“Luxury to me is not about buying expensive things; it’s about living in a way where you appreciate things.” – Oscar de la Renta When Oscar Wilde famously said,” let me be surrounded by luxury, I can do without the necessities!” He was pointing towards a human’s drive that goes beyond basic emotional and physiological needs …
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What is Family Branding A family brand is a collection of several items marketed under the parent brand and are part of a single brand. The parent brand is an umbrella brand comprising many products and offerings. The family branding approach reduces promotion and advertising expenses significantly. Additionally, it facilitates the accessible introduction of new items and …
The automobile industry has developed exponentially over the past two decades. The market growth has led to cut-throat competition with companies offering new products and services. An automotive brand has to justify this challenging market standard to meet the demands of its target audience. So, how do you plan to take your company to heights …
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