A Branding Guide for Business Promotions at Dubai Expos/Events

Every company or brand should take advantage of the UAE Business Events or Expo to get exposure for more prospects. For this, a brand must have a well-executed brand-building strategy that may help you attract customers and get the spotlight.


Companies often debut their products or services at exhibitions, events, or business fairs, seizing a prime opportunity for growth and brand development. Establishing strong brand connections through creative design and engagement helps reinforce client relationships. Branding Guidelines play a crucial role in ensuring consistency and effectiveness in these endeavors, setting the tone and visual direction for the brand’s presence at such events.


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1. Brand Building Strategy for Business Events

A brand strategy also includes a brand experience, which emphasizes the brand story while incorporating the specifics of customer service rather than just emphasizing the product or service. It is also essential to focus on intangible features, such as the brand promise of assurance and quality, accessible communication, and customer assistance. A well-thought-out brand strategy allows you to concentrate on the elusive and provide a service that gives the customer a sense of dependability.

A brand strategy entails conveying a story that is the same across all channels but customizing each platform per their requirements. Qualitative and authentic visual identity is generated and developed from a good content strategy and an appealing color palette. It also aids in developing and creating an association image in the customer’s mind, strengthening loyalty toward the brand.


Keep Your Brand Guidelines Updated

A business event allows you to display your brand’s full potential; therefore, you may need more room for error. By using a variety of communication channels and a toolset, brands establish a consistent brand identity and provide details about what the company accomplishes. An effective brand communication designed around your participation in the UAE Trade Shows will help you establish a reasonably relatable brand image for your customers.

Event marketing campaigns can create an experience tailored to your brand standards and close the communication gap between the client and the brand. Digital marketing methods like landing pages for your website or social media campaigns can only bring the audience to the event. However, a good event marketing strategy will take them to your event stall. To make your presence at events known, provide information in various formats, such as product brochures, activation creatives, newsletters, and ads.

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Creating A Distinctive Communication Plan

To effectively communicate with our target viewers, we have proper business representatives who can communicate at each customer’s level. Digital Display, your product/service on the LED, explaining your brand story and product description. Add attractive banners, slogans, and colorful material that helps you point out to a person standing far from your stall.


Talk About It On Social Media

Create a social media campaign to raise awareness of your attendance at the UAE Business Trade Shows in 2023. Every brand is distinctive in certain aspects. A set of brand values defines the foundation of the brand. It’s a unique chance for your brand to once again communicate its promise by delving deeply into the brand story and selecting the material that most effectively describes the brand. Broadening horizons in terms of the material must be shared by engaging on social media. Remember that the campaign’s primary goal is to “inform people” about your presence at the expo, and social media may be a very efficient way to do this.

You can also concentrate on email marketing, which allows you to contact your current clientele and invite them to join you at the Business Fairs.

2. Upcoming UAE Business Events

Trade exhibitions are the ideal venues for introducing new goods and services because they allow you to interact with a wide range of potential customers. You can effectively convey all the vital information by creating a branding strategy for your new product or service.

The following is a list of a few of the events where you may sign up:

Meetup of the Dubai Blockchain Network

Every third Thursday of the month in Dubai, there are blockchain networking events. The gatherings encourage networking and idea development while strengthening the United Arab Emirates blockchain business ecosystem.

Business Expansion in Dubai: Lunch & Networking Event

A session has been specially created to educate entrepreneurs, start-ups, and founders from both local and international enterprises about understanding what Dubai Business Market requires of them and how to increase their chances of success.

Dubai Innovative Finance Expo 2023

Financial businesses can launch their goods and services in the markets. It will encourage better and more rapid growth in the financial sector.

ICS Dubai 2023

Every company and professional involved in digital commerce must attend the Middle East’s largest eCommerce intelligence event as a practitioner or solution supplier.

Dubai Summer Surprises from July 29 to September 3, 2023

Offerings and promotions by the business to sell and provide family entertainment.


Cloud Go

Booth Stall Branding

The tech brand Cloud Go was looking for a branding campaign for their Booth Stall at a business event. We strategized ideas based on their goals and designed banners, broachers, slogans, cards, and digital LED ads accordingly.

Cloud-Go-Road-Show-Event Cloud-Go-Road-Show

Give your visitors an experience that they will cherish forever!

It’s time to arrange your presence at the Business Expos, Fair and Trade Shows. After securing the booth and effectively promoting your presence, it is crucial that your layout clearly expresses your brand language.

By selecting the appropriate colors and décor items, we can design your booth to enhance your business’s visual language. You might also consider using video marketing and making motion graphics exclusive to the good or service you want to highlight. You can create a brand catalog for your targeted customers. Your company may concentrate on activations by curating competitions and organizing freebies to produce more robust one-on-one encounters. Goods demos may also be beneficial since they allow your audience to interact directly with your product.

3. Work with Vowels

Now is the time to incorporate branding in your public appearance.  Have an idea in mind? Let us handle everything, and we’ll make sure your company is noticeable in your business participation! Vowels can help you with anything from brand consulting to creating the best digital marketing tactics. More than ever, we curate brand experiences. Contact Us to arrange for your planning and implementation right here!

4. FAQs

How can you get buyers’ attention toward your brand in a trade show?

  • Make contact with current connections using your mailing list.
  • Before the event, get in touch with bloggers, trade journals, and influencers.
  • Schedule social media updates and specify the location of your fair-trade exhibit.
  • Use banners, slogans, and brochures to draw customers to your trade show exhibit.
  • Draw attention to your goods or services.

What promotional items do you bring to a trade show?

Create distinctive social media posts, logos, and more with beautiful themes. Have business cards to distribute freely. Take Handouts, folding floor banners, tabletop signs, life-size cut-outs, and repeat banners at your stall.

How can event marketing help my business stand out?

Event marketing helps a theme campaign, create effective displays, and promote your goals, product, service, and vision. It creates direct human engagement and attracts potential leads.

Geet B.
Branding Expert

I'm a business strategist and brand consultant who helps brand solve their business problems through developing competent experiences driven by insights from diagnosing leadership mindset. Need help with your brand? — Get in touch