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Kanak Jaisalmer, located over 600 Km from the Pink City in Rajasthan amidst the middle of the Thar Desert provides an experience of amazing amalgamation of architectural aesthetics, modern amenities, cultural activities, all in a camping experience that is as rooted in the culture as it is ravishing in its appeal. Since this region is the abode of beautiful palaces and castles, it was task for us to differentiate it from other properties. Through our creative and communication approach within a span of 30 days we were able to book over 75% of the luxury tents for the entire season and able to drive positive and meaningful conversation revolving around the property.
The team at Vowels was able to deliver excellent results for Kanak Jaisalmer by perfecting its communication. Within no time, it has become people’s favourite choice as a vacation home. At the same time the engagement and conversation around it grew manifold on its social media handles. There was a 25% rise in bookings and 30% increment in the total revenue generated in a short span of 6 months after Vowels came in the picture
It has been observed and proven that a Public relations stint is the most effective when it comes to spreading the word out in the market. We suggested to the team at Kanak to come up with Bloggers meet at their property so that these bloggers who have millions of followers can act as influencers for the brand and the word about the property could be spread like a wildfire. In a three day event we hosted over 20 prominent bloggers from across the country. The three day event gave the bloggers a rich feel of the hospitality at Kanak Jaisalmer along with giving them an experience of camping . It was well promoted on all the social media platforms which resulted in generating high traffic on the website and driving communication on the social media platforms.