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Stunning in both the inside and outside Aloft Hotels offer comfortable loft-inspired rooms and a vibrant social scene, all in a modern tech-savvy environment. In addition to cool interior vibes the hotel chain offers luscious menu that is designed to cater global travellers.
The idea was to position Aloft Hotels as a luxurious brand in hospitality business and to encourage travel within India. To provide an experience of business and leisure features coupled with urban-design aesthetic, live music, and an active social scene.
We developed an aggressive social media marketing strategy to let the hotel communicate its superior quality of services to its customers. Engaging posts rich with visuals coupled with integrated user-generated content played their role well in creating the apt. communication about the brand on social media platforms.
With major players dominating each other time and again in hospitality business the need of the hour was to create a different positioning for Aloft through social media marketing. We created SEO/SMO strategies for the hotel chain that takes that content to guests when they need it the most.
With a well crafted social media marketing strategy we helped Aloft in the journey of taking customers from day dreaming to booking. Within a span of 5 months, Aloft witnessed a 30% rise in the number of bookings.