The famous saying, “Never judge a book by its cover,” is often ineffective from a consumer’s point of view. We essentially base our purchase decisions on the overall design, appearance, and hands-on feeling of a product. This is where packaging branding comes into play! It focuses on improving and uplifting the packaging of products sold by a company to …
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What is Influencer Branding?
Influencers have entirely taken over the internet, haven’t they? The trend-setting presence of leading online influencers has brought a tremendous change in the way we perceive content. Every influencer has something new to offer that keeps us all hooked to their profiles. What if we told you it is possible to use the stardom of …
What is Family Branding?
Family brand is an efficient marketing tactic used by companies to promote a group of similar products under one creative branding process. The focus is placed on the parent brand name while a simple grouping system is implemented to simplify the marketing process. It has proven to be a profitable, cost-effective, and wise strategy for …
What is Event Branding?
An event planning company goes all out to ensure arranging the best party one has ever seen, isn’t it? The question is, what makes an event a grand success for the business? An event business draws profits from the reputation, perception, and brand value it creates in the industry. The greater the name, the higher …
What is Employee Branding?
Did you know your brand value is of significance to your employees as much as it is to customers? Promoting employee engagement is a task that employers must pay heed to! The mutual connection between an employer and his workforce breeds the requirement for employee branding. If put in simple terms, the employee branding definition is the …
What is Emotional Branding?
As the name suggests, emotional branding encompasses every strategy that works on consumer sentiments. Marketing campaigns that trigger certain emotions within the target audience are likely to be 50% more effective than blunt plans. Creative branding guidelines evoke precise emotions like ego, love, aspirations, needs, etc. Companies that play on these sentiments gracefully always stay …
What is Digital Branding?
Maintaining a prominent online presence has become of great significance to all industries. The ever-increasing engagement of people on different online platforms makes it convenient to make a mark. The demand for digital branding, thus, has multiplied over the past few years. Businesses are coming up with new trends, notions, and fascinating online events to …
What is Rebranding?
“A business has to be involving, it has to be fun, and it has to exercise your creative instincts.”- Richard Branson. As the wealthiest man of the United Arab Emirates with an astounding wealth of US $11 Billion plus, Majid Al Futtaim is a true believer in the quote by Richard Branson that no matter the …
What is Co-Branding?
Co-Branding Meaning Co-branding is a strategic marketing arrangement wherein two brands form an allegiance to launch a particular product or service. This partner branding approach is a way of leveraging one brand’s market goodwill upon another. It combines the brand awareness, customer base, market strength, and positive image of two or more brands involved in …
What Is Brand Architecture & How Important Is It For Your Business?
The current marketing scenario is buzzing with brands and their branding activities. From businesses, NGOs, and governments to religious bodies, leaders, and their political parties – everyone has become brands that are performing to better position themselves in different areas of society. As organizations grow, they aspire to appeal to different audiences through different product, …
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