Every company or brand should take advantage of the UAE Business Events or Expo to get exposure for more prospects. For this, a brand must have a well-executed brand building strategy that may help you attract customers and get the spotlight. Companies launch their products or services at exhibitions, events, or business fairs. It provides …
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Customer expectations were already on the top before Covid-19. Technology development has facilitated the consumer experience and uplifted the need for creative branding. In this regard, direct-to-consumer companies (like Glossier or Parachute) explained how consumers have opted to expect hyper-personalization from brands. Understanding “what is a brand” has become crucial in meeting these evolving expectations. …
Continue reading “The 4 Things Consumers Value Most in A Brand After the Pandemic?”
One of the first steps in establishing brand recognition is creating a logo. Whatever you want to name it—a logo, emblem, or trademark—this picture will serve as the “face” of your business. For a young company, it can be challenging to build a trustworthy, recognizable, and memorable logo design. As a layperson, it is crucial to …
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Are you a business leader who believes that developing a strong brand and considering brand strategy is an absolute luxury? If so, you are one of the CXO-level executives that think tactical marketing campaigns alone are sufficient and that the return on branding is uninteresting. However, this is not true! In our Blog today, we …
Continue reading “What is Brand Valuation? How to Derive Branding ROI”
“Having a strong voice is all about being a person that people can feel on the other side of the words.”– Whitney Ryan Is a brand still recognizable if we remove its logo? This question leads to one big generalized idea that a logo is everything needed for brand recognition. However, this is not true, …
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The trends and techniques have grown over the years, and now everyone is interested and looking to promote their business online. Though, this is a technical field which requires specific skills and you cannot do it yourself. You always need to hire a reliable brand design agency to carve a niche for you in the field. The …
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The concept of Branding has been around since 950 A.D when to ‘brand’ meant burning a piece of wood. By the 1300s it was used to describe a torch, essentially a burning piece of wood that is to be used as a tool. By the 1500s the meaning had changed to a mark burned on …
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Rebranding refers to altering an organization’s corporate image. It gives an existing brand a new name, symbol, or change in appearance with a new vision. Rebranding is a strategy to differentiate a company’s image from its competitors in the market. A rebrand involves more than a name change, visual overhaul, or new logo. It involves …
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The core aspects of the market centred on the impression of consumerism. Over the years, the market and its players have progressed significantly. Notably, the preference of the audience always made the centre stage of the strategies or innovation. Earlier, the facets of marketing principally cornered around visualization and graphic branding. This branding strategy was …
Continue reading “Smart Packaging Is The Future: Powerful Brand Strategies of Packaging”
What is Logo? A logo is typically made of symbols, stylistic text, or both to understand and identify a brand. Logos represent an organization or a firm through a simple visual representation. It is an essential component of an organization’s identification. Thus, logos convey the company’s brand concept or describe what the organization stands for. …
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