Branding for E-commerce Platforms: Designing a Logo That Stands Out in the Digital Space
With the rapid rise in e-commerce platforms, each business must find unique ways to stand out and capture consumer attention to achieve lasting success. A solid and memorable logo is indispensable as a first step towards this run. A logo carries the face of your brand, marking the first impression of your identity. It instantly […]
Take a Closer Look at Branding Style of GCC, KSA and UAE
International brand recognition has nearly regained pre-pandemic levels, enabling businesses to expand their reach. Many Arab nations, including Saudi Arabia and the UAE, are actively implementing Branding Principles at the national level to realize their new vision. Moreover, it proves beneficial for both public and commercial entities to align with the national branding agency initiatives, stay abreast […]
A Branding Guide for Business Promotions at Dubai Expos/Events
Every company or brand should take advantage of the UAE Business Events or Expo to get exposure for more prospects. For this, a brand must have a well-executed brand building strategy that may help you attract customers and get the spotlight. Companies launch their products or services at exhibitions, events, or business fairs. It provides […]
The 4 Things Consumers Value Most in A Brand After the Pandemic?
Customer expectations were already on the top before Covid-19. Technology development has facilitated the consumer experience and uplifted the need for creative branding. In this regard, direct-to-consumer companies (like Glossier or Parachute) explained how consumers have opted to expect hyper-personalization from brands. Understanding “what is a brand” has become crucial in meeting these evolving expectations. […]
Everything You Need To Know About Logo Designing
One of the first steps in establishing brand recognition is creating a logo. Whatever you want to name it—a logo, emblem, or trademark—this picture will serve as the “face” of your business. For a young company, it can be challenging to build a trustworthy, recognizable, and memorable logo design. As a layperson, it is crucial to […]
What is Brand Valuation? How to Derive Branding ROI
Are you a business leader who believes that developing a strong brand and considering brand strategy is an absolute luxury? If so, you are one of the CXO-level executives that think tactical marketing campaigns alone are sufficient and that the return on branding is uninteresting. However, this is not true! In our Blog today, we […]
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