Ever felt like your brand could do with some attitude? Well, then that’s a good start, and this article is written to address you. Building a brand personality all starts by asking the big question: what you would like to represent to your audience. While the visual identity design is very important, you also need …
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Exploring Key Web Design Services for a Successful Online Presence
As we look ahead to 2023, it’s becoming increasingly clear that responsive web design has become essential for businesses. The website must be visually appealing and easy to browse to keep visitors interested and generate more leads. A skilled web designer understands how to integrate various elements to enhance the user experience seamlessly. They can …
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Evolution Of Design System – From Print To Digital Era
Early on, design work depended on style guides (such as documentation of designing, usage of color, and typography) and patterns (sets of outlines utilized throughout a website). Over time, creative design systems became more unified and included distinct components, patterns, and new processes apart from pattern libraries and style guides. Much complex technology began to …
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Essential Skills that Every Brand Expects from a Graphic Designer
What are the Skills Needed for Graphic Designers Brainstorming any idea is the first step towards idea creation. The main question is how to implement those ideas into practicality. Hence, this is where a designer’s skills play an essential part. The more skilled a designer is, the better he can draw his creative vision. In …
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Essential Guide to Creating a Strong Branding Strategy
“People don’t buy goods and services. They buy relations, stories and magic.” – Dan Wieden The year 2020 will be marked as the time which transformed the way businesses operate. With the ongoing pandemic and more time on our hands, we have been introduced to more new businesses, traditional products and services moving online, and …
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Essential Guide to A Great Logo Design
The first stage of building a business identity is establishing an ideal logo. In the modern era, a logo serves more than just a symbol. It is a visual representation of the values that a firm upholds. An effective logo draws customers’ attention, communicates the desired message to the intended audience, and can win over …
Empowering Doctors: A Guide to Building Patient-Connecting Websites
Websites are digital versions of clinics and hospitals, offering convenient access to medical information and services. Just like on-site hospital buildings, well-designed medical websites should prioritize structure and accessibility to support visitors effectively. When creating doctor/hospital websites, the goal should be to replicate an in-person visit experience while offering existing patients convenient features like bill …
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Elevate Your Branding with AI Tools like ChatGPT and Gemini
Nowadays, brands increasingly utilize artificial intelligence for their branding efforts, leading to significant changes in marketing strategies and customer engagement. The influence of AI on branding is undeniable as it continues to infiltrate every aspect of our digital lives. AI-powered tools such as ChatGPT and Gemini (Google Bard) are transforming how brands establish their digital …
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Elevate The Website Performance with SEO Friendly Website
Brands can survive in digital competition only if they adjust their websites for search engine optimization (SE0). Around 68% of online experiences start with searching for a product on Google. Hence, the advantage of having a site on the top search can help increase loyal customers and improve the brand’s credibility. In this blog, you …
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Effective Ways to Utilise Personal Branding for Business Growth
We live in a world where just like products, people also possess brand value! Every celebrity, influencer, and artist earns using the value of his name and identity in the world. The process that makes these characters stand out from others is what we term as personal branding. It is a strategic plan that focuses …
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