Consumers love good packaging. As a matter of fact, packaging is undeniably what brings them closer to the product in the first place. This goes on to reaffirm that packaging is that essential factor which can help you outpace your customer. It can make a customer overlook a competitor’s product and get drawn to your product. So if packaging is so visibly crucial, why take it lightly is the question most ignorant brands fail to answer! Ignorance is bliss — sure, but that is not what will get you results. You want people to give attention to your product. That will only happen when you give attention to your own product. When you give love and attention to your own product, you present it to the world in nothing but the best outfit possible. Show some love to your product by dressing it well, giving it a beautiful outer appearance, and the worldly attention will come automatically!
AdAge, a global media brand studied and showed that around 64% people buy products off the shelf if they like the packaging even if they are new to the product and have not heard about it before. It also found out that packaging design influences repeat purchase decisions significantly more than social media ads, TV ads and online reviews.
Here are 4 packaging hacks to give you an edge over your competition:
- Consistency is Key
- Make Your Product Look Customised
- Luxe Packaging in vogue
- Packaging Which Shows Brand Personality
1. Consistency is Key
If you are trying to compete with reputed brands, make packaging your best friend (you can thank us later for this million dollar suggestion!). Although constantly changing product packaging may apparently look refreshing, according to a recent research, customers feel more confident buying packaging that they have seen multiple times on the shelves. It does not mean the same packaging has to be maintained for years, it just shows us the importance of consistency in colours, shape, typography, logo placement, etc. for better brand identification. This is why smart brands of today, especially in Dubai, Gulf and KSA geographies, are robustly shifting towards adopting Packaging Guidelines across all things packaging they do in the organisation.
2. Make Your Product Look Customised
Even if your product is being mass-produced, a good packaging design can make it look like it’s personally talking with the target customer. Well, if that’s not the power of good packaging, then what is!? The artistic goodness and contents of the packaging bring a personal touch to the packaging, bringing the customer closer to the brand (and the billing desk!). Professional packaging comes with a magic wand of its own and it works its miracles on the customers. Brands who value their products and are aiming to do long-term business hire packaging professionals to up their packaging game with hacks that work! Our team of experts at Vowels are known for their extraordinary ability to transform dreams into reality, thoughts into art and plans into existence.
3. Luxe Packaging in vogue
Luxury packaging seems quite attractive to many brands and rightly so. Our clients have trusted our calling and gone forward with luxe packaging styles, becoming the trendsetter in their industry. Whether it is spot varnish and gold/silver foil, it makes the product look elegantly attractive without looking too over the top. Powerful packaging designs when complimented with beautiful finishes give the brands a home run. But the catch is even if luxe packaging is not done professionally, it may end up looking clumsier than generic packaging. There is a certain level of delicacy and aestheticism that makes packaging look real rich and regal.
4. Packaging Which Shows Brand Personality
Every brand is unique and so are its values. Some are about environment protection, some focus on craftsmanship, some on veganism, some on affordability, others on functionality, etc. So you see every brand has a different vibe and hence a different set of audiences. Make your packaging speak volumes about your unique brand personality and your target audiences will come running over! If you are the brand whose product is based on environmental consciousness and sustainability, our team can curate the packaging of your dreams while using recycled materials. If you are a luxury brand, we got you covered with our wide expertise in luxe packaging (oh, you are in for a visual treat here). If your product is an affordable/everyday utility, our special packaging experts will help you brighten up your product’s appearance to the T.
PS: You have a product, we have a power-packed packaging plan for you!
Whether you want to get your perfect packaging fix for a brand you have just started or for an existing one, we got you! Our brand consultancy is spread across different countries to assist you. If there is any question you might have regarding anything packaging or branding, don’t hesitate to contact us.