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Culture branding is a lesser-known concept in many industries as it infuses some off-beat techniques and ideas. It is a sort of personal approach to cultivating a long-term relationship with the target audience. The motto of using this creative branding design method is to habituate the customers with a specific lifestyle that keeps them hooked …

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Establishing a strong brand helps organizations stand out and build lasting connections with customers. However, creating a successful brand is challenging, as it requires careful planning, strategic maneuvering, and a deep understanding of the company’s fundamental values, objectives, and target audience. It involves developing logos, color schemes, fonts, and other visual elements accurately representing the …

Continue reading “The Role of SWOT Analysis in Brand Designing”

Out of all the different products available in the market that vary from season to season, ice cream is an all-season favorite, no matter the time of the day, the weather, etc. As a product, ice cream is the most versatile, being the top choice for all age groups and genders, and is available in …

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Our surroundings influence our sensorial world. Everything around us creates or stimulates some kind of emotion. Every action or activity such as walking through the town, visiting parks or community centres, shopping at malls or stores, touring unfamiliar locations, walking into corporate building or workplace, irrespective of where we are or what we do, all …

Continue reading “Environmental Graphic Design: Integrative way to Connect People with Place”

Tea is a widely popular and loved beverage. After water, the most drank beverage in the world is tea. Coming home and relaxing with a drink of chamomile tea or getting health benefits from green or Oolong tea or enriching your body with antioxidants with a cup of ginger tea are just a few of …

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It is amazing what an impact a name can have on the business. It gives the first impression about the business and creates a perception and image in people’s minds. There are many strategies, brand storming, and thoughts that go into building a business from scratch. One of the essential strategies that a creative branding …

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This article briefs about what goes into product package designing – What you need to know before you start to design, the process of packaging design, design tips and inspiration for unique packaging. If you are in UAE, strong packaging design in Dubai and other Gulf countries can make you a knight with shining armour. Product packaging …

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Pasta is always in high demand among consumers. Not only at home, but pasta remains a hot food item even in cafes, restaurants, hotels, and eateries. It’s hard not to love it. After all, how can someone not love this card-rich delicacy? It also helps that there are endless options to choose from too. Another …

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What do you perceive when you see the biggest companies across the world, like Apple, Etihad, Emaar Group, or Microsoft? Usually, the first word that comes is “brand”. Well, you are absolutely right. They are the epitome of marketing success and, over the years, have created an inspiring brand identity design. Their consumer base is so …

Continue reading “Creating A Brand Identity – An Ultimate Guide”

Have you seen any specific brochures, white papers, manuals, or newsletters of a brand? What comes to your mind? Well, these are the valuable precise content published by the business to enlighten or inform the stakeholders about the brand values and offerings. Graphic design can help amplify the business message through immersive visual communication and …

Continue reading “Publication Graphic Design: An Art of Visual Communication”