Tag: brand building

Logo Designing in Dubai, UAE and Saudi Arabia - Decoded

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Just like how we humans primarily trust a person based on their looks and appearances, a company primarily builds its trust through its logo. Whatever age group your customers fall in, the first and foremost method they use to identify your product is the logo. Long story short: Logo is the face of the company and it matters, it really does! If you are a brand owner looking for a new logo or wanting to replace your existing logo, you have landed at the right place. Before we dive any deeper, let’s recognise the unsaid importance of a logo (and a good one!).

The beauty of professionally crafted logos is that it brings out a specific connotation which is favourable for the brand. The final logo is just not a piece of art or well-placed aesthetics. It is a summation of the different stories related to the brand. It is the deep hidden meaning behind every good logo design that contributes to the success of brand aura and imagery. Every logo has its own unique vibe and personality. Every logo arouses a different emotion.

Let’s take a brief look at the lovely dual-toned logo of Dubai Tourism.

After launching this logo, Issam Kazim, CEO of the Dubai Corporation for Tourism and Commerce Marketing said, “The new logo features the word ‘Dubai’ written in both Arabic and Roman alphabets, representing the fact that the city is a fusion of cultures and nationalities – a result of the historic and present day approach of being outward looking and open to ideas from across the globe.

Arab companies - big or small, national or international are becoming highly focused on getting an appropriate brand logo which strikes a chord with its customers. With different types of logo designs available, every brand is exposed to different choices. To make a smart decision, let’s understand the 4 major types of logo design.

 

1. Word Mark

 

A logo made out of a word like Dell, FedEx, Coca Cola, Dubai-based make up brand Huda Beauty, etc. are all examples of Word Mark. This type looks supremely simple, outrightly clear and is a great alternative for companies with tight budgets. However simple it may seem to look at, there is a world of difference when an amateur makes a wordmark logo and when a professional creative agency makes it. That difference ultimately suggests the level of branding you are opting for your brand.

 

2. Pictorial

 

Pictorial logo is about using the image of a certain object as the entire logo. Examples of this would be Apple, Lacoste, etc. The image could either suggest the name of the brand like in case of Apple or it could be an image of something else altogether like Lacoste’s logo is that of a crocodile. Fun fact: Lacoste’s logo came to life because its founder was nicknamed as “crocodile” while he was playing tennis.

As we discussed above, a logo is built keeping a story in mind; it could be depiction of the motive behind building the brand, or the thoughts of the person building the brand or something else which is more personal to the founder(s). We, at Vowels, encourage our clients to speak their hearts out while giving us brand briefs. Based on all the experiences, thought processes, motives and vision we have gathered from the client, our creative team masterfully creates a logo which is revolutionary in itself, and one which resonates with the values of the brand and of the founding members.

 

3. Abstract Imagery

This is everyone’s favourite logo type in Dubai and UAE. Unlike the other two types, abstract imagery is something someone has never done before, it is fresh and unprecedented. This is about creating a unique brand logo on the design desk right from scratch. Examples of this would be The Emirates, NBC, Pepsi, AirBNB, Windows, etc.

Based on personal preference, brands go either of these logotypes or use a combination of these types. Middle-Eastern e-commerce brand, Noon features a successful mix of wordmark and abstract imagery in its logo. It is clean, abstract and doesn’t fail to grab your attention online.

You must have noticed Google has a new logo on every special occasion. If it’s Women’s Day, the logo will suggest so. On another day, if it is the birthday of a renowned personality, the logo will feature him/her. That is Logo Systems. Likewise, MTV is another classic example of Logo Systems. The basic logo framework remains the same but the surrounding elements change depending on the theme.

Logo Systems is a growing trend across various geographies including UAE. These are different graphics which adapt to different themes, events or causes which the brand wants to promote. Having said that, this type is majorly only appropriate for online companies or channels. Also, this alternative is naturally more expensive than others.

What’s Your Pick?

Which logotype do you prefer for your brand? Which colour palette should you go for? How will your logo look on websites, apps, bills, pens and letterheads, etc.? Is it created with a futuristic approach and stay relevant or would it get outdated soon? All these parameters and more should be taken into consideration before creating that perfect logo which attracts your audiences and stands the test of time. With you having to handle your business, it is best to leave logo designing in the hands of creative agencies specialised in logo designing.

From India and the Middle East to the US in the West, our brand consultancy is spread across different countries to assist all new businesses looking for a brand new logo, a solid marketing strategy and impressive brand identity, as well as old ones looking for a holistic corporate rebranding. If there is any question you might have regarding logo designing/branding/rebranding, please feel free to contact us.

Guide to Understanding Gen Z, The Generation of Digital Native

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If you are working out of a cafe, posting about every moment with too much detail, and think that the tear face emoji is so in, we have news for you. You are ancient on the Internet.

With the advent of Gen Z, the first generation of digital natives, traditional and digital marketers are in for a surprise. Unlike the millennials – who came of age during the Great Recession and have witnessed the post-liberalization period– Gen Z has inherited a stable economy, a crumbling socio-political environment and degrading ecosystem.

