Logo and Branding: The First Impression That Defines Your Business
Over 50% of internet users in the UAE use social media for brand research, and platforms like TikTok have high engagement rates among younger demographics. Gone are the days when brick-and-mortar marketing used to bring you results because now with the inception of digital mediums, making an impression with logo and branding is more extended …
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Why Brand Building is Essential for Business Success?
If you think building a strong brand is just about slapping a sleek logo on the digital storefront or having a catchy name, you are mistaken. Rather, it’s more about creating an identity that resonates with your audience and sets you apart from the competition. Whether you are launching a startup, or rebranding an existing …
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Branding for E-commerce Platforms: Designing a Logo That Stands Out in the Digital Space
With the rapid rise in e-commerce platforms, each business must find unique ways to stand out and capture consumer attention to achieve lasting success. A solid and memorable logo is indispensable as a first step towards this run. A logo carries the face of your brand, marking the first impression of your identity. It instantly …
Take a Closer Look at Branding Style of GCC, KSA and UAE
International brand recognition has nearly regained pre-pandemic levels, enabling businesses to expand their reach. Many Arab nations, including Saudi Arabia and the UAE, are actively implementing Branding Principles at the national level to realize their new vision. Moreover, it proves beneficial for both public and commercial entities to align with the national branding agency initiatives, stay abreast …
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A Branding Guide for Business Promotions at Dubai Expos/Events
Every company or brand should take advantage of the UAE Business Events or Expo to get exposure for more prospects. For this, a brand must have a well-executed brand-building strategy that may help you attract customers and get the spotlight. Companies launch their products or services at exhibitions, events, or business fairs. It provides them …
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The 4 Things Consumers Value Most in A Brand After the Pandemic?
Customer expectations were already on the top before Covid-19. Technology development has facilitated the consumer experience and uplifted the need for creative branding. In this regard, direct-to-consumer companies (like Glossier or Parachute) explained how consumers have opted to expect hyper-personalization from brands. Understanding “what is a brand” has become crucial in meeting these evolving expectations. …
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