Did you know your brand value is of significance to your employees as much as it is to customers? Promoting employee engagement is a task that employers must pay heed to! The mutual connection between an employer and his workforce breeds the requirement for employee branding. If put in simple terms, the employee branding definition is the …
Category Archives: Uncategorized
What is Emotional Branding?
As the name suggests, emotional branding encompasses every strategy that works on consumer sentiments. Marketing campaigns that trigger certain emotions within the target audience are likely to be 50% more effective than blunt plans. Creative branding guidelines evoke precise emotions like ego, love, aspirations, needs, etc. Companies that play on these sentiments gracefully always stay …
What is Digital Branding?
Maintaining a prominent online presence has become of great significance to all industries. The ever-increasing engagement of people on different online platforms makes it convenient to make a mark. The demand for digital branding, thus, has multiplied over the past few years. Businesses are coming up with new trends, notions, and fascinating online events to …
What is Rebranding?
“A business has to be involving, it has to be fun, and it has to exercise your creative instincts.”- Richard Branson. As the wealthiest man of the United Arab Emirates with an astounding wealth of US $11 Billion plus, Majid Al Futtaim is a true believer in the quote by Richard Branson that no matter the …
What is Co-Branding?
Co-Branding Meaning Co-branding is a strategic marketing arrangement wherein two brands form an allegiance to launch a particular product or service. This partner branding approach is a way of leveraging one brand’s market goodwill upon another. It combines the brand awareness, customer base, market strength, and positive image of two or more brands involved in …
What Is Brand Architecture & How Important Is It For Your Business?
The current marketing scenario is buzzing with brands and their branding activities. From businesses, NGOs, and governments to religious bodies, leaders, and their political parties – everyone has become brands that are performing to better position themselves in different areas of society. As organizations grow, they aspire to appeal to different audiences through different product, …
Continue reading “What Is Brand Architecture & How Important Is It For Your Business?”
What is Body Branding?
Tattoos may have become a widespread fashion statement in the modern world, but in literal terms, they come under the category of body branding. Yes, branding humans have been an old custom in many ancient cultures. Dialects, symbols, designs, or simply letters are well-known in this practice. Historically, great houses or traditions used their brands …
What is Audio Branding?
Branding strategies and ideas have undoubtedly transformed over the years for everything upright! One thing that has sustained these transformations is people’s belief in word of mouth. Yes, every company ensures to make some considerable efforts in establishing positive oral feedback from customers. Well, in our new-age market setup, we can do this task more …
What is A Product Branding Strategy and How Does it Work?
Your company might have the best branding strategy design for the business in general. But do you know that product is one of the key components and the only way to gain the trust of your audience? Even though the quality of the product is an element that drives loyalty in your customer base, it …
Continue reading “What is A Product Branding Strategy and How Does it Work?”
Importance of Digital Branding?
After launching your firm or your first product, building a brand image digitally should be your initial goal. As per Wikipedia, Digital branding refers to building a brand across various digital settings, such as internet-based interactions on device-based applications. It comprises a design and strategic approach to building a brand online. It is done to …
