A country is said to be doing National Re-Branding when its strategy is based on its vision. The Vision 2030, published by the Royal court and Crown Prince Mohammed bin Salman in April 2016, is a perfect example of National Re-Branding. The vision was formed around three main subjects: a vibrant society, a strong economy, …
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There are many ways and routes through which a business can promote its brand and implement a brand strategy design. Each of the marketing strategies broadly falls into two categories – Offline and Online marketing. This guide will compare these two strategies and uncover what they mean, how they are different in terms of implementation and impact …
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When we buy a product, our consciousness always takes note of its overall packaging. The colours, fonts, features, patterns and every detail that we notice on the primary and secondary packaging of a brand describes the work of a product packaging agency. It involves following a set of practices to convey the ideas, motto, emotions of …
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Noodles are a staple food across Asia. However, it is not limited to just one continent. Its ease of cooking and taste has made it a popular sound around the world. Like every other best food packaging inspiration, noodle boxes are meant to keep them in perfect form before consumption. A good packaging design will help the brand …
What is The Meaning of Rebranding? A company is more than just a memorable logo or name. Building a brand requires narrating a business’ story, ethics and culture and solidifying its reputation in the marketplace. It helps to distinguish the company and makes it a part of the brand culture. Rebranding a business essentially means …
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Co-branding, often called a brand alliance, is a joint marketing approach implemented by two or more firms. The businesses usually collaborate to attract additional clients/customers and to get good market reach. Co-branding is done to expand the following: Co-branding has the potential to forge a strong link between two businesses that are exceptional alone but …
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When you think about food packaging designs to stand out on the shelf, you’d probably think of elements like size, color, and label. With snack packaging however, a lot of other factors need to be addressed. Since snacks is an umbrella term, it covers a wide variety of products from chocolates, to chips. Thus the …
Have you seen fantastic billboards, proposal templates, or business cards? Did you glance twice? Has it left any remarkable impression on your psyche? If yes, then you would have curiously tried to discover more about the company. In a nutshell, all these business communication tools are extensions of the brand logo or tagline. It demonstrates …
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The significance of logo design is paramount and undeniable, the most prominent marketing treasure of the company. It builds brand identity, stimulates marketing opportunities, creates awareness, resonates with the audience, and portrays business propositions in the mainstream. So, it is an arduous task to capture the heart and soul of the company in a single image. Irrespective …
Fruit juice is one of the fastest-growing segments in the beverage industry. Popular among both kids and adults, it is a refreshing beverage. Juice packaging designs come in a variety of layouts just like food packaging designs. Juice packaging depends on several factors such as target audience, distribution process, climate, etc. Good packaging will prevent …
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