What is Packaging Design?
Defining Packaging Design
Packaging design is the process of conceptualizing, creating, and refining the visual and structural elements of a product's package. It goes beyond mere aesthetics to include functionality, sustainability, and user experience, ensuring your product not only attracts but also retains customers.
Let Your Packaging Speak Volumes!
Your products deserve packaging that not only protects but captivates. Dive into our portfolio and let the artistry of our designs inspire your next packaging venture. Your brand's story begins with the first impression – make it unforgettable!
Unique Packaging designs
Designed specifically for retailers with a narrow product range, Unique Packaging refers to packaging tailored to individual products. This approach is typically favored by brands offering a limited selection, making it practical to implement unique packaging solutions across their product line.
Product Packaging is based on What When Where Who and How of a particular product:
– Functionality and purpose
– Product Safety is a top priority
– The taste of target audiences is studied in depth
– Competitors’ packaging models are thoroughly examined
– An in-depth analysis of the demographics and their traits
– Ongoing Trends are incorporated if found appropriate for the brand
Packaging Guidelines
A more simplified route to get professional packaging at budgeted rates is a packaging guideline – a brand-specific document with a standardised set of guides. Through extensive packaging guidelines, Vowels helps you bring consistency across all your products by letting all products of your brand come under one professional packaging pattern.
It includes the following –
Logo placement, Typography, Brand colors, Product photography style, Legal information and
background colors.
Packaging Guidelines: Trending in Dubai and Gulf Area for multiple benefits:
– Consistent packaging invites customer attention
– Strong Brand Image at minimal investment
– Increased Brand Visibility over short-term and long-term
– Budget-friendly for start-ups and existing brands alike
– Professional-looking packaging for the win
– Impactful, Impressive and Ingenious
Packaging Which Walks The Talk, Impresses The Lot
One of our prestigious clients, seeking the expertise of our branding agency in Dubai, wanted to promote themselves as a nature-conscious company. The first step in that endeavor was to demonstrate that the brand genuinely cares about the environment. To achieve this, we crafted a unique packaging design for them, enabling the use of eco-friendly craft paper. The outcome was nothing short of phenomenal. In simpler terms, when a brand exhibits the courage to not just talk the talk but walk the walk, customers develop confidence in their products. This, in turn, elevates the level of trust and credibility they place in the brand.
Packaging embodies the brand. If your brand is unique, so should be the packaging. Investing in the packaging of your product is investing in your branding, which ultimately leads to continued patronage and ever-growing clientele. Better packaging produces better brand image which, in turn, produces better product success.
In our belief, thinking simple yet out of the box does the trick. If we are on the same page, it’s time to take your vision higher. Let’s create the packaging which you dreamt of and that your customers’ eyes and hearts get drawn to. Let’s do it! Give us a call.
Inclusions In Our Packaging Design
Packaging Brand Identity
Your logo, colors, and fonts should be prominent and consistent with your overall brand image.
Product Information
Clearly display the product name, description, and any key features.
Benefits & Messaging
Highlight the benefits of your product and what makes it unique. Use persuasive language to connect with your target audience.
Visual Appeal
High-quality images or illustrations of your product can be very persuasive.
Surprise & Delight
Unexpected elements like hidden messages, special inserts, or interactive features can leave a lasting impression.
Packaging Design Process
Creating exceptional packaging design is a meticulous process that ensures your product stands out on the shelves and resonates with your target audience. At Vowels, we follow a four-step process to deliver outstanding packaging designs that combine creativity and functionality.
Discovery & Research
Understanding Your Brand
Our process begins with an in-depth understanding of your brand’s values, mission, and vision. We conduct thorough consultations to grasp the essence of your brand and the message you wish to convey through your packaging.
Market and Competitor Analysis
We analyze market trends and conduct competitor research to understand the landscape your product will enter. This step helps us identify opportunities for differentiation and ensures your packaging design is both relevant and innovative.
Concept Development
Brainstorming and Sketching
Our creative team engages in brainstorming sessions to generate a variety of design concepts. We sketch multiple ideas, considering different styles, shapes, and materials to explore all possible avenues for your packaging.
Client Feedback and Refinement
We present initial concepts to you, gathering your feedback and preferences. This collaborative approach ensures that the design aligns with your vision and brand identity. We refine the chosen concept based on your input, moving towards a final design.
Design Execution
Visual Elements and Typography
We focus on the visual elements, such as color schemes, imagery, and typography, to create a cohesive and striking design. Our aim is to make your packaging visually appealing and reflective of your brand’s personality
Prototyping and Testing
We develop prototypes to test the functionality and aesthetics of the packaging. This step ensures that the design is practical, user-friendly, and capable of protecting your product effectively.
Finalization & Production
Final Design Approval
After thorough testing and refinement, we present the final design for your approval. We ensure every detail meets your expectations and standards.
Production and Quality Assurance
We oversee the production process, collaborating with trusted manufacturers to ensure the highest quality. Our quality assurance team conducts rigorous checks to ensure the packaging meets all specifications and is ready for market launch
Ongoing Support
Post-Launch Evaluation
We offer post-launch support to assess the performance of the packaging in the market. This includes gathering consumer feedback and making any necessary adjustments to enhance its effectiveness.
