When it comes to your brand’s logo, you stop for nothing but the best. The logo can speak volumes to a customer checking out your product. So, if you thought it is something as easy as putting a word, designs and colors together, this article is going to show the amount of thought that goes into the creation of a logo so you realise why it is so important to get nothing but the best.
Speaking of best, we are going to throw light on what we do here, so you know how committed we are to your needs and you. The following article is a glimpse into the kind of work someone like us would be going through to ensure that you end up with an attractively packaged product.
Let’s assume that we have a package that you would like to redesign, let’s take a pack of Energizer batteries for now, come and take a look at how we redesign it.
The Prework
Drawing and all is fun, but obviously that’s not the first thing a logo designing agency does. So, what do we do? We come up with as many logo concepts as we can and then go through the entire process, mock up and all for a new logo. Sounds like fun? Then read on!
And then for something interesting, at least for an agency, we draw an image, and probably here it would be a kind of art that speaks of energy or speed. Was that what you guessed?
Are you ready for what comes next? Okay, we list out the words. What words? Well, anything comes to mind when we look at the image we just drew: electricity, passion, infinity, speed, energy, come on, you’re smart, you can give me more! Now, that’s quite some work, ain’t it?
Now, why are we doing this exercise? I’ll tell you. See, if you’re done with these words, put the sheet down before you as you brainstorm, and see the difference it makes to your results and the ideas that now come up in mind.
The Interesting Part
And with that begins the real part: the experimenting: icons, more images, simple and complicated patterns, a designer studio just keeps creating! So, what we are actually doing now is getting those words translated into visuals. Who ever said that art is all about visuals and a designer agency doesn’t play with words?
So, these words that came up by looking at the image drawn are now soon going to become the gateway to your awesome logo!
This brings the next big challenge to mind: choosing a typeface! See, when it comes to typeface, the idea is to keep experimenting. Try it out with different varieties, and don’t get tired till you have arrived at the one you think you are sure would be the best, the letters with the kinds of shapes that convey the elements in the best way.
And then, well, we sketch, still experimenting and seeing what more we can do and what different you can do all the while. We experiment with angles, movements, strokes, shapes, in short, anything you can think of, till we come up with something new that seems just right. To be honest you will surprise yourself in the process, you will see.
We’re Not Done Yet
And finally, when we come up with the best sketch, well, we clean it up! We can never be done till we’re really done. You like colorful? The same mantra again, we experiment. We experiment till we are sure that we have just the shade for your logo! And just before you think you’re done, there’s more! We need to test your design on your package. You really failed to realize that?
Nothing is too much of a hard work here, we can never be excited enough when it comes to your logo, but explore till we find that one that finally clicks, and shouldn’t be changed in any way.
Did You Enjoy the Journey?
And all the while we do not forget to keep in mind what the primary piece of information is. What I’m trying to tell you is, we don’t miss out on all those relevant pieces of information to go through the entire designing process again. Like, since we are talking batteries here, maybe you should keep in mind the information regarding the voltage.
So, how long does this entire process take. This is a process that could take two weeks or so. The idea is to be thorough as you attack the whole problem. We are talking about packaging for a brand and this is no drawing class, right?
So, would you like to through all this all along? While the above information is interesting to know, if you want these steps taken in professional hands, Vowels‘ team have them right here for you.