What is the difference between brand identity and logo?



At first glance, some people think that both logos and Brand identity are the same. But the fact is, although both Brand identity and logo may look alike, they are both very different in terms of designing mindset and required tools. So, what is the difference between a logo and a Brand identity? Well, here’s a quick guide that will give you a clearer picture of the difference between a logo and a Brand identity.


Let’s understand these terms in detail

What is a logo?

The logo is not just a symbol, it is designed by using text and images that show the business identify brands. Logo can be so much more! From being a cornerstone to your brands identify that helps customers understand what you are and what you do, this tiny image carries a lot of responsibility. Aside from looking visually attractive, the logo serves many dissimilar functions. The logo is the sign that represents your identity that is the marketing and branding tool for branding your business, marketing your website. Your consumers visualize your brand in the form of logo. Logo Company makes it easier for you to get expert services for customized symbols for your business branding or websites marketing that represents your company, website or your business brand.

What is Branding Identity?

Brand identity played a main role in communicating intentions. The significance of brand identity design may make value to the companies unbelievably. Therefore, they came out with an innovative symbol of their brand through logos. In no time logos became Brands forming an identity in between the public.

The brand design is an act that involves similar aspects. The brand identity design includes logo design, website design, brochure design, and identity card design of your business. There can be a lot of other things to develop, using multimedia, in order to make a strong identity for a company. Thus, it is significant to comprehend the market niche of a precise company. That’s what makes the genuine identity of a company, and an impressive brand identity design to compliment it.

Final Thought!

While the Brand identity is often used in logo design to create it more noticeable, both are technically completely different but if you are confused about which one is right for your business, website you need to ask yourself if this image simplifies your company motives.

Also read – Product Packaging Design Agency for the Sale of Your Products

What Is Creative Logo Design Agency?


Top logo designers are of the belief that there are no specific rules for creating a logo design. Logo designing is an artwork and varies from person to person. A Logo design service is used as the primary identification of a company that depicts the functions and services provided by the company and the future goals of the company.


Although rules don’t count while designing logos, experience matters. You can follow or refer to the methods and designs created by top designers to know what worked best for them and what did not. Relating to past designs can give you an insight into what the audience wants and what were the principles followed by the experienced graphic designers. The important guidelines that most designers follow are:

  • Simple
  • Memorable
  • Resizable
  • Appropriate
  • Timeless

A good logo design should meet the prime factors of the top designers. Before opting for a Logo design agency look for the guidelines they follow and if they use the SMART technique as mentioned above.

The following factors form the base of good logo design:

  • Simple – Simple logos have created a benchmark in the industry of logo designing. Brand identity design services of top brands like Nike, Apple, IBM, and Amazon have stood the test of time due to their simple illustration that is bold and unique. These logos are easily recognizable and convey the right message to the customers and can be easily decrypted by the audience.
  • Memorable – Logo is one component that allows a brand to get identified among other similar companies. If you want your audience and customers to remember your brand, having a simple, memorable logo is a vital aspect of brand identification.
  • Appropriate – Before designing a logo you must learn that to what type of audience your business cater to and who are your potential customers. After you have done thorough market research then only design the logo of your company to make it look appropriate to your audience.
  • Resizable – Business logos are used in some locations, from the plastic or metal cover of a pen to the side of a concrete building – It needs to look effective and prominent at both 10 millimetres and 10 meters. Logos of top brands are visible at all sizes, from the largest to the smallest of all sizes.
  • Timeless – Create something remarkable that will stand the test of time. Design effective logos by top Graphic design company and stand out in the crowd. Don’t fall for trends as they escalate quickly and die out quickly as well.

Design your company logo by keeping in mind these important factors that will get your effective branding and potential clients. It will help you in every situation, whether you are a big or a small company. So, don’t waste your time anymore if you don’t have an impressive logo. Partner with a professional logo design agency to help you with a great logo. Make sure the agency you choose has an excellent reputation in the market and has the experience to meet your expectations without fail. They should have good knowledge of your industry and should be able to craft something that is trendy.

Vowels is a creative design and branding agency with over 300 clients across Dubai and India. The team has expertise in logo designing, content marketing, digital marketing, social media marketing, video creation, website development and packaging design.

Vowels is known to curate content for brands that helps businesses in establishing their unique position in the market. The team consists of strategists, designers, writers, executors, photographers and video animators.

Vowels has been awarded as one of the top 10 creative design agencies in India. The team works towards creating a distinct identity of your brand in a manner that helps you reach out to more customers and enhance your business’s awareness.

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