In a world of brand strategy design and brand marketing techniques, let’s not forget that a good logo still has a place in determining the look of your business, and is in fact, one of the important parts of brand strategy. We shall thus, in this write-up provide a little more focus on this part …
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Logo Design Concepts – How to Create an Effective Logo
With more and more companies getting serious with their presence online and offline, a well-planned logo plays a key role to secure a business advantage while capturing the consumers’ attention and representing the values of the brand at the first sight. A good logo is more than just about the business – it represents the …
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LinkedIn, the new Instagram
While we are blessed with numerous digital platforms to showcase our brand‘s potential, we often fail to identify the right one, and right strategies required to make the most out of it. It is crucial that brands understand the value that these platforms hold and create strategies to engage with each of them in a …
Latest Interactive Design Trends for Website Inspiration
The trends in the web design industry represent emerging technology and its influences on the consumer’s psychology. Your site’s popularity can be increased with the help of design and development features like intuitive navigation, widgets, data security, and quick loading times. Implementing a few of the innovative features and aspects that have gained popularity in …
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Know Everything About Visual Identity Graphic Design
A good sketch is better than a long textual or verbal description. Well, this saying epitomizes the ideation of the brand’s visual identity in the mainstream. Over the years, the brands have emphasized the picturesque characterization of the brand to communicate and make an emotional alliance with the audiences. Visual graphic design creates the face …
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Know Everything about UI Graphic Design
We keep hearing “first impressions last forever”, and UI graphic designers have proved it right! What do you notice when you visit a website or download an application? Its interface and detailed graphics catch your attention. Yes, graphic design is a field that people often use interchangeably with UX (User Experience) design. But these two …
Important KPIs and Metrics to Measure your Branding Performance
Once you have the brand strategy well in place, do you have any idea on how you can measure the impact of your branding efforts? Any idea on your business’ marketing performance and key reasons why the marketing strategy is not working well? Understanding the Laws of Branding can provide invaluable insights into these questions. It is …
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Importance of Web Design in Marketing Strategy
Over the years, the business ecosystem has witnessed an unprecedented change. The rapid transition from the mortar-and-brick to the ubiquitous digital realm has created a new landscape for companies. It has leveraged a digital pathway between consumer and business for engagement. The online presence and its influences have compelled the business to formulate marketing strategies …
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Ideal Logo Design for Your Discord Business
Discord has become an integral part of gaming groups. Gamers rely upon this well-integrated software that helps them interact with their friends on almost every gaming portal. The popularity has created a marketplace for a wide array of Discord businesses and companies. A cool discord PFP is necessary to make an impactful impression in the …
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How Your Brand Receives More By Giving
“The brand rises by lifting society.” It is society and the people who convert your dreams into a brand. Giving back a portion of the sales or donating a product for every purchase towards the betterment of the society will earn you greater reward, in the books and outside as well. However philosophical or philanthropic …
