The origin of the word “Brand” is derived from the word “Norse”, meaning “to burn”. Historically, artisans used burning techniques to imprint their marks on goods and packaging, facilitating easy recognition by consumers. A brand can easily communicate its recognition through compelling packaging designs to attract customers. Hence, businesses strategically position their products with distinct logos, packaging, …
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Developing a quality website for nonprofitable organizations is exceptionally delicate. It demands special actionable design features to convince the audience to donate, learn more about services, or subscribe to information. All these features make the website effective, thus, creating a bridge between the NGO and the audience. We all know that a call-to-action-based website can …
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Due to the continuous rise in technological advancements, the web development and design world are always changing. The field of web design is being redefined by innovations like Augmented Reality (AR), Virtual Reality (VR), Machine Learning, Metaverse and Web 3.0 solutions. Hence, designers must consider novel techniques for people to interact with their websites, web …
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Digital marketing is an advertising approach that leverages digital technologies to establish a connection with potential clients. Digital marketing employs computers, mobile devices, social media, search engines, and other online mediums to reach clients wherever they are most likely to be found, unlike traditional media platforms like print, radio, or television. Discover everything you need about …
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Products are made in a factory but brands are created in the mind.” – Walter Landor, Founder, Landor In this era of social media, individuals are always associated with each other and with the brands they cherish. If you can make an inspiring picture of your brand within individuals’ minds, it automatically means that your brand is growing …
Creating an ideal brand design is not just about developing an attractive logo for a business. On the broader picture, it also includes menus, marketing collaterals, websites, and the physical spaces of businesses. A brand design focuses on developing an exceptional identity for a business that perfectly reflects it. For your brand to stand out …
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Sustainable packaging design has become popular for both brands and customers – more now than ever before! McDonald’s has recently announced that its packaging will be 100% renewable and recycled by 2025. Today, customers are pushing brands to be more socially and environmentally responsible. It is now clear that “green packaging” is more than just a trendy …
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Nowadays, a brand needs to talk about sustainability in its branding strategies. A sustainable brand incorporates social, economic, and environmental concerns into its business practices. Branding sustainability can boost a business’s performance and promote social and environmental change. According to studies, the most profitable brands are also environmentally friendly. Hence, brands that score highly on environmental, …
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Website metrics evaluate a brand’s online effectiveness in relation to its objectives. Web Metrics show how well a website’s content, elements, and offerings instruct visitors and change them into buying consumers. Knowing several metrics for evaluating a website’s performance may help you become a better manager, resulting in improved decision-making that encourages a firm’s efficacy. …
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When it comes to your brand’s logo, you stop for nothing but the best. The logo can speak volumes to a customer checking out your product. So, if you thought it is something as easy as putting a word, designs and colors together, this article is going to show the amount of thought that goes …
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