What is Body Branding?

Tattoos may have become a widespread fashion statement in the modern world, but in literal terms, they come under the category of body branding. Yes, branding humans have been an old custom in many ancient cultures. Dialects, symbols, designs, or simply letters are well-known in this practice. Historically, great houses or traditions used their brands to mark people as a declaration of ownership and authority. Although this custom has left our world for the greater good, people use this creative branding approach differently.


If you have ever taken any interest in learning the logic behind skin branding, this article will help you get a hold of the concept. Let’s have a look!

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1. Body Branding Introduction In The Modern World

In our new and developed world, body branding introduction holds no grounds in the commercial or economical sector. It is not practical for a company to use humans as its branding tools. Nonetheless, this notion holds a significant place in the history of branding. Its use may have diminished over time, but its existence has not left our world entirely. Here is all you need to learn about the concept of branding on people.

2. Is Body Branding A Real Thing?: Look What History Says!

Yes, body branding has been a real thing for centuries. Some cultures used it as a punishment for criminals and offenders, while some ethnic groups used it as a mark of property. Here are some real facts about this controversial practice.

  • Female body branding was a way of claiming ownership of women in ancient times.
  • It is not considered an ethical and decent practice in numerous regions of the world.
  • This branding approach involves different procedures, including scarring and burning.

3. Is Body Branding Commercialized In The World?

No, branding on human skin is not a common commercial practice in the world for various reasons. Although there is no legal restriction on using this approach, it is something companies choose not to entertain in the business. The primary reasons are:

  • Body branding is a complex notion that can potentially originate mixed emotions among people, which is not good for a brand image.
  • People who come from social groups who have suffered at the hands of ancient customs may take offense at this practice.
  • It is neither economical nor profitable to use skin branding as a means of marketing.

4. Take The Help of VOWELS To Understand Body Branding

Are you facing trouble in placing the accurate use and purpose of body branding? If you have confusion related to this school of branding strategies, we can help you with it. VOWELS, a Branding Agency in Dubai keeps its research ready on all branding-related matters to stay ahead in the service of its clients. You can be a part of our family and master the nitty-gritty with our team’s assistance and support. Contact us for more details!

5. Some Common FAQs

Q. Do businesses use body branding?

Ans. The use of skin branding is not prevalent in commercial use. Although it is not something businesses can pursue in their interest, people are free to show their love for a brand with it.

Q. Is branding humans legal?

Ans. No, branding humans without their consent or with any personal interest in commercialization is not legal in most parts of the world.

Q. Where do people practice body branding?

Ans. Body branding is still in practice as a form of sacrification in many tribal groups and areas of the world. However, it does not have connections with the commercial interests of people.

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Geet B.
Branding Expert

I'm a business strategist and brand consultant who helps brand solve their business problems through developing competent experiences driven by insights from diagnosing leadership mindset. Need help with your brand? — Get in touch