“Marketing is no longer about the stuff that you make but about the stories you tell. People do not buy goods and services. They buy relationships, stories and magic.” Seth Godin People are drawn to new narratives and relish being part of a story. They seek brands that grasp their essence and align with their perspectives. …
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Branding involves designing and promoting a business along with its products and services. It includes creating a logo and labelling it on products and packaging for customers to recognize. On the other hand, when a company changes its message or updates its parts, it’s called rebranding. Rebranding means adjusting an already-known brand per the company’s …
Continue reading “The Branding-Rebranding Spectrum: Exploring Two Sides”
Do you know what is the difference between branding and marketing? If not! It is totally fine. You are not alone if this is the case. Many startups and small and medium enterprises often mix these concepts, but they are different. As a business owner or prospective marketer, you must grasp the difference between branding …
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One of the most common mistakes businesses make is confusing branding with logos. To understand their differences, it is vital to understand that branding is a broad concept comprising logos, voice tone, idea, theme, and business vision. Hence, knowing the difference between branding and logos is like laying the groundwork for creating a strong and …
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Dubai engulfs businesses every day as it is one of the important business hubs of the Middle-east. If you look into the statistics, you will find many new business ventures out in Dubai. But unfortunately, many of them close down too soon. One of the reasons for the sudden cessation of business can be attributed …
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Building a solid brand is the foundation step of any promising Startup. By using a proper Brand Style Guide, Startups can capture the audience’s attention and leave a positive impression. 1. Brand Guide for Startups A Brand Guide is more than just building a logo or creating a package design. It contains a solid communication plan, …
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Mergers and acquisitions are extremely complicated processes. They are complex and intricate. They are laden with subtleties, choices, and countless possibilities. From administrative differences to setting up a new unified IT system, to creating new financial books; a lot of work has to be done behind the curtains to make the merger or the acquisition …
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Brands and businesses are inextricable. Every strategic decision, campaign, sales, social media post, etc., helps firms to sabotage or strengthen the brand. According to research, more than ninety percent of organizations said it is censorious to secure brand image uniformity across consumer touchpoints, and that’s because there is a quantifiable advantage to effective branding design. …
Every brand’s stature in the market is not overnight fame! Companies undertake a lot of changes, modifications and procedures before becoming a brand. This detailed process is what we know as branding guidelines, and the steps that cover this concept are brand guidelines. These are some set standards that we use to define a brand using …
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It is a natural tendency of a human being to correlate with the different traits, non-human elements, and human traits. Many popular brands use this tactic to improve their brand image. They create an illusion of their brand in the minds of their customers. When customers begin doing this, it gives rise to a personality. …
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