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Kanak Jaisalmer

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A tranquil home in the Heart of a Desert

Located over 600 Km from the Pink City of Rajasthan amidst the middle of the Thar Desert lies Kanak Jaisalmer. The idea was to position Kanak Jaisalmer as a vacation home away from the hustle and bustle of the city life. To provide an experience of amazing amalgamation of architectural aesthetics, modern amenities, cultural activities, all in a camping experience that is as rooted in the culture as it is ravishing in its appeal.

Finding the right tone for the Communication

Kanak Jaisalmer wasn’t known for a trendy destination, it was known for the camping experience in the desert along with authentic cuisine and plethora of cultural activities to engage the guests. This communication was required to be put out in the open to differentiate it from other heritage and destination properties. Thus, we decided to come up with the communication which would appeal to the millennial and new age parents. Basically in order to unlock the true potential of the property we needed our communication to hit the bulls eye with its audience.

Spreading the word

It has been observed and proven that a Public relations is most effective when it comes to spreading the word out in the market. We suggested to the team at Kanak to come up with Bloggers meet at their property so that these bloggers who have millions of followers can act as influencers for the brand and the word about the property could be spread like a wildfire. In a three day event we hosted over 20 prominent bloggers from across the country. The three day event gave the bloggers a rich feel of the hospitality at Kanak Jaisalmer along with giving them an experience of camping . It was well promoted on all the social media platforms which resulted in generating high traffic on the website and driving communication on the social media platforms.

The End Result

Through our creative and communication approach within a span of 30 days we were able to book over 75% of the luxury tents for the entire season and able to drive positive and meaningful conversation revolving around the property. Kanak Jaisalmer at the given point in time is highly recognized and recommended for an immersive experience in the desert.