How to Make Your Website Stand Out From The Competition

Today websites compete with one another to attract more audiences towards their business. Brands focus on developing new techniques to market their products online, and designing a new site is one of the best methods to achieve this goal. An effective search engine optimization can assist in attracting customers, but the audience will leave the page if it is not correctly designed. Therefore, it is very important to have basic knowledge of “How to make a website better than others?”.


Let’s begin:

Use a Unique Design

A unique web page creates an exhilarating visual experience for the audience. It represents the brand’s identity, goals and vision. The site should have correct fonts, sizes, relevant data, and unique features. Hence, if a site is correctly designed, it will satisfy the viewers, who will eventually convert from leads to customers. Lastly, the uniqueness of a webpage is elevated if the website gives an amazing user experience, thus making it special from others.

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Offer Something That No One Else is Offering

Online businesses have to work hard to maintain their presence locally and in the digital market.

Now that every site offers similar products, customers need clarification about which brand gives better services. The trick here is to present a brand and product that looks more aesthetically beneficial than others. Positioning can make a brand noticed or overlooked in a crowded market.

All entrepreneurs must learn how to present the business and create a unique selling proposition (USP) for branding.

A USP is not restricted to paste on the header copy of a site. It is essential for running a small business as it is visibly seen in products, brand services, and all areas where interaction with the audience is involved.

Write Compelling Content

All relevant data must be presented to viewers to create an effective website. The site should be capable of solving visitors’ queries. Hence, the page should be well-designed to interact with the audience effectively. For example, the website should assist customers in steps if they face an issue while filling out a form. If a website succeeds in achieving this, it proves it is well-designed, and if it fails, customers will never return to that site.

The ideal way to connect with more clients is to update the website. An effective way is displaying the premium and current work that shows companies abilities and exceptional skills. Sharing informative blogs on a website is the best way to attract an audience. It will create brand awareness and credibility. So, offering useful content that is beneficial to the audience is the ideal way to raise traffic on a website.

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Promote Your Website on Social Media

Now that the site is effective, simple, authentic, and ready to launch, the company is still determining where to introduce it. How about launching a website on social media?

  • Draft a Social Media as Per Audience Likings: It is important to make the viewers understand what a site offers. This is why it is vital to learn digital marketing, as it guides a person in handling a webpage. Always make content based on the target market and its social platforms like Facebook, Instagram or TikTok. Use visuals that clearly define what services a site provides. Also, add discounts or other beneficial offers to increase the chances of converting visitors to clients. Google is another famous social platform that gives a brand a huge boost. It is a simple technique to promote a free webpage and increase its SEO rates. It is done by sharing links on the website, offering deals and services, and, lastly, showing the audience what distinctive products a site can offer.
  • Promote Products or Services with visuals: As we know, images, graphics, and videos are always appealing. Therefore, strong tools are required to create a visually attractive website. Make promotional videos according to the latest trends to boost the product’s hype. The videos should not be typical and have unique effects defining the brand and its offer. By including special effects, we can reflect the core values of the company and its products, which will help the brand stand out from the competition.
  • Exclusive Offers: Come up with unique offers that intrigue the audience to visit your website. Always offer your audience something that makes them feel privileged, whether a discount voucher or a free course. This motivates them to look into what you can offer.
  • Make Sure Your Website is Linked: While launching a new website, remember that the site should be easy to access. It should be in the ‘about’ column of all social platforms.

Client Example:

The Fashion Net: E-commerce Website Design and Development

The Fashion Net, a famous clothing and lingerie online store in UAE, decided to increase its audience and wanted to be competitive. They aimed to target Gulf and Middle East countries, and Vowels helped them by customizing their domain in .ae. With the assistance of our skilled web developers, we improved their Shopify Template and ensured high quality in search ranking. Our web designers created an attractive and user-friendly interface. In this way, we saved The Fashion Net and transformed its store into an effective online platform that offers an outstanding shopping experience to its customers, giving the brand a better image in the market.


Work with Vowels:

With vowels, you can get unique web design services that are user-friendly and encourage the client to promote it confidently. We develop the latest trends to offer the audience good web content because we understand how important digital advertising is. With our skills, we help clients design an appealing site that creates a positive impression in the market and increases audience engagement.


How can a site be better and more advanced than others?

If a web page is designed correctly and visually attractive, it will stand out in the market for longer. Avoid using similar designs and old-fashioned templates, as they no longer attract visitors. Always wear a distinctive color theme and pattern representing your brand identity and differentiating you from competitors.

What are the five tactics that are used for defeating competitors?

Following are the five strategic ways to defeat the competition:

  1. Identify your brand
  2. Select your specialties over others.
  3. Create a unique client profile. 
  4. Communication between ‘WITH’ and ‘TO’ clients is very important.
  5. Attract customers by presenting an aesthetic site to them.

What are the tactics for designing a website for small businesses?

  • The first step is to draft a scheme for designing a site. 
  • The second step is eliminating irrelevant data that make your site look similar to others. 
  • Add additional features like social media buttons.
  • Develop a unique home page.
  • Make it accessible for all devices, i.e., laptops, mobile, tabs, etc. 
  • Develop a site that is safe and trustworthy. 

Geet B.
Branding Expert

I'm a business strategist and brand consultant who helps brand solve their business problems through developing competent experiences driven by insights from diagnosing leadership mindset. Need help with your brand? — Get in touch