Early on, design work depended on style guides (such as documentation of designing, usage of color, and typography) and patterns (sets of outlines utilized throughout a website). Over time, creative design systems became more unified and included distinct components, patterns, and new processes apart from pattern libraries and style guides. Much complex technology began to …
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What are the Skills Needed for Graphic Designers Brainstorming any idea is the first step towards idea creation. The main question is how to implement those ideas into practicality. Hence, this is where a designer’s skills play an essential part. The more skilled a designer is, the better he can draw his creative vision. In …
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“People don’t buy goods and services. They buy relations, stories and magic.” – Dan Wieden The year 2020 will be marked as the time which transformed the way businesses operate. With the ongoing pandemic and more time on our hands, we have been introduced to more new businesses, traditional products and services moving online, and …
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The first stage of building a business identity is establishing an ideal logo. In the modern era, a logo serves more than just a symbol. It is a visual representation of the values that a firm upholds. An effective logo draws customers’ attention, communicates the desired message to the intended audience, and can win over …
Websites are digital versions of clinics and hospitals, offering convenient access to medical information and services. Just like on-site hospital buildings, well-designed medical websites should prioritize structure and accessibility to support visitors effectively. When creating doctor/hospital websites, the goal should be to replicate an in-person visit experience while offering existing patients convenient features like bill …
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Nowadays, brands increasingly utilize artificial intelligence for their branding efforts, leading to significant changes in marketing strategies and customer engagement. The influence of AI on branding is undeniable as it continues to infiltrate every aspect of our digital lives. AI-powered tools such as ChatGPT and Gemini (Google Bard) are transforming how brands establish their digital …
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Brands can survive in digital competition only if they adjust their websites for search engine optimization (SE0). Around 68% of online experiences start with searching for a product on Google. Hence, the advantage of having a site on the top search can help increase loyal customers and improve the brand’s credibility. In this blog, you …
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We live in a world where just like products, people also possess brand value! Every celebrity, influencer, and artist earns using the value of his name and identity in the world. The process that makes these characters stand out from others is what we term as personal branding. It is a strategic plan that focuses …
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Non-profit organizations use marketing to spread awareness about their cause. Engaging more people can help raise funds and recruit volunteers for their programs. Understanding different marketing options can help develop a plan that meets non-profit needs. This article offers suggestions for improving the efficacy of your non-profit marketing initiatives, along with examples of successful marketing …
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Businesses that primarily sell goods and services to other companies rather than directly to consumers (B2C) are referred to as business-to-business (B2B). Compared to B2C sales, B2B sales often have larger order values, longer sales cycles, and greater complexity. There has been a significant shift in B2B sales in recent years, and previous successful tactics …
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