If you think building a strong brand is just about slapping a sleek logo on the digital storefront or having a catchy name, you are mistaken. Rather, it’s more about creating an identity that resonates with your audience and sets you apart from the competition. Whether you are launching a startup, or rebranding an existing …
Continue reading “Why Brand Building is Essential for Business Success?”
With the rapid rise in e-commerce platforms, each business must find unique ways to stand out and capture consumer attention to achieve lasting success. A solid and memorable logo is indispensable as a first step towards this run. A logo carries the face of your brand, marking the first impression of your identity. It instantly …
International brand recognition has nearly regained pre-pandemic levels, enabling businesses to expand their reach. Many Arab nations, including Saudi Arabia and the UAE, are actively implementing Branding Principles at the national level to realize their new vision. Moreover, it proves beneficial for both public and commercial entities to align with the national branding agency initiatives, stay abreast …
Continue reading “Take a Closer Look at Branding Style of GCC, KSA and UAE”
Every company or brand should take advantage of the UAE Business Events or Expo to get exposure for more prospects. For this, a brand must have a well-executed brand building strategy that may help you attract customers and get the spotlight. Companies launch their products or services at exhibitions, events, or business fairs. It provides …
Continue reading “A Branding Guide for Business Promotions at Dubai Expos/Events”
Customer expectations were already on the top before Covid-19. Technology development has facilitated the consumer experience and uplifted the need for creative branding. In this regard, direct-to-consumer companies (like Glossier or Parachute) explained how consumers have opted to expect hyper-personalization from brands. Understanding “what is a brand” has become crucial in meeting these evolving expectations. …
Continue reading “The 4 Things Consumers Value Most in A Brand After the Pandemic?”
One of the first steps in establishing brand recognition is creating a logo. Whatever you want to name it—a logo, emblem, or trademark—this picture will serve as the “face” of your business. For a young company, it can be challenging to build a trustworthy, recognizable, and memorable logo design. As a layperson, it is crucial to …
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Are you a business leader who believes that developing a strong brand and considering brand strategy is an absolute luxury? If so, you are one of the CXO-level executives that think tactical marketing campaigns alone are sufficient and that the return on branding is uninteresting. However, this is not true! In our Blog today, we …
Continue reading “What is Brand Valuation? How to Derive Branding ROI”
“Having a strong voice is all about being a person that people can feel on the other side of the words.”– Whitney Ryan Is a brand still recognizable if we remove its logo? This question leads to one big generalized idea that a logo is everything needed for brand recognition. However, this is not true, …
Continue reading “Understanding The Art and Science Behind Sonic Branding”
The trends and techniques have grown over the years, and now everyone is interested and looking to promote their business online. Though, this is a technical field which requires specific skills and you cannot do it yourself. You always need to hire a reliable brand design agency to carve a niche for you in the field. The …
Continue reading “What Does A Brand Design Agency Actually Do?”
The concept of Branding has been around since 950 A.D when to ‘brand’ meant burning a piece of wood. By the 1300s it was used to describe a torch, essentially a burning piece of wood that is to be used as a tool. By the 1500s the meaning had changed to a mark burned on …
Continue reading “What are the 5 elements of Successful Branding?”
