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“A business has to be involving, it has to be fun, and it has to exercise your creative instincts.”- Richard Branson.
As the wealthiest man of the United Arab Emirates with an astounding wealth of US $11 Billion plus, Majid Al Futtaim is a true believer in the quote by Richard Branson that no matter the nature of the corporation, it is important to keep changing. In order to continuously improvise and present the corporate identity of any company in a more refined form, corporate rebranding is the only essential marketing strategy to adopt. In the most technical terminology, rebranding of any corporation is the overall improvement in the roots of the brand by adding value through making changes in the brand identity which outshines a whole new ideological representation for a business.
Rebranding is a complete makeover given to a company to develop its market image and stature. It is a strategic marketing tool used by firms to regain their market strength, improvise their plans, and create a new notion for the business. In some cases, a company may adopt the process of rebranding to launch a new product or service. It involves giving a new name, tagline, term, logo, values, vision, and mission to the firm.
Rebranding is one of the most successful marketing strategies to make a comeback in the market. It helps create a differentiated identity for the company. Some companies go for a partial rebranding strategy by making a few notable transitions, while others may adopt a total rebranding approach. Let us have a look at some of the commonly used strategies for rebranding!
If you want to start rebranding for your business, it is essential to note down everything it requires. You may choose all the techniques or keep them minimal to a few changes. Here is everything that falls under this category!
Redesigning the logo is the first and most common tool used by both startups and well-established businesses. As they say, creativity knows no boundaries! You can add a new touch to your standard logo design to bring an attractive change.
Branding materials include printed and digital signages, posters, promotional goodies, etc. You can give a new look to all these items to make a strong presence in the market. All these ads and broadcasts should deliver the changes seamlessly.
Every successful brand has a voice that unites its audience together! The rebranding of a company is incomplete without a new message that attracts customers. You can choose a witty, funny, and interactive tone to deliver content to the audience.
You must develop a new branding structure if you are looking for a complete remodel for your business. Take the help of a leading branding agency to disband your old branding strategies and establish a fresh one with a new typeface, designs, color palettes, etc.
A simple slogan or tagline can deliver a powerful message to customers! Catchy phrases seek attention and add a quirky touch to the branding approach. Rebranding products often require these small details to make a vast impact.
Not sure it makes complete sense yet. Well, in simpler terms, it extends to introducing variations in the name of the corporation, the terminology used to define or reflect the corporate culture, the symbolisation of the company in terms of logo, the design and overall blueprint of the corporation etc. The main goal is to come up with a more polished brand image of the corporation, directly targeting the director and indirect stakeholders, including the consumers, the competitors, the investors and others. For example, the Saudi Arabian Logistics corporation revamped its logo with a fresh look to reinstate its brand identity amongst its target audience all around the world.
At present, the need of the hour is survival for almost all businesses today. And so, it is of high importance to move forward and respond to competitors and market dynamics to maintain your brand position from becoming obsolete. This has, over the last few years, become more necessary as the ease of the Internet brought about corporate competition not just within the country, but on a global level altogether. In short, the demand for corporations of different nature is lower than the supply, leaving the leaver in the hands of the buyers to pick and choose the form of their choice.
There are no set reasons that encourage corporations and businesses to invest in corporate rebranding. However, according to experts and research, every business should refresh its branding tactics every 8 to 10 years to ensure all stakeholders, including the customers, remember the essence of the brand at all times. Usually, the reason or reasons behind the branding work together as a combination of several different factors that include the following, with relevant business examples.
This is necessary to understand the nature of changes required in brand ideology, image, environment, customer communication, overall identity, etc.
This allows strategic implementation post combination analysis of competitor, target audience, main brand value, different product consumption strategies, communication strategies, etc.
This step holds high weightage as it is directly related to the corrective changes in the visual identity of the corporation. It involves two stages, the first one being conceptualisation of new logo and style and the second stage consisting of adapting the other visual content as per the newly formed conceptualisation in stage one.
This is an essential step as it requires a study of the customer adaptation and reaction to the upgraded rebranding of the corporation. Especially for the existing customers, this new change can bring about a sense of doubt and so it is very important you conceptualise the new rebranding design with a more effective message for the audience.
This step is the final decision of the corporation to launch the rebranded image into the market effectively with the right tool and tricks.
If you are planning to rebrand your company with new ideas and creative skills, VOWELS has got you covered throughout the process. Our analytical knowledge and market expertise have allowed us to help numerous firms regain their position in the market. Our professionals will help you step up with a new logo, branding tools, and persuasive methods. All we need is your business history and previous branding approach to get started with the new one! Contact us to share your thoughts and get our experts by your side to guide you through the process!
Overall, even though corporate rebranding comes with a set amount of expenditure and additional resources, it is still an essential investment for the future of any corporation. If you are still confused about how to proceed, reach out to Vowels for effective branding solutions to help you modify your brand image as per your new vision. Whether it be style guidance for the brand or overall corporate rebranding responsibility, Vowels have customised solutions for all your queries.
Q. What does rebranding mean?
Ans. Rebranding is the process of redesigning all your branding tools and techniques to give the company a new face and outlook. It is a way to approach the target audience with a fresh perspective and effort.
Q. How to rebrand a company?
Ans. The best way to rebrand a company is to put some new and highly creative minds on the team. Professionals with new plans and ideas can remodel the entire branding process effectively.
Q. How can I change my company’s image?
Ans. One of the most effective and easiest ways for a company to change its image is to associate with an experienced branding agency. Experience and market expertise are the key to redefining the definition of a business in people’s minds.