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When a brand plans to expand its business by launching a product line under its name, we call this practice umbrella branding. While the primary goal of this marketing plan is to multiply the market share of the company, it also helps a known brand to utilize its customer goodwill. The idea is to leverage the success of one product to increase the sale of others. For instance, Apple uses iPhone’s popularity and brand value to sell various related products like iPods, smart watches, wireless chargers, etc.
Every business should understand the nitty-gritty of umbrella branding to implement a successful expansion. This article will give you an idea of what this concept entails and how you can use it!
The umbrella branding information gets a firm to a place where it can launch a product line under its brand name and value in the market. The productivity of this practice depends upon how well a business product branding. You must analyze the market sentiment, customer response, and demand patterns to start the process.
A smart business owner weighs the pros and cons of every strategy before jumping to conclusions. After all, learning from the mistakes of your competitors is as vital as taking inspiration from their success.
Many companies have led successful examples in umbrella marketing. You can follow their journey and key initiatives to get a hold of how this branding approach works. Some popular names are:
All these umbrella branding examples tell us a success story full of hope and optimism. If you have a similar business notion, VOWELS is the ultimate branding partner you can ask for! We will help you lay the groundwork for all the products you wish to launch with this branding practice. Our team takes care of everything from logo and packaging design to digital branding and more. Share your vision with us online, or give us a call to have a thorough discussion!
Q. What is umbrella marketing?
Ans. Umbrella marketing is the process of using the success of one product to launch a new one under its brand value.
Q. Are umbrella marketing and branding two different concepts?
Ans. Yes, umbrella marketing focuses on increasing the sale of products, while branding entails increasing the brand value of the business.
Q. Does any agency provide umbrella branding services?
Ans. Yes, agencies like VOWELS provide extensive umbrella branding services with all required services covered by one creative team.