FOR DEVMARK
Logo Identity, Brand Strategy, Social Strategy, Visual Design/ Packaging/Visual Identity, Branding, Social Media Marketing, Print Advertising
The Impact
Devmark, as a brand came from a place of strong legacy and expertise. The founders Richard Aybar & Sean McCauley have a combined experience of over 4 decades. Therefore we had to position Devmark as a go to brand for real estate expertise. We focused on ensuring that each of the brand elements echo confidence, panache, flamboyance and the iconic 'Devmark Difference'. Result being enhanced reach across real estate stakeholders through social media and improved engagement with leading developers in Dubai.
Capturing the essence of the whole
Devmark originates from the nuances of expertise and experience. Hence across every element, we focused on establishing the brand's competence as the linchpin of all communication. The website, social media and every other aspect of Devmark mirrors exuberance and larger than life association thereby creating a very defining niche for the brand.
