“The real art of conversation is not only to say the right thing at the right place but to leave unsaid the wrong thing at the tempting moment.” —Dorothy Nevill Throughout history, we have seen how words can create stories, explain the universe, and even bring fantasy to life. However, in the case of enterprises, …
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Healthcare has become a vast industry, with hundreds of companies paving their way into the market. From Ayurvedic to Allopathic, every pharmaceutical firm, laboratory and hospital is a part of this arena. Therefore, establishing a business in this enterprise can sure be a hectic task. One needs to take every step with well-executed plans, especially …
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In today’s millennial age, where we almost live on smartphones, influencer marketing has become a popular concept. Just like products and services, people have also developed a brand value. Personal branding is what gives face value to these people, often termed influencers in the marketing world. It is a tailored process of developing a brand …
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What is the Meaning of Branding Branding Definition: Certainly! Branding is the process of creating a unique identity for a company, product, or service that sets it apart from competitors in the marketplace. It involves creating a visual and verbal representation of a business that communicates its values, personality, and unique selling proposition. Effective branding …
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Just like a mini-mission statement, a slogan is a brief term or phrase carefully chosen to define a brand or organization. It acts as an advertisement for a brand, hoping to catch listeners’ attention and imprint a lasting message on their perceptions. Is the Tagline and Slogan the same? Although they are frequently used as …
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Marketing is one of the four pillars that helps a company stand in the industry. In the digitally dominated arena that we live in today, marketing has taken two different disciplines; offline and online. Yes, digital or online marketing has become significant in every economic sector. Both these disciplines implicate a lot of interaction, communication …
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Many people think of graphic design as a single discipline, being completely oblivious of its depth and adaptability. And all of us have a unique impression in our minds about this subject. If you ask five people about their understanding of graphic design, they are likely to come up with different answers. Some may relate …
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It seems like you have decided to leave your current position as a GRAPHICS DESIGNER to pursue your next career move. There may come a time in your professional path when you are faced with a decision to make a change. This could be due to accepting a new position, following your interests, or simply desiring a …
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Whether buying groceries or just going out to get a meal, interaction with food is a daily activity in our lives. If you recall, the first factor that attracts us to any food brand is its logo! Ranging from advertisements to restaurants, food brands are promoted through their logos. The identity of every food company …
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Branding is a key element to the success of any business. As much as that is true, a key part of branding is the logo. When it comes to a travel business, a creative travel logo can go a long way in bringing success to the brand. A well-conceptualised logo design is very important to create a …
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