Continuous Improvement
Our team remains available for future updates or redesigns, ensuring your packaging continues to evolve with market trends and consumer preferences.
Branding Reviews
Based on +300 reviews
“Vowels has done well to understand our ideas and explain them to your team to visualise them.”
“It was indeed a pleasure working with Geet. He has been absolutely consistent in bringing my vision into a reality and I'd like to thank him once again for the exceptional work and professionalism you have displayed through out.”
It has been an absolute pleasure to work with Vowels. Our experience with developing a brand identity and brand guidelines was fantastic. The creative work we got from Geet is amazing. Truly professional and prompt service, and extremely satisfied with the options they have provided. The project was completed on time, and we had a great experience working with them.
“An absolute breeze working with the Vowels team. Worked on a product packaging project & loved what they’ve done. Give them a try, they wont disappoint”.
Packaging is more than a protective shell; it's a canvas that tells your brand story, captivates customers, and sets you apart on crowded shelves. Our packaging design process transforms functional necessity into a compelling brand experience.
our company profile narrates your brand story across the digital landscape. From the seamless integration of your brand visuals to the strategic arrangement of content, we curate a narrative that resonates with stakeholders and sets your company apart in the competitive marketplace.
WHY CHOOSE US
Why Choose VOWELS for Your Packaging Design?
- Expertise in Packaging:Benefit from our years of experience in creating standout packaging designs.
- Tailored Solutions Enjoy custom packaging designs that align with your brand’s identity and objectives.
- Innovative Concepts:Leverage our creativity to make your packaging truly unique and eye-catching.
- Market Research: Rely on our thorough market research to appeal to your target audience.
- Functional and Attractive: Get designs that are both functional and visually appealing.
- Continued Support:Enjoy ongoing support to adapt your packaging as your brand grows.
Let’s Create An Awesome Logo for Your Brand Together
Blogs and Insights
FAQ
At Vowels, we believe in delivering research-based packaging. Therefore, in order to create the perfect packaging for your brand, our team would start by diving deep into understanding all the variables of your brand. Starting from brand aura to packaging budget, point of sales, price of the product, distribution channels, brand values, tastes of target audience, competitors’ packaging, brand’s position in the market, we research upon all this and more to devise a moodboard (overall vibe of packaging) and wireframe (basic framework of packaging) which is shared with you for your feedback and approval. Once approved, our team of expert designers and seasoned content writers would get on the task of designing packaging keylines and content, which will not only fit the target audience’s taste and match with the current market trends, but also uphold the beauty and purpose of your products.
Quality speaks for itself and our work does exactly that. We like to keep our clients ahead of the curve, today, tomorrow and for the many years to come. At Vowels, we think ahead of the race and deliver designs which are classic and can bear the test of time. We deploy our several years of experience and industry knowledge to create packaging for our ever-growing clientele in the Gulf geographies and across the globe.
We believe in delivering quality in a reasonable time frame. The time taken to deliver the final packaging design could be anywhere between 10-20 days during which time our team shall be invested in carrying out extensive research, devising moodboarding, wireframing and creating the final packaging designs for you.
As discussed above, if you are going for bespoke packaging, the budget is likely to go on the higher end. However, in case of packaging guidelines, you could become the beneficiary of professional packaging at very reasonable rates
Well, don’t worry! If you are short on budget, you can still enjoy the benefits of professional packaging with the assistance of packaging guidelines.
Brand packaging is all about the overall brand aura and hence our research purely revolves around the brand while creating its packaging. Creating a logo and name for individual products of that brand involves separate sets of research tools and methods, separate human resources, etc. Hence, brand packaging would not encompass product branding.
Logo designing is a whole process in itself and so is the brand name decision. They are very crucial for the success of any product. Nonetheless, our product-specific team (which typically works on product branding) has proven to be an incredible force in the success of several products across the globe. And yours could be the next!
In simple language, Packaging Mockup is dummy packaging. It is a visual experience wherein you can assess how your product would look in reality after it finally gets its packaging around it. The facility of Mockup Packaging allows brands to visually imagine how their product would look on the shelves, on online shopping platforms or just somewhere as simple as a restaurant table. It gives a clearer picture to the brand before they make the final decision of sending the designs into printing. An incredible tool which saves time, money and energy, indeed!
Keyline is a blueprint of the packaging with detailed information about the folds, cuts, measurements of each side, etc. It is a resource which is hugely demanded by brands as it ensures A) Appropriate package size and dimensions, B) Instructions about the spots which need to be folded, cut or stuck with glue and C) proper placement of logo, product name, legal information, etc., thereby resulting in an ultra seamless packaging experience for the brand. Here is the snapshot of a keyline we recently created for one of our esteemed clients. Keyline is delivered to the client in vector format (AI or PDF), thereby ensuring a hassle-free experience for the printing team.
Ready To Grow?
Reach Out To Us
-
-
- 310+
- Join more than 310 successful clients! 😮
Ignite A New Era Of Radiance
For Your Brand Like Never Before
