Cultivating a successful brand identity in this competitive market can be challenging. Modern-day consumers tend to vibe with the entire message, voice and aesthetics of a brand. Cultivating a business and transforming it into a brand is a long journey, not an overnight task! Enterprises need to tailor a fruitful plan to develop an identity that is not penetrable by potential competitors. But what is the literal translation of brand identity? Is it the same as brand value? No, surprisingly, it is not! Let us understand how you can develop a successful brand identity design for your business.
Meaning of Brand Identity In A Nutshell
A brand identity is a curated collection of numerous elements that a business develops to portray its image to customers. It is how consumers perceive a brand and its market stature while differentiating it from competitors. Your business will transform into a brand only when you are identifiable to your target audience. Creating this connection is what means developing a brand identity. It is something that must have a face, mission, vision and motto to express an attractive image to the audience.
Importance of Brand Identity For A Business
Every business is likely to step into the market with a kind of product that is already available. Your journey of creating your business as a well-known entity in the market will go through a tailored process. But why is it so important to give a defined identification to a business? How does it impact your entrepreneurial growth? A few factors contribute to this brand development.
- Creating a brand identity gives a “face” to your enterprise with which customers can relate to your products.
- It also defines credibility and trust within customers and your target audience. They must be able to relate their emotions with your brand.
- Brand identity acts as the ultimate impression that you will use in advertisements and promotional campaigns. Therefore, your business journey relies upon the track you lay using this unique identity.
- Delighting your existing customers and attracting new ones is also a part of this process.
- You also create a space for your business to stand for in the market by giving it a recognisable identity. This process must focus on the limelight you tend to develop around your brand!
Essential Steps To Develop A Promising Brand Identity
While there is no rule book on how to build a brand identity, you can make a promising start by following these conventional steps. Most popular brands depend upon these treads to achieve their goals. You should adopt these measures and implement them with the help of an expert branding team.
#1 Start With Self-Awareness
Self-awareness means reflecting upon your business from the point of view of your consumers. You need to sketch your company’s present market stature and compare it with the expectations of your target audience. Note down the areas of development that you think are mandatory for your business to become a unique identity.
2# Conduct A Detailed Business Audit
Conducting an audit implies analysing your company’s market image and comparing it with potential competitors. Go through in-depth research to review your competitors’ online presence, websites, SEO optimisation, advertisements and so on.
#3 Establish Creative Elements of Your Brand
Once you have narrowed down the aspects that will develop your business, it is time to punch some creativity. You need to create a logo, website, product packaging, branding campaign, and email design. These elements altogether will help you form a virtual brand identity to reach out to customers.
#4 Implement Well-Proven Strategies
Being consistent and to the point is very crucial while developing a brand identity. You cannot rely upon probable options or alternatives in this process. If there are doubts or failures, you may take the help of a reliable branding agency. Share your vision with professional creatives to develop latent strategies for your business.
#5 Develop A Social Connection
Socialising has become a vital aspect of brand development. If you wish to make your business identity, it must reach out to people uniquely. There is no better roadway to connecting with customers than using conventional social media platforms. Conduct campaigns and make a social presence to be visible to your customers.
#6 Refine & Analyse Your Brand Personality
Analysing the response of your customers to the steps you are taking in this process is also an important step. Refine the drawbacks and criticism that come your way during the initial stage. Analyse what is going from the point of view of the audience. Be a mirror to their expectations from your brand.
#7 Poll Your Target Audience
How well is your target audience receiving your brand? Creating a brand identity will not sustain long if you fail to poll your audience. Record their response to your branding measures.
Difference Between Brand “Identity” & “Logo”
Logo vs brand identity: When we speak of a brand, the first thing that occurs to us is the logo of the brand! However, its identity is how consumers take it and distinguish it from its competitors. For instance, when we mention “Coca-Cola”, we think of the red circular logo that represents this popular soft drink. Its identity differentiates it from Pepsi, a company that sells similar products. The way customers accept this variation describes Coca-Cola’s brand identity in the market. You must also aim at developing such a strong personality of your business that your target audience can recognise it exceptionally.
Brand development is a vast and multilayer concept. The idea is to express and present your business in a way that people recognise it separately. But is it an easy task? Well, you can make it easier by taking the coordination of our VOWELS team. We will help you understand the process and tailor your vision in one direction! Create your brand identity successfully without leaving any loopholes. Every professional at VOWELS is an expert in branding, and you can utilise our expertise to your benefit! Get a quote online and discover all the required details!