Entrepreneurs, startups, or organizations are often great at defining their products, target audience, and what their employees and stakeholders think and expect of the brand. But when it comes to crafting their corporate identity, and how they are perceived in the marketplace is where they falter and fall. Defining your corporate identity design is difficult. Unlike its …
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If you are working out of a cafe, posting about every moment with too much detail, and think that the tear face emoji is so in, we have news for you. You are ancient on the Internet. With the advent of Gen Z, the first generation of digital natives, traditional and digital marketers are in …
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Branding helps the audience recognize your business’s goals, objectives and mission with the help of an appealing visual display. Having the right team of experts to market your brand successfully is essential these days. Few UAE companies still go by with an in-house creative team that can do this task. In contrast, many companies believe …
What is Content Marketing? Content marketing is a procedure that requires creative agencies to generate and promote content regularly to achieve a company goal. The company’s objective can be brand recognition, generating leads, or attracting new customers. Before we get into how content marketing may impact your digital strategy, let’s first talk about what content …
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Advertising is a marketing task that uses creativity to promote products and services. Planning and developing strategic marketing plans are essential to stand out from the competition. Although various Creative Advertising Agencies are present in the UAE market but picking the best one might be challenging. 1. Why hiring an Advertising Agency in the UAE is …
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These days Emotional Branding plays a significant role in bringing leads to the end of the sales funnel. There are many ways you can emotionally connect your brand with your audience. Every advertisement and commercial campaign people view these days are intended to elicit a specific emotion. Facial expressions, speech patterns, and body language are …
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Brand positioning is your master key to making your target customer choose your brand over others. The brand positioning ensures everything your brand does is directed towards the common aim of making the brand appear more relatable to the target audiences. The first step in brand positioning is finding out a niche market and a …
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In marketing, 2023 was a year of making new brand stories. Many new and innovative digital marketing initiatives offered numerous avenues for your marketing efforts. The main focus was to develop an effective business strategy. To begin, let’s discuss all the top components adopted in 2023. 1. Marketing Factors important for an effective Brand Story …
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When it comes to branding strategy, the outcome is quite simple – you get what you perceive and interpret, or at least, that is how the audience would consider it to be. They will find no reason to pay attention to unimpressive visual branding. In creative branding, the Laws of Branding design becomes what the audience sees. …
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In today’s market, ‘brand’ has cemented the narrative of consumer needs. Wait for a moment; how come an intangible term manoeuvres the product-driven market. Well, that’s the essence of a brand positioning in the mainstream. At present, the consumer market is flourishing with myriads of products to choose from. Since a considerable number of competitors …
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