What is The Branding Structure?

A branding structure lays the organizational architecture of a company’s portfolio of products, sub-brands, sister companies, and other services. It is also commonly referred to as brand architecture. A well-planned creative branding structure comprises an integrated system of symbolism, names, colors, and visual vocabulary used by c company. For instance, all the sub-brands launched by Google adopt its color palette, animation, and graphic designs to claim their association with the mother company.

Every company can categorize its brand architecture differently depending upon its expansion process. This structure helps a business build a robust portfolio to compete in the market. Here is everything you need to understand about branding structure!

Branding-Structure-Information

Get A Free Branding Consultation Now

1. Branding Information: Types of Branding Structure

The journey of a company that leads it to become a successful brand requires business owners to collect all necessary branding information. You must understand “what is a brand architecture?” and how to plan it before you move forward with your expansion plans. Let us learn about the four broad categories of brand architecture.

#1 Branded House

A branded house claims brand equity and lays a logical path to all its brand extensions. In a branded house, all the sub-brands can be easily linked to the mother company. This brand architecture builds a sense of faith and trust among the customers. Some successfully branded houses are Apple, FedEx, and Virgin.

#2 Endorsed Brand

Endorsed brand architecture is a branding structure where the parent brand simply utilizes its reputation to endorse all its sub-brands. Although each extension brand can have a separate identity, their association with the mother brand is made obvious in branding materials. Nestle, Toyota, Honda, Kellogg’s, etc., are a few examples.

#3 House of Brands

The house of brands is a brand architecture where the parent brand remains anonymous from all its other ventures. All the brands under this setup remain distinct from the mother company. P&G is a fairly established example of a house of brands.

#4 Hybrid Brands

Hybrid brand architecture is a fairly balanced combination of all other iterations. In this setup, the mother brand may endorse some of its sub-brands and create a house of brands using any of the extensions while establishing a branded house separately, if needed. The Alphabet company, the owner of Google and Calico, is a perfect example of a hybrid brand.

2. Build Your Brand Architecture With VOWELS

Are you wondering which brand architecture will be the best for your company? How can you move forward with the plan you have sketched out for your business? If all these questions are troubling you, contact our experts at VOWELS Branding Agency! We follow comprehensive brand architecture models to solve all our client’s queries. Our team of well-trained professionals works vigorously to meet your needs while guiding you throughout the process. Visit our website to see what our existing clientele has to share about our services!

3. FAQs

Q. What are the best examples of brand architecture?

Ans. The best examples of brand architecture are Google, FedEx Corporation, Nestle, etc. All these companies fall into different categories. They have set up an example of how to lead a branding structure successfully.

Q. How to create a brand architecture framework?

Ans. You can create a branding architecture framework effortlessly with the assistance of a leading branding agency like VOWELS. Utilize the expertise and market analyses conducted by professionals.

Q. What is the ultimate brand architecture definition?

Ans. The ultimate brand architecture definition is the relationship between a mother brand and all its sub-brands and associations. It solidifies the corporate hierarchy of a company. Every company planning its expansion should learn how to form a branding structure.

Related Branding Types & Aspects

what is personal branding
Personal Branding
co-branding-information
Co-Branding
What is Re-Branding
About Re-Branding
What is White Label Branding
White Label Branding
What is Private Label Branding
Private Label Branding
What is Product Branding
Product Branding
What is Cultural Branding
Cultural Branding
What is Ingredient Branding
Ingredient Branding
What is Umbrella Branding
Umbrella Branding
What is Individual Branding
Individual Branding
What is Family Branding
Family Branding
What is Visual Branding
Visual Branding
What is Packaging Branding
About Packaging Branding
what is Employee Branding
Employee Branding
What is Emotional Branding
Emotional Branding
What is Audio Branding
Audio Branding
What is Event Branding
Event Branding
What is Body Branding
Body Branding
What is Influencer Branding
Influencer Branding
What is Digital Branding
Digital Branding
What is Importance of Branding
Importance of Branding
What is Value of Branding
Value of Branding
what is Process of Branding
Process of Branding
What is Elements of Branding
Elements of Branding
What is Guidelines of Branding
Guidelines of Branding
What is Purpose of Branding
Purpose of Branding
8 Type of Graphic Designs
Graphic Design Types
What is Purpose of Branding
About Branding Strategy
Geet B.
Branding Expert

I'm a business strategist and brand consultant who helps brand solve their business problems through developing competent experiences driven by insights from diagnosing leadership mindset. Need help with your brand? — Get in touch