Rebranding is the basic process of transforming a company’s identity. It is a marketing tactic that involves giving an existing brand a new vision, symbol, or change in appearance. Moreover, it aims to give the company a new brand of individuality in the market to achieve its new goals and stand out from rivals.
Building your brand takes time and involves perseverance and commitment. Therefore, when you want to revamp your branding strategy, the audience can take a few days or months to adapt to the new change.
Do you intend to invest money toward creating rebranding? You will undoubtedly be against established businesses with a dedicated customer base and substantial marketing budgets. Therefore, you must arm yourself with powerful rebranding techniques essentials to develop a great brand.
Here are a few tips to help you make a strong impression in Dubai and streamline the rebranding process.
Tips to Create Powerful Rebranding
1. Identify The Goal of Your Brand
As you prepare to create a powerful brand impression in Dubai, you must clearly understand what your business will be about. Start by determining the mission of your brand and its potential objective. Your business goal will be easier to achieve once you’ve defined it and found the finest methods. Setting goals will also assist you in subsequently choosing slogans and taglines for your company. It also allows you to be more targeted with your products and marketing
2. Specify Your Target Market
The primary goal of launching a business is to market your services and products to potential customers. Therefore, you have to determine your target audience before creating your brand. If you get to know them, you can better comprehend your potential consumers’ needs. In that case, you can easily and successfully deliver the message to your audience.
3. The Market Competition
As you prepare to develop your brand, thoroughly investigate your opponents to gain a clear understanding of what the market wants from a brand like yours. Market research will also provide information about your competitors’ marketing strategies. You will clearly see what must be done to survive and thrive in the market.
4. Describe Your Brand's Salient Attributes.
These days, there is a lot of competition in the UAE Market. Many companies are selling homogenous products. A consumer conducting market research will discover many brands offering the same goods. Ensure that customers can find your company at this point. Describe the brand’s main attributes and principles to convince customers to buy your product above others.
5. Specify Your Brand.
Choose the new core attributes, mission statement, and brand rules in rebranding. It is important in several ways:
- It must be able to capture the interest of the customer.
- It should be clear from the context.
- It should set your brand apart from the competition.
Make sure to give your brand a distinctive yet simple branding vision. It can influence your logo design, company taglines, and marketing initiatives and attract potential customers.
6. Revamp The Tagline and A Logo
A logo serves as a graphic representation of your company. Your brand is recognized by its logo and tagline. The new logo should be:
- To the point
When choosing a tagline, be sure it is:
One straightforward rule for designing the ideal logo and slogan is that it should stimulate people’s interest.
7. Develop An Exclusive Pitch
Communication with customers daily is essential for a business to remain relevant. Make the voice tone very interactive and emotionally appealing to catch the consumer’s attention. It could involve both written and spoken communication. Tell your customers about who you are and what your brand is offering. You can do it via marketing materials like banners, ads, graphics, packaging or through your sales team
8. Promote Your Brand
The last and most important stage is promoting your brand on all appropriate forums. Ensure the brand identity is clear to potential customers at all contact points, including the website, email, packaging, social media profiles, and more. You may always use the services of a branding or an advertising firm to advertise your business effectively.
Also read – Art of Rebranding – Best 7 Steps for Successful Rebranding
9. Work With Vowels
If you take the above-mentioned easy procedures, you can quickly establish a positive perception of your brand. However, if you lack the necessary technical skills to complete all this branding work on your own, you can employ a rebranding agency in Dubai to develop a solution for your company.
Vowels Agency is a major marketing and advertising agency in Dubai that specializes in brand building, logo design, digital marketing, and various other services.
1. Sparkle Towers
360-degree revamp branding project
We did a project to completely redesign the logo, branding name, and style guide for the hospitality company named as Sparkle Towers.
2. Cloud Go
Brand Revamp & Identity
Redesigned the Brand experience to take the business internationally.
Q. What if there are issues with the rebranding?
Ans. Rebranding a business is a challenging and time-consuming process. Even when everything is meticulously planned and thought out, issues can still occur. You must develop a backup process. Your strategy should be adaptable enough to accommodate changes made during execution. You will be ready to test it in numerous scenarios and determine which modifications will work best if you do it this way.
Q. How well do I understand my audience?
Ans. Suppose you have a thorough and purposeful understanding of your audience’s interests, requirements, and digital choices. In that case, your rebranding style is more likely to connect with the audiences who matter most to your organization.
Q. To what extent should I adopt a rebranding strategy?
It is ineffective to rebrand merely for the sake of rebranding. Determine what issue you are attempting to resolve and whether rebranding will resolve it. Rebranding is appropriate if your customers have changed, new clients are returning, or your entire company is changing. Do not go for rebranding if there is a fault in the product itself.