This article is all about brand stories – what they are, what you can benefit from one, backed by examples that can help you inspire to create one for your brand. Branding influences people’s desire to purchase, share and recommend. What is it so? The power of brand building lies in its influential behavior. The …
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Ever felt like your brand could do with some attitude? Well, then that’s a good start, and this article is written to address you. Building a brand personality all starts by asking the big question: what you would like to represent to your audience. While the visual identity design is very important, you also need …
As we look ahead to 2023, it’s becoming increasingly clear that responsive web design has become essential for businesses. The website must be visually appealing and easy to browse to keep visitors interested and generate more leads. A skilled web designer understands how to integrate various elements to enhance the user experience seamlessly. They can …
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Early on, design work depended on style guides (such as documentation of designing, usage of color, and typography) and patterns (sets of outlines utilized throughout a website). Over time, creative design systems became more unified and included distinct components, patterns, and new processes apart from pattern libraries and style guides. Much complex technology began to …
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What are the Skills Needed for Graphic Designers Brainstorming any idea is the first step towards idea creation. The main question is how to implement those ideas into practicality. Hence, this is where a designer’s skills play an essential part. The more skilled a designer is, the better he can draw his creative vision. In …
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“People don’t buy goods and services. They buy relations, stories and magic.” – Dan Wieden The year 2020 will be marked as the time which transformed the way businesses operate. With the ongoing pandemic and more time on our hands, we have been introduced to more new businesses, traditional products and services moving online, and …
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The first stage of building a business identity is establishing an ideal logo. In the modern era, a logo serves more than just a symbol. It is a visual representation of the values that a firm upholds. An effective logo draws customers’ attention, communicates the desired message to the intended audience, and can win over …
Websites are digital versions of clinics and hospitals, offering convenient access to medical information and services. Just like on-site hospital buildings, well-designed medical websites should prioritize structure and accessibility to support visitors effectively. When creating doctor/hospital websites, the goal should be to replicate an in-person visit experience while offering existing patients convenient features like bill …
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Nowadays, brands increasingly utilize artificial intelligence for their branding efforts, leading to significant changes in marketing strategies and customer engagement. The influence of AI on branding is undeniable as it continues to infiltrate every aspect of our digital lives. AI-powered tools such as ChatGPT and Gemini (Google Bard) are transforming how brands establish their digital …
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Brands can survive in digital competition only if they adjust their websites for search engine optimization (SE0). Around 68% of online experiences start with searching for a product on Google. Hence, the advantage of having a site on the top search can help increase loyal customers and improve the brand’s credibility. In this blog, you …
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