form their initial opinion of your brand based on your packaging. It happens even before they see and use your goods. The wrapping or container that carries your goods and symbolizes your brand is known as brand packaging. Brand Packaging is an important contact point for building customer relationships. It also acts as a significant …
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As the interface between the human world and the machine world now requires an online portal, thus, it is important to create a successful online presence with a good UI/UX design. Having a good UI/UX web designing is everywhere, from mobile and web apps to portable smart gadgets. Given the availability of such advances, it …
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Consider your product/service with great potential of becoming a brand, but unfortunately, you are unaware of how to make a good brand-building strategy. If taken lightly, it can lead to failure to achieve customer attention and, ultimately, will get fewer sales at the end of the sales funnel. Hence, to develop a good strategy, a …
Companies must create a logo, website, and social media to build an online presence or conduct sales. However, when it comes time to implement a marketing plan, they need to acquire services from an expert creative branding agency. 1. Invest in Branding Branding is an investment that takes time, money, and a fair bit of …
Continue reading “Digital Marketing vs Creative Agency – Which One for Branding”
Every business owner, CEO, and CMO faces the dilemma of choosing whether to work with a creative agency or hire an in-house marketing team. Confusion and indecisiveness are understandable, considering the strategic value or importance of this decision, will make to the brand. It’s essential to carefully evaluate the criteria for selecting a creative agency before making …
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Branding is the essence of the business. No matter which industry you are engaged in, it will anchor your enterprise to achieve immense success in the mainstream. A brand is a multi-facets asset of the business that communicates with all the stakeholders. However, it needs modification or some tactical changes in accordance with market dynamics. …
You see the sign of a bitten apple, and the first thought that crosses your mind is the image of an iPhone, isn’t it? And the four interconnected rings speak for the influence that Audi has in the four-wheeler market! Yes, people identify all successful companies by their logo more than anything else. So, if …
Continue reading “What Should You Not Do When Designing A Logo?”
Successful logo design is not as straightforward as it intends to be. Logo design professionals have a very unique and personal approach to designing a logo. Some take only a few hours to design a top-notch logo while some can take more sessions to understand the root of the brands. Many companies, especially in the UAE, fail …
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White Label branding is the process of procuring third-party manufactured products and selling them under a retail branding banner. The logo and all other creative branding inputs on these items are that of the seller instead of the manufacturer on the agreed terms of sale. A white label business focuses on brand building and enhancing …
