Consider your product/service with great potential of becoming a brand, but unfortunately, you are unaware of how to make a good brand-building strategy. If taken lightly, it can lead to failure to achieve customer attention and, ultimately, will get fewer sales at the end of the sales funnel. Hence, to develop a good strategy, a …
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Digital Marketing vs Creative Agency – Which One for Branding
Companies must create a logo, website, and social media to build an online presence or conduct sales. However, when it comes time to implement a marketing plan, they need to acquire services from an expert creative branding agency. 1. Invest in Branding Branding is an investment that takes time, money, and a fair bit of …
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In-house vs Outsource Creative Agency : Which Is Better For You
Every business owner, CEO, and CMO faces the dilemma of choosing whether to work with a creative agency or hire an in-house marketing team. Confusion and indecisiveness are understandable, considering the strategic value or importance of this decision, will make to the brand. It’s essential to carefully evaluate the criteria for selecting a creative agency before making …
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When Should You Rebrand a Company?
Branding is the essence of the business. No matter which industry you are engaged in, it will anchor your enterprise to achieve immense success in the mainstream. A brand is a multi-facets asset of the business that communicates with all the stakeholders. However, it needs modification or some tactical changes in accordance with market dynamics. …
What Should You Not Do When Designing A Logo?
You see the sign of a bitten apple, and the first thought that crosses your mind is the image of an iPhone, isn’t it? And the four interconnected rings speak for the influence that Audi has in the four-wheeler market! Yes, people identify all successful companies by their logo more than anything else. So, if …
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What Makes A Logo More Effective in Dubai
Successful logo design is not as straightforward as it intends to be. Logo design professionals have a very unique and personal approach to designing a logo. Some take only a few hours to design a top-notch logo while some can take more sessions to understand the root of the brands. Many companies, especially in the UAE, fail …
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What is White Label Branding?
White Label branding is the process of procuring third-party manufactured products and selling them under a retail branding banner. The logo and all other creative branding inputs on these items are that of the seller instead of the manufacturer on the agreed terms of sale. A white label business focuses on brand building and enhancing …
What is Visual Branding?
Outstanding visuals leave an eternal impact on viewers, agree? We may forget what we said or heard, but we seldom forget a pleasing sight. When this psychology is leveraged in the market, we get something exceptional like visual branding. It is a vigorous process of shaping customer perception using pictorial elements decked with stylish fonts, …
What is The Value of Branding?
Branding is the art and creative journey that makes a company knowable, trustable, and likable. The value of branding to a business is what reputation is to a person. It is something you earn and build over time. Without branding, a company is just another firm selling products and services. Creative branding provides identity, recognition, …
What is Umbrella Branding?
When a brand plans to expand its business by launching a product line under its name, we call this practice umbrella branding. While the primary goal of this marketing plan is to multiply the market share of the company, it also helps a known brand to utilize its customer goodwill. The idea is to leverage …
