These days, everyone has built a personal brand image of their own over the internet. Whether it is a website, blog posts, digital portfolios, or social media accounts, we all have a personal online presence. Personal Branding is the projected picture of one’s character, abilities, background, and conduct that makes up their distinct identity.
In today’s competitive market, having a clear online personal brand helps business owners, entrepreneurs, and influencers connect with people even when they have not met physically. You can build trust organically by revealing your personality, interacting with individuals, and sharing your narrative. Thus, acknowledging personal branding and its significance is vital to creating a flourishing business. Also Read – Best Branding Examples
The Symbiotic Relationship Between Personal Branding and Business Growth
Although becoming an entrepreneur is difficult, having a powerful personal brand helps you sell your idea well. You’re better positioned to succeed professionally when your professional brand aligns with your personal brand. These days, many young entrepreneurs use Instagram and TikTok creatively to discuss their offerings, with a business page link prominently displayed at the top of their account. This is a perfect example of personal branding.
Hence, the growth of a business and personal branding go hand in hand; they are mutually dependent. The following are some of the main advantages for business owners of having a solid personal brand:
- Gives you an upper edge: Personal branding distinguishes your ability from your competitors. This is particularly crucial in competing fields where standing out might be difficult.
- Getting more money: People are prepared to pay more if you have a solid personal brand. They look at you as an expert and trust your product/service.
- More favorable networking conditions: When you have a solid personal brand, people are likely to remember and approach you for networking and collaboration possibilities.
- Increased credibility: You may build authority and credibility in your industry with a solid personal brand, making it more straightforward for others to respect and believe in your knowledge.
10 Examples of Personal Branding
Amira Sajwani: An Emirati Businesswoman and a Role Model
Amira Sajwani is the Senior Vice President of Operations at DAMAC Properties. As a strong business role model, she has a robust online presence across several social media channels, including Instagram, Twitter, and LinkedIn. She has showcased her work on her website and has a powerful personal branding. With a skilful fusion of her personality and content production, she has emerged as a thought leader in the digital media of the Middle East.
Salama Mohamed and Khalid Al Ameri: Together as a couple
Salama Mohamed and Khalid Al Ameri have become well-known on Instagram and YouTube for their humorous and uplifting postings. They are constantly at the top of their game when creating content.
The pair even had an appearance on the Burj Khalifa. While Salama openly talked about her vitiligo skin issue, she successfully introduced a skincare brand. Khalid follows his love of storytelling and successfully collaborates with different brands.
Huda Kattan– The Founder of HUDA BUEATY
Huda Kattan launched her “Huda Beauty” YouTube channel and beauty blog in April 2010. She gave Beauty tutorials on subjects like skincare regimens and makeup methods. Later, in 2013, she introduced a cosmetic line using her channel’s name and gained immense popularity. Today, Huda Beauty is one of the famous makeup brands in the Middle East market.
Saleh Al Braik
With just Dhs. 10,000 initially, this Emirati influencer turned entrepreneur today has nine start-ups. His platform was created to steadily build community and serve as a forum for conversation and a means of connection.
Sarah Al Amiri
Sarah bint Yousef Al Amiri is the Minister of State for Public Education and Advanced Technology and the Chair of the Emirates Schools Establishment’s Board of Directors. She is also the Deputy Project Manager of the Emirates Mars Mission at the Mohammed Bin Rashid Space Center and Chairperson of the United Arab Emirates Council of Scientists. Her significant internet presence raises awareness about the necessity of progressing in the UAE in the education and technology sector.
He is a well-known online entrepreneur and marketing consultant. He gives important insights and recommendations on his official Neil Patel website to teach businesses about SEO and digital marketing. He also has a YouTube channel where he posts instructive videos about digital marketing, SEO, content production, etc.
Nuseir Yassin is an Israeli-Palestinian vlogger known as Nas Daily and has business as a successful personal brand on Facebook, TikTok, and Instagram. He became famous for his over 1,000 daily, one-minute-long videos and is currently the founder of Nas Studtion and Nas Academy.
MrBeast has risen to prominence as one of YouTube’s most famous producers. In 2020, he founded MrBeast Burger, a seemingly unconnected yet thriving business. He is also the founder of Team Trees, a fundraising for the Arbor Day Foundation that has raised over $23 million. With his branding, he successfully created a campaign for the Ocean Conservancy and The Ocean Cleanup that has raised over $30 million.
PewDiePie, or Felix Arvid Ulf Kjellberg, is a Swedish YouTuber best known for his hilarious videos. Kjellberg’s YouTube success and considerable media attention have established him as one of the most well-known online personalities and content providers. PewDiePie ventured into a variety of businesses to expand his brand. He launched an online store selling unique PewDiePie-branded merchandise, clothes and accessories. Along with publishing books, he has grown his revenue streams. He is also the co-creator of the famous mobile game ‘Tsuki’ app.
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Nowadays, Entrepreneurs, business owners, and CEOs want to excel in business and grow their enterprises as market leaders. A strong personal brand helps them expand, build trust, and establish a positive reputation. Connecting personal branding with company growth is crucial. Use social media and other tools to promote your personal brand and effectively communicate your ideas, products, or services to a broader audience.
Do you want to expand your business via personalization? Call us now for a free consultation.
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Q. How do you establish a personal brand?
Ans. These are the best steps to follow for establishing a personal brand –
- You must first develop a long-term vision and goal.
- Evaluate your brand equity.
- Create your personal strategy.
- Become a storyteller and tell your brand’s narrative.
- Socialize your brand, rethink and adapt as per changes.
Q. Who is the target market for personal branding?
Ans. Your target audience consists of people you wish to learn more about or your business, such as active employers, your present boss, or community groups. Sell your brand to these people with a clear direction.
Q. In today’s world, does a CEO of a Multinational company require personal branding?
Ans. A CEO requires a strong, distinctive brand image to bolster its digital credibility in the market. Effective branding communicates his/her identity and articulates the value they bring as a leader.