How to Create a Branding Guide?

Last update: October 10, 2021

A brand guide is the heart and soul of any brand. It lays the significant foundation of how your brand building strategy would look and feel like. It entails the brand’s vision, mission and values, representing them via designs. It tells people how to communicate with the brand and forms guidelines. It is the ultimate guide made by your specialised branding agencies.


Let’s understand the context of this guide and the steps to build the brand guide. Also read – Top 10 Branding Inspiration Brand.

Why are brand guidelines important?

Because your firm does not constantly interact with the same stakeholders at different points in time, brand standards are essential. Also, what if you want to promote the brand on television? Or do you want to launch a digital presence worldwide and become a global brand?

The internal and external vendors or partners must be able to comprehend how such a brand was created in the first place to have familiarity with your current framework and corporate values.

What is a brand style guide?

It is a manual that contains guidelines for anything that affects the aesthetic appeal of your business, from font and colour to logos and photography. It instructs individuals on how to show your brand to the rest of the world. It directs the look of all your material, from blog articles and demonstrations to workspaces and letterheads.

The problem is primarily one of semantics. Brand regulations, role guides, branding guidelines, design standards, branding manuals, corporate identity guidelines – depending on who “brand specialist” you’re dealing with, studying, or referring to at the time, these terms might be considered interchangeably or as entirely different resources.

These words all reflect the same concept. And, to develop successful brand standards, you must first grasp what guidelines are and whether they are essential.

Whatever you name them, brand guidelines are a tool meant to offer your brand stability, flexibility, scalability or consistency.

Who can create brand guidelines?

Any good branding agency in the United Arab Emirates or anywhere else should create the brand guideline book for your company.

It’s a task that must be clearly stated in their offer, so double-check before signing a contract.

You may believe that your new firm logo and letterheads are the essential aspects of a redesign or rebranding process, but I suggest they be secondary to your brand standards.

What matters is how the brand is portrayed, how it can and can not convey, and how it looks and sounds. It’s not just the logo!

What should brand guide include and what it shouldn’t?

Well that depends on the user and the industry. However, the best ones have most or all of the following attributes:

  • Logo & Trademark rules, along with Color principles and font usage
  • Personality qualities of a brand
  • Copy guidelines and recommendations
  • Preferences tailored to a particular brand.
  • Vocabulary, punctuation, and other basic editing rules
  • Voice: Those are aspects of your psychological connection; it’s what people should consider about your business without you trying to justify it to them.
  • Tone: This is a moving factor, and it’s how you make good on your cast’s commitment. Your tonality will be contextual and should be adjusted to fit various circumstances.

A simple manual will frequently skip over the strategic plan, purpose, and vision and move directly to the graphics. But they are key to the creation of a whole Brand plan which is effective and appeals to the right audience.

Things that are included in a Logo Guide

  • Logo: The first item that should be displayed in your company standards is the design of your logo. This is the most common version of the logo, and it is what you might anticipate seeing 90percent of a total of the period. In the first case, it should be displayed in full colour, in all of its splendour. Take pride in it!
  • Variants in Logo:  Your logo variants are the other logo designs your company might employ, which is a standard stumbling block.
  • This relates to what we’ve just discussed since reversed and single-colour logos are logo design variants.
  • Typography for your brand: The font used through your brand should indeed be fully documented. The typeface used, on which you can acquire it, the dimensions it’s used, and how they relate to others should all be outlined in your brand standards document.
  • Colours of the brand: The primary colours are usually the same as in your logo, plus a black version or variations of black for your primary text.

Those may be used in various places, including pamphlets, show booths, and your blog.

Social Media Assets

Social media assets are usually the last item incorporated in even the most essential brand standards. How do you make your personas? What about the graphics on your byline? And then there’s the content. With several usages of social networking material, it’s vital to start with a basic style and work your way up. Stability helps your business stand out, especially in the noisy world of social media.


When it relates to your brand, don’t convey mixed messages.

Make a unique brand style guide, using influence from today’s best brands to empower everyone who represents your company to generate material quickly, effectively, and confidently.

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Why choose Vowels?

Vowels is a premium branding agency in Dubai that helps boost the growth of startups and businesses by leveraging brand strategy and paving the way for growth. Our experts are well acquainted with practices that can directly help your company benefit from branding strategy. If you are interested in creating a brand guide, schedule a call with us!

Geet B.
Branding Expert

I'm a business strategist and brand consultant who helps brand solve their business problems through developing competent experiences driven by insights from diagnosing leadership mindset. Need help with your brand? — Get in touch

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