Some individuals mistakenly believe that brand identity and logos are interchangeable at first glance. Even though the brand identities and logos appear similar, they differ regarding the mindset and required tools. In this blog, you will understand the difference between a logo and branding identity. Let’s take a closer look at these concepts in detail. …
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Everyone has a brand they are committed to, but sometimes your favorite products result from collaboration between two different brands. This collaboration is called Co-branding Partnership. A Co-branding is a powerful tool for expanding into new areas, increasing awareness, and generating business. However, for a partnership to be successful, all parties involved must benefit equally. We’ve created …
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Packaging design is a Messiah of your brand. Honestly, we all judge a book by its cover, specifically for food products. The food packaging product design very much influences our buying decisions. Its colours, shape, size, infographics, tagline and other elements aligned perfectly in accordance with the brand value. Beautiful food packaging designs are the guardian …
Businesses opt for numerous ways to put forth promising competition and worth in the market. Ingredients branding is one such long-term strategy that helps a company boost its superiority by adding a known component to its product line. This third-party element brings credibility and dominance that helps in business growth. The provider of the component …
The elements of branding are the facets that create a consumer’s perception of the brand. Every action taken in the branding process enhances or defines these elements to the audience. Branding goes beyond creative images and catchy phrases. It is about weaving every aspect of the brand together, which creates an emotional link with the target audience. …
A country is said to be doing National Re-Branding when its strategy is based on its vision. The Vision 2030, published by the Royal court and Crown Prince Mohammed bin Salman in April 2016, is a perfect example of National Re-Branding. The vision was formed around three main subjects: a vibrant society, a strong economy, …
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There are many ways and routes through which a business can promote its brand and implement a brand strategy design. Each of the marketing strategies broadly falls into two categories – Offline and Online marketing. This guide will compare these two strategies and uncover what they mean, how they are different in terms of implementation and impact …
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When we buy a product, our consciousness always takes note of its overall packaging. The colours, fonts, features, patterns and every detail that we notice on the primary and secondary packaging of a brand describes the work of a product packaging agency. It involves following a set of practices to convey the ideas, motto, emotions of …
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Noodles are a staple food across Asia. However, it is not limited to just one continent. Its ease of cooking and taste has made it a popular sound around the world. Like every other best food packaging inspiration, noodle boxes are meant to keep them in perfect form before consumption. A good packaging design will help the brand …
What is The Meaning of Rebranding? A company is more than just a memorable logo or name. Building a brand requires narrating a business’ story, ethics and culture and solidifying its reputation in the marketplace. It helps to distinguish the company and makes it a part of the brand culture. Rebranding a business essentially means …
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