Launching a Legal Legacy in the UAE

How We Helped Dr. AlRaeesi Build a Premium Legal Brand from the Ground Up

When a highly respected government legal advisor with decades of experience across ministries, legislative bodies, and international legal frameworks decides to launch his own firm, it’s not merely a business decision; we believe that it’s the beginning of a legacy.

Dr. Mohammed Hassan AlRaeesi Advocates & Legal Consultants was a firm in its nascent stage that came to us with a very specific vision of iconic branding. To bring this vision to life, at Vowels, we created a modern legal identity that matched the gravitas of the founder’s profile, so the law firm can stand apart in the fiercely competitive legal landscape of the UAE.

Starting from Zero: Building a Brand from the Ground Up

As of May 5, 2025, there are 585 law firms in the United Arab Emirates, which is a sharp spike of 8.13% from 2023. (Source) In such a dynamic industry, we understood that launching a brand new law firm wouldn’t just be about the logo or the website; it would be about curating a cohesive identity that speaks to a global audience while resonating locally with cultural relevance and business acumen.

So, what does it really take?

A Strategic Foundation

Before even designing a single visual, we worked closely with the founder to understand:

• The vision of the firm
• The target clientele (government bodies, high-level corporate clients, regulatory entities, etc.)
• The values that the brand needed to represent, and we mapped them under the 4 Cs: credibility, confidentiality, command, and class.

Brand Identity That Reflects Prestige

In a market saturated with traditional law firms, we tried to position Dr. Mohammed Hassan AlRaeesi Advocates & Legal Consultants as an authority figure that amalgamated trust with forward-thinking vision. Talking about the key deliverables, here’s everything we created for the brand to strengthen its brand identity:

Asset	Purpose
Logo and brand identity	We created a timeless logo that reflects the brand’s expertise in the industry, and stood as a symbol of trust and prestige.
Business Card and Stationery	In this part, our team ensured that every physical touchpoint feels premium and reliable as business cards and stationery are often the first point of contact for clients.
Company Profile	We introduced the firm’s USPs, expertise, knowledge and values in a polished, client-facing document when we designed their company profile.
LinkedIn Setup Guide	For a robust corporate presence, we adopted a multifaceted approach with LinkedIn setup, where we optimized the firm’s digital presence for credibility and reach
Launch Posters	Our designers and seasoned team members also designed visually striking posters so the firm can make a grand debut across all platforms

Each of these elements were created in synergy to establish the presence of Dr. Mohammed Hassan AlRaeesi Advocates & Legal Consultants across all client touchpoints, both online and offline.

Designing Trust: Creating the Logo and Brand Identity

After working for years in the industry, we have understood that in the legal sector, perception is power, and that power begins with identity. This is why the logo design process started with our strategy team decoding the founder’s vision- rooted in justice, strength, and honor. This was the result, and it was an identity that visually echoed the firm’s valor and strength:

The distinct mark features a central monogram-style shield that integrates both Arabic and English letterforms with:

• A motif of the Hawk of Quraish or the Golden Falcon at the top center, which signifies vision, sovereignty, and legal guardianship. The Falcon is a national symbol in the UAE and represents integrity in governance.[AM1] 
• Three stars above the Falcon, representing wisdom, honor, and excellence, pillars of legal practice and leadership.
• Symmetrical arches and structured lines, which reflect discipline, balance, and justice- the core of both the brand and the legal field.
• Elegant bilingual typography that includes clean serif English type juxtaposed with a geometric Arabic font, focusing on the cultural duality and international scope.

Besides, the color palette is also kept taupe and brown, which reinforces the values of timelessness, dignity, and trustworthiness.

As the founder of Dr. Mohammed Hassan AlRaeesi Advocates & Legal Consultants said, “The identity had to match the gravity of the name behind it, commanding respect, without shouting for attention,” we followed the instructions precisely. The logo doesn’t just represent a legal firm; it encapsulates personal legacy and professional vision of some of the most respected legal minds of the UAE.

Equipping the Brand: Stationery, Business Cards & Company Profile

After the brand’s identity was locked with a logo, we translated it into a full suite of professional merchandise, which included:

• Business cards printed on heavyweight textured paper for a regal touch.
• Letterheads and envelopes customized for legal correspondence, and
• A sleek company profile designed for both print media and digital sharing

These brand assets created by us ensured that the firm made a credible first impression with every interaction it made, be it in courtrooms or corporate boardrooms.

Going Digital: LinkedIn Setup & Strategic Guidelines

To complement the physical presence, we established the brand’s digital footprint on LinkedIn, because the platform plays a significant role in the success of professional service firms. Our work included:

• Creating an optimized LinkedIn business page
• Designing a custom banner image
• Providing a LinkedIn Setup Guide to help the internal team maintain brand tone and visuals
• Ensuring that all deliverable designs are aligned with the firm’s voice.

This LinkedIn profile, as in the image, enabled the firm to debut online with the same finesse and impact as its offline presence without any roadblocks.

The Launch Moment: Posters That Introduced the Brand with Impact

Launch visuals were created to reflect the grandeur of the firm’s mission. Our team designed a poster campaign using the brand’s bold legal motifs, direct taglines, and rich visuals to announce the launch both digitally and in selected print placements.

We also designed some sleek vertical banners with a minimalistic crest-style logo in a neutral, earth-toned palette to position the firm as a luxury brand. The banners were placed against a bright blue sky, so they captivated attention without demanding it or being over-the-top. Here’s a visual representation of how the banners looked-

The posters and banners did a commendable job in amplifying the brand’s entry into the UAE legal market with clarity, confidence, and consistency.

Making a Statement: The Hoarding Design

For the firm’s physical presence, we created a striking hoarding design that commands attention and reinforces brand authority, and it looked something like this:

Installed on the building’s facade, the design features the central emblem flanked by bilingual typography, establishing clarity and prestige in equal measure. The clean contrast of white against textured panels ensures high visibility from afar, which is why the architectural branding element didn’t just work as a signage, it was a visual declaration of arrival.

Lessons in Brand Launching: What This Case Teaches You

Launching a premium consultancy from scratch in Dubai? Here are some key takeaways from this case:

• Define your vision early. A clear purpose sets the tone for every branding decision.
• Consistency builds credibility. Align visual and verbal identity across all platforms.
• Design for perception. Premium design signals premium service, especially in professional sectors.
• Cultural relevance matters. Localized elements create deeper connections in regional markets.
• Launch with intention. Strategic rollout materials amplify presence from day one.

How Vowels Makes It Happen?

At Vowels, we don’t just make logos, we build brands from strategy to spotlight. Our approach chases the following route:

• Founder Collaboration
• End-to-End Launch Strategy
• Multichannel Consistency
• Deep Industry Understanding
• Minimal yet Powerful Design

Whether you are an independent consultant, startup founder, or a legacy brand that wants to refresh its overall brand image, our team is always there to get it right the first time, because as we always say-

“Branding is not just design; it’s positioning, storytelling, and presence- all working together in chorus to form the symphony of profits.”

Ready to Launch Your Own Brand?

We have helped Dr. Mohammed Hassan AlRaeesi Advocates & Legal Consultants translate decades of government legal expertise and service into a polished, premium brand, and we can do the same for you.

• Explore Our Brand Strategy Services
• Discover Our Brand Identity Work

Launch Your Brand with Us Today!