Logo Design: Its Place In Brand Strategy

In a world of brand strategy and brand marketing techniques, let’s not forget that a good logo still has a place in determining the look of your business, and is in fact, one of the important parts of brand strategy. We shall thus, in this write-up provide a little more focus on this part of brand strategy.


As we would already be aware, a good logo design is far from being a beautiful representation of a symbol or monogram of company. A logo, on the other hand, is one of the most important parts of visual design as it takes the big role in conveying the message of your business.

So, creating a logo is not just about coming up with a mix of many ideas that have resulted from all the research that I, as a designer have created in my excitement. A good logo, in fact, is one with more of quality, and not quantity.


Place of Logo Design in Your Brand Identity


In fact, brand identity today, to put it in easily understandable terms, can be looked at from the scene of a man trying to propose to a woman.

  • Marketing Strategy

    He walks up to her, invites her for dinner, during which he puts forward his best foot to win her over. The same way a brand does it’s best to highlight its best features to its clients.

  • Internet Marketing

    He could call her up and during the conversation keep sounding like the nice guy, all the while trying to impress her. For a brand, this is internet marketing. That takes the form of social media posts, Instagram and so on.

  • Public Relations

    Sometimes a man could get friends to help. He tells them to build his identity before her by saying good things about him. For a brand, this is public relations, where the best talent is hired to spread the word.

  • Advertising

    And then there are some men who never miss a chance to tell the girl how lucky she will be to have him. For a brand, this is advertising, like brands that pay TV shows to come in between their breaks and present themselves to viewers of soaps and reality programs.


And finally, the woman feels she likes him. In the same way, a brand succeeds when the client is convinced. Now this is what branding, that all the above steps have led to. In other words, branding is nothing but this gut feeling that a customer has about a company he hears about.

But of course, we are all aware of the importance of this today. What’s important to note is that in the sea of new concepts and ideas and strategies, let’s not forget that visual design still has a role to play,  though functioning as a very small concept in this overall process called branding.

Perhaps visual designing can be compared to those men, who while all along putting in their best, also take the same care to look their best, because they don’t want this to be a factor to lose the woman they are trying to win. So, you see, visual design still has a place of its own in this vast world of branding, though it can’t be considered an end in itself

This could include various things like the graphics on the brand website, and the consumer experience and staff behaviour in a brick and mortar store, and then, most importantly, the logo design: the emblem that provides a visual or a graphic design that defines a company.


Why Are We Telling You This?


Because, with us, you are not going to have a design simply created for you. Because, here we understand the fact a good brand strategist is one who thinks more, and more importantly, discusses more, taking down points as you express what you have in mind and in the process,  and then, finally comes up with an end product on the lines of the conversation that you had.

Because here, we do not forget that it is going to be your logo, and do all we can in making you a part of the whole process of creating. Here, we believe that the objective reality presented should always be in line with the subjective expectation of our clients.

And we now hope that this gives you a clear picture of what could be your expectation when you look for a design from our brand consultancy.

From India and the Middle East to the US in the West, our brand consultancy is spread over various countries to assist all new businesses looking for a marketing strategy and brand identity, as well as old ones looking for a corporate rebranding. If you have any question, please do not hesitate to contact us.

What is the difference between brand identity and logo?


At first glance, some people think that both logos and Brand identity are the same. But the fact is, although both Brand identity and logo may look alike, they are both very different in terms of designing mindset and required tools. So, what is the difference between a logo and a Brand identity? Well, here’s a quick guide that will give you a clearer picture of the difference between a logo and a Brand identity.


Let’s understand these terms in detail

What is a logo?

The logo is not just a symbol, it is designed by using text and images that show the business identify brands. Logo can be so much more! From being a cornerstone to your brands identify that helps customers understand what you are and what you do, this tiny image carries a lot of responsibility. Aside from looking visually attractive, the logo serves many dissimilar functions. The logo is the sign that represents your identity that is the marketing and branding tool for branding your business, marketing your website. Your consumers visualize your brand in the form of logo. Logo Company makes it easier for you to get expert services for customized symbols for your business branding or websites marketing that represents your company, website or your business brand.

