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burger farm

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Unwinding the Story

In just a short span of 5 years, Burger farm has opened over 11 outlets and has delivered over 20 Million Smiles. The store has created a strong presence on the digital as well as offline front and its communication is on the point. Burger farm, with the love it has got all these years has ambitious plans to open up over 100 stores in the next couple of years.

Getting the Tagline Right

The next task at hand was to find the right tagline which would not only adhere to the target audience, but would also be a perfect depiction of Burger Farm’s Brand values. After a lot of brainstorming session with the founders and within the agency we came up with the tagline to woo the Indian audience. The tagline “Deliciously Desi originally Indian “was in sync with the offering and the vision of Burger Farm.

Finding the Right look for the Brand

Orange combines the energy of red and the happiness of yellow. It is associated with joy, sunshine and tropics. It also represents enthusiasm, fascination, happiness and creativity. These colors are also widely known to boost a person’s appetite. Our Domain expertise on the color scheme helped us in coming up with the right combination of colors for the store interiors as well the packaging which would not only make an instant connect with the audience but would also make them feel hungry.

Fighting the Biggies

India is a diverse country with a whooping population of over 1.33 billion people. Due to the vast opportunity the country provides, India has seen a huge inflow of extremely popular and loved fast food brands on the likes of Burger King, McDonald, Dominos and many others. It was really difficult to outsmart the competition and make a place on the palates of the Indian audience. Our advantage was that we really understood the Indian market really well, had a good enough idea on what clicks with the audience and the price they would spend happily to savour the taste of the “Deliciously Desi Originally Indian” Burgers and more.Keeping in mind the price sensitive Indian market we came up with Penetration Pricing strategy to ensure that the brand was able to pull customers in large numbers to devour them in the rich taste of Burger farm’s offerings. The strategy played really well in the favor of Burger farm and in a quick span we were able to create a solid buzz in the market about the brand.

The Road ahead

In just a short span of 5 years, Burger farm has opened over 11 outlets and has delivered over 20 million smiles. The store has created a strong presence on the digital as well as offline front and its communication is on the point. Burger farm, with the love it has gotten all these years has ambitious plans to open up over 100 stores in the next couple of years.