For an industry as dynamic as finance, any successful brand will have a proper branding strategy as a fundamental part of it. Branding is all about establishing an identity for a brand in the target market. There are different types of branding strategies, campaigns and techniques that aim to establish recognition and reach of a …
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It is always good to have a single image that represents the company without telling the story. In short, a brand’s logo design is the single and most crucial element that will take your business to the moon. And all the biggest brands have one thing in common that is unique and striking logo design. It …
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Clothing is one of the three essentials of life that we cannot survive without, right? The apparel industry always deals with high demand, with consumers looking for options to dress better. Businesses that step into this market scenario have to make an impactful presentation to draw consumer attention. So, how can you make it possible? …
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The age of social media has multiplied the importance of photography exponentially in the past decade. Today, people like every special moment of their life photographed by professional creative logo designers. This arena is one of the rare sectors where companies and freelance businesses thrive together. However, the supply in this market is as high as …
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“The real art of conversation is not only to say the right thing at the right place but to leave unsaid the wrong thing at the tempting moment.” —Dorothy Nevill Throughout history, we have seen how words can create stories, explain the universe, and even bring fantasy to life. However, in the case of enterprises, …
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Healthcare has become a vast industry, with hundreds of companies paving their way into the market. From Ayurvedic to Allopathic, every pharmaceutical firm, laboratory and hospital is a part of this arena. Therefore, establishing a business in this enterprise can sure be a hectic task. One needs to take every step with well-executed plans, especially …
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In today’s millennial age, where we almost live on smartphones, influencer marketing has become a popular concept. Just like products and services, people have also developed a brand value. Personal branding is what gives face value to these people, often termed influencers in the marketing world. It is a tailored process of developing a brand …
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What is the Meaning of Branding Branding Definition: Certainly! Branding is the process of creating a unique identity for a company, product, or service that sets it apart from competitors in the marketplace. It involves creating a visual and verbal representation of a business that communicates its values, personality, and unique selling proposition. Effective branding …
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Just like a mini-mission statement, a slogan is a brief term or phrase carefully chosen to define a brand or organization. It acts as an advertisement for a brand, hoping to catch listeners’ attention and imprint a lasting message on their perceptions. Is the Tagline and Slogan the same? Although they are frequently used as …
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Marketing is one of the four pillars that helps a company stand in the industry. In the digitally dominated arena that we live in today, marketing has taken two different disciplines; offline and online. Yes, digital or online marketing has become significant in every economic sector. Both these disciplines implicate a lot of interaction, communication …
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