As a business, whether you are starting or looking to rebrand or change the business, there are two things that you need to get right – the marketing and branding strategy. However, many fail to separate those areas of strategy and get confused. These two are interrelated and closely connected. Arguably, one cannot exist without …
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A branding structure lays the organizational architecture of a company’s portfolio of products, sub-brands, sister companies, and other services. It is also commonly referred to as brand architecture. A well-planned creative branding structure comprises an integrated system of symbolism, names, colors, and visual vocabulary used by c company. For instance, all the sub-brands launched by …
A branding strategy is a systematically developed plan used by businesses to build a favorable market profile. It targets the potential customer base with a centered interest in influencing their perception of the company. Companies can use an array of branding tools to create this strategy. The font styles, one-liners, colors, imagery, symbolism, and concept …
Social media marketing enables brands to build brand image and business credibility while earning money at the same time. There are lots of social media marketing companies available in the market that claim they can work magic for your company. So, what exactly is this social media management agency? Websites like Facebook, LinkedIn, Twitter, Pinterest, and …
Product branding is a tailored process of designing and promoting a specific product or service. Brands use different branding principles for particular products to appeal to the masses. The idea is to discover one breakthrough product that will bring the brand to people’s attention. Product branding strategies follow the basic branding design rules like packaging …
The famous saying, “Never judge a book by its cover,” is often ineffective from a consumer’s point of view. We essentially base our purchase decisions on the overall design, appearance, and hands-on feeling of a product. This is where packaging branding comes into play! It focuses on improving and uplifting the packaging of products sold by a company to …
Influencers have entirely taken over the internet, haven’t they? The trend-setting presence of leading online influencers has brought a tremendous change in the way we perceive content. Every influencer has something new to offer that keeps us all hooked to their profiles. What if we told you it is possible to use the stardom of …
Family brand is an efficient marketing tactic used by companies to promote a group of similar products under one creative branding process. The focus is placed on the parent brand name while a simple grouping system is implemented to simplify the marketing process. It has proven to be a profitable, cost-effective, and wise strategy for …
An event planning company goes all out to ensure arranging the best party one has ever seen, isn’t it? The question is, what makes an event a grand success for the business? An event business draws profits from the reputation, perception, and brand value it creates in the industry. The greater the name, the higher …
Did you know your brand value is of significance to your employees as much as it is to customers? Promoting employee engagement is a task that employers must pay heed to! The mutual connection between an employer and his workforce breeds the requirement for employee branding. If put in simple terms, the employee branding definition is the …
