Archetypes – it is that magical tool that makes your customer feel connected to you, your brand. Archetype is the persona of any brand that guides its communication with the world outside. It is the soul of the brand shaped by its core purpose of existence, its vision and mission. The archetype does not just …
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Private Label Branding is a business setting wherein the seller company procures customized products from a third-party manufacturer. A private label company buys manufactured goods in bulk, gives them a touch of its own, and sells it under its brand banner. Unlike White Labeling, Private Labeling allows businesses to bring a unique touch to their …
The love for art and illustrations is widespread in every part of the world. Earlier, artists used to showcase their talent on broad canvases with natural paints and brushes. Today, technology has enabled us to use the digital canvas for the same! The term used for the modernisation of this art form is what we …
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For an industry as dynamic as finance, any successful brand will have a proper branding strategy as a fundamental part of it. Branding is all about establishing an identity for a brand in the target market. There are different types of branding strategies, campaigns and techniques that aim to establish recognition and reach of a …
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It is always good to have a single image that represents the company without telling the story. In short, a brand’s logo design is the single and most crucial element that will take your business to the moon. And all the biggest brands have one thing in common that is unique and striking logo design. It …
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Clothing is one of the three essentials of life that we cannot survive without, right? The apparel industry always deals with high demand, with consumers looking for options to dress better. Businesses that step into this market scenario have to make an impactful presentation to draw consumer attention. So, how can you make it possible? …
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The age of social media has multiplied the importance of photography exponentially in the past decade. Today, people like every special moment of their life photographed by professional creative logo designers. This arena is one of the rare sectors where companies and freelance businesses thrive together. However, the supply in this market is as high as …
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“The real art of conversation is not only to say the right thing at the right place but to leave unsaid the wrong thing at the tempting moment.” —Dorothy Nevill Throughout history, we have seen how words can create stories, explain the universe, and even bring fantasy to life. However, in the case of enterprises, …
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Healthcare has become a vast industry, with hundreds of companies paving their way into the market. From Ayurvedic to Allopathic, every pharmaceutical firm, laboratory and hospital is a part of this arena. Therefore, establishing a business in this enterprise can sure be a hectic task. One needs to take every step with well-executed plans, especially …
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In today’s millennial age, where we almost live on smartphones, influencer marketing has become a popular concept. Just like products and services, people have also developed a brand value. Personal branding is what gives face value to these people, often termed influencers in the marketing world. It is a tailored process of developing a brand …
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