These days Emotional Branding plays a significant role in bringing leads to the end of the sales funnel. There are many ways you can emotionally connect your brand with your audience. Every advertisement and commercial campaign people view these days are intended to elicit a specific emotion. Facial expressions, speech patterns, and body language are …
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Brand positioning is your master key to making your target customer choose your brand over others. The brand positioning ensures everything your brand does is directed towards the common aim of making the brand appear more relatable to the target audiences. The first step in brand positioning is finding out a niche market and a …
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In marketing, 2023 was a year of making new brand stories. Many new and innovative digital marketing initiatives offered numerous avenues for your marketing efforts. The main focus was to develop an effective business strategy. To begin, let’s discuss all the top components adopted in 2023. 1. Marketing Factors important for an effective Brand Story …
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When it comes to branding strategy, the outcome is quite simple – you get what you perceive and interpret, or at least, that is how the audience would consider it to be. They will find no reason to pay attention to unimpressive visual branding. In creative branding, the Laws of Branding design becomes what the audience sees. …
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In today’s market, ‘brand’ has cemented the narrative of consumer needs. Wait for a moment; how come an intangible term manoeuvres the product-driven market. Well, that’s the essence of a brand positioning in the mainstream. At present, the consumer market is flourishing with myriads of products to choose from. Since a considerable number of competitors …
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Customers form their initial opinion of your brand based on your packaging. It happens even before they see and use your goods. The wrapping or container that carries your goods and symbolizes your brand is known as brand packaging. Brand Packaging is an important contact point for building customer relationships. It also acts as a significant …
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As the interface between the human world and the machine world now requires an online portal, thus, it is important to create a successful online presence with a good UI/UX design. Having a good UI/UX web designing is everywhere, from mobile and web apps to portable smart gadgets. Given the availability of such advances, it …
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Consider your product/service with great potential of becoming a brand, but unfortunately, you are unaware of how to make a good brand-building strategy. If taken lightly, it can lead to failure to achieve customer attention and, ultimately, will get fewer sales at the end of the sales funnel. Hence, to develop a good strategy, a …
Companies must create a logo, website, and social media to build an online presence or conduct sales. However, when it comes time to implement a marketing plan, they need to acquire services from an expert creative branding agency. 1. Invest in Branding Branding is an investment that takes time, money, and a fair bit of …
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Every business owner, CEO, and CMO faces the dilemma of choosing whether to work with a creative agency or hire an in-house marketing team. Confusion and indecisiveness are understandable, considering the strategic value or importance of this decision, will make to the brand. It’s essential to carefully evaluate the criteria for selecting a creative agency before making …
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