Co-branding, often called a brand alliance, is a joint marketing approach implemented by two or more firms. The businesses usually collaborate to attract additional clients/customers and to get good market reach. Co-branding is done to expand the following: Co-branding has the potential to forge a strong link between two businesses that are exceptional alone but …
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When you think about food packaging designs to stand out on the shelf, you’d probably think of elements like size, color, and label. With snack packaging however, a lot of other factors need to be addressed. Since snacks is an umbrella term, it covers a wide variety of products from chocolates, to chips. Thus the …
Have you seen fantastic billboards, proposal templates, or business cards? Did you glance twice? Has it left any remarkable impression on your psyche? If yes, then you would have curiously tried to discover more about the company. In a nutshell, all these business communication tools are extensions of the brand logo or tagline. It demonstrates …
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The significance of logo design is paramount and undeniable, the most prominent marketing treasure of the company. It builds brand identity, stimulates marketing opportunities, creates awareness, resonates with the audience, and portrays business propositions in the mainstream. So, it is an arduous task to capture the heart and soul of the company in a single image. Irrespective …
Fruit juice is one of the fastest-growing segments in the beverage industry. Popular among both kids and adults, it is a refreshing beverage. Juice packaging designs come in a variety of layouts just like food packaging designs. Juice packaging depends on several factors such as target audience, distribution process, climate, etc. Good packaging will prevent …
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Food Branding for Food Inventions Food inventions have always resulted in fulfilling a consumer’s need. For example, the very famous Maggi flavor was invented initially by Switzerland entrepreneur Julius Maggi to provide a nutritious meal for the poor working class. Over time, many F&B inventions helped consumers towards a better lifestyle. However, as the market …
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Culture branding is a lesser-known concept in many industries as it infuses some off-beat techniques and ideas. It is a sort of personal approach to cultivating a long-term relationship with the target audience. The motto of using this creative branding design method is to habituate the customers with a specific lifestyle that keeps them hooked …
Establishing a strong brand helps organizations stand out and build lasting connections with customers. However, creating a successful brand is challenging, as it requires careful planning, strategic maneuvering, and a deep understanding of the company’s fundamental values, objectives, and target audience. It involves developing logos, color schemes, fonts, and other visual elements accurately representing the …
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Out of all the different products available in the market that vary from season to season, ice cream is an all-season favorite, no matter the time of the day, the weather, etc. As a product, ice cream is the most versatile, being the top choice for all age groups and genders, and is available in …
Our surroundings influence our sensorial world. Everything around us creates or stimulates some kind of emotion. Every action or activity such as walking through the town, visiting parks or community centres, shopping at malls or stores, touring unfamiliar locations, walking into corporate building or workplace, irrespective of where we are or what we do, all …
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