What is Branding Identity?

Brand identity played a main role in communicating intentions. The significance of brand identity design may make value to the companies unbelievably. Therefore, they came out with an innovative symbol of their brand through logos. In no time logos became Brands forming an identity in between the public.

The brand design is an act that involves similar aspects. The brand identity design includes logo design, website design, brochure design, and identity card design of your business. There can be a lot of other things to develop, using multimedia, in order to make a strong identity for a company. Thus, it is significant to comprehend the market niche of a precise company. That’s what makes the genuine identity of a company, and an impressive brand identity design to compliment it.

Final Thought!

While the Brand identity is often used in logo design to create it more noticeable, both are technically completely different but if you are confused about which one is right for your business, website you need to ask yourself if this image simplifies your company motives.

Also read – Product Packaging Design Agency for the Sale of Your Products

What Is Creative Logo Design Agency?

Top logo designers are of the belief that there are no specific rules for creating a logo design. Logo designing is an artwork and varies from person to person. A Logo design service is used as the primary identification of a company that depicts the functions and services provided by the company and the future goals of the company.


Although rules don’t count while designing logos, experience matters. You can follow or refer to the methods and designs created by top designers to know what worked best for them and what did not. Relating to past designs can give you an insight into what the audience wants and what were the principles followed by the experienced graphic designers. The important guidelines that most designers follow are:

  • Simple
  • Memorable
  • Resizable
  • Appropriate
  • Timeless

A good logo design should meet the prime factors of the top designers. Before opting for a Logo design agency look for the guidelines they follow and if they use the SMART technique as mentioned above.

The following factors form the base of good logo design:

  • Simple – Simple logos have created a benchmark in the industry of logo designing. Brand identity design services of top brands like Nike, Apple, IBM, and Amazon have stood the test of time due to their simple illustration that is bold and unique. These logos are easily recognizable and convey the right message to the customers and can be easily decrypted by the audience.
  • Memorable – Logo is one component that allows a brand to get identified among other similar companies. If you want your audience and customers to remember your brand, having a simple, memorable logo is a vital aspect of brand identification.
  • Appropriate – Before designing a logo you must learn that to what type of audience your business cater to and who are your potential customers. After you have done thorough market research then only design the logo of your company to make it look appropriate to your audience.
  • Resizable – Business logos are used in some locations, from the plastic or metal cover of a pen to the side of a concrete building – It needs to look effective and prominent at both 10 millimetres and 10 meters. Logos of top brands are visible at all sizes, from the largest to the smallest of all sizes.
  • Timeless – Create something remarkable that will stand the test of time. Design effective logos by top Graphic design company and stand out in the crowd. Don’t fall for trends as they escalate quickly and die out quickly as well.

Design your company logo by keeping in mind these important factors that will get your effective branding and potential clients. It will help you in every situation, whether you are a big or a small company. So, don’t waste your time anymore if you don’t have an impressive logo. Partner with a professional logo design agency to help you with a great logo. Make sure the agency you choose has an excellent reputation in the market and has the experience to meet your expectations without fail. They should have good knowledge of your industry and should be able to craft something that is trendy.

Vowels is a creative design and branding agency with over 300 clients across Dubai and India. The team has expertise in logo designing, content marketing, digital marketing, social media marketing, video creation, website development and packaging design.

Vowels is known to curate content for brands that helps businesses in establishing their unique position in the market. The team consists of strategists, designers, writers, executors, photographers and video animators.

Vowels has been awarded as one of the top 10 creative design agencies in India. The team works towards creating a distinct identity of your brand in a manner that helps you reach out to more customers and enhance your business’s awareness.

Also read – Five Effective Content Marketing Strategies for Business Owners