Born between 1995-2012, Gen Z is the most educated, ethnically diverse, and truly mobile generation that has outnumbered millennials and constitutes 32% of the global population. The oldest of this generation is ready to join the workforce and quality as potential customers for many luxury and utility brands alike.

What makes catering to this new generation so challenging is their innate ability to collect, cross-reference, and analyze data from multiple sources to make a sound choice. Unlike their predecessor, Gen Z is not idealists and dreamy; they are thrifty, woke, less emotional, more analytical, and most importantly, individualistic. So, the old tricks of marketing that dazzled boomers, persuaded millennials, might not work on them.

In this article, we will learn more about this up-and-coming generation? How are they different from the others? What motivates them and what ticks them off in life? How do they connect with the media and how can you tailor your brand to cater to their taste?

 

But First, Who Really Is Gen Z?

 

Similar to the 90’s kids who have witnessed the market change, technology evolve and culture shift, Gen Z is the product of their time, however, with one key difference - unlimited access to information. Gen Z has grown up in a fractured society filled with data breaching, an overload of information, fake news, #MeToo, #BalckLivesMatter, police brutality, and the changing climate.

Along with the cons, they have also inherited a world that is more fluid in its approach to gender, and identity. Although they witnessed the horrors of fake news and data breach, they understand the importance of privacy and demand transparency.

Being the first generation of social natives, they are vocal, connected, and unafraid of being political. They are the first generation that aggressively forced society to face the environmental crisis, created pressure, and pushed them to work for the better.

In terms of brands, Gen Z is not phased by famous logos, they gravitate towards products that align with their value systems. A brand purpose is a driving factor for decision making and values like sustainability, cruelty-free and ethical business practices are popular among them.

 

What Is Their Relationship With The Media?

 

Mobile Holds A Key To Their World

 

The last two decades have completely reshaped the digital landscape of UAE and KSA. The upcoming policies and Vision 2030 in the case of KSA aim to create a conducive environment for digital technologies and innovation.

According to Global Media Insight 2020, the Emiratis population spends an average of 2.57 hours on social media daily. Out of the total population of 9.83 million, 9.73 are active social media users. The three most popular platforms are Youtube with 8.65 million users, Facebook with 7.77 million users, and Instagram with 6.68 million users.

In regards to KSA, the number of internet users increased by 4.3 million between 2019-2020. Today, Saudi Arabia has the largest social media presence in the world with Saudi youth making up to 75% of the total UAE population. Although millennials take 44.3% share of the pie, Gen Z closely follows them with a solid 39.5%. (Source: Talkwalker)

This data sheds light on important points like the boom of mobile social media usage and 9.7 million users access social media through their mobile devices. Also, Gen Z is closely competing with millennials and marketers can no longer afford to ignore them.

 

A Close But Private Relationship With Social Media

 

It is no secret that Gen Z lives and breathes on the Internet. They spend an average of 3 hours scrolling through social media but that doesn’t mean that they share every movement and passing thought on the platform. One of the major powers this group holds is their uncanny ability to filter, compartmentalize and distance themselves from social media images.

For example Platforms like tik-tok are used to fun dances, art, bizarre food trends but also create a snappy 15-sec video of their opinion on social/ political issues. On the other hand, Facebook, though hardly used, is seen as more appropriate for sharing with larger networks of friends and family.

The most interesting of the lot is the trend of Finsta’s, or fake Instagram accounts, set up to share raw, unfiltered moments with a select group of friends with content.

 

Influencer’s Influence Is Big

 

The upcoming trend of influencers is not out of the blue, it is created out of necessity and borderline desire. Rather than following mainstream actors and popstars, Gen Z prefers more authentic and relatable role models that align with their set of values. When the values align, Gen Z develops a sense of affection, appreciation, and a strong relationship with influencers, which is more powerful than you may think.

To put in context, what cinema and Tv were to 90s kids, influencers are to Gen Z. These influencers help empower fans through beliefs, self-expression and give them a purpose to care about, but also influence their purchasing decisions. Hence, even luxury brands like Dior and Marc & Jacobs are collaborating with YouTubers and Instagram celebrities to persuade the ever-elusive Gen Z.

 

Omnichannel Experience Is The Way To Go

 

Although Gen Z relies on the Internet for everything, it is important to understand that there is a method to their madness.

 

  • They follow influencers for empowerment and inspiration.

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  • Instagram, youtube, and tik-tok are great platforms to discover brands and products that are up their alley.

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  • Their purchasing decisions heavily rely on feedback, word-of-mouth from a trusted source, and recommendations from friends and family.

 

Compared to other generations, they might be less likely to shop in physical stores but that doesn’t mean you underestimate the power of motor and brick stores. One of the key traits of Gen Z’s personality is thriftiness, they are careful with their money and are likely to cross-reference the product on different sources. They appreciate the good experience, so consistency in both online and offline channels is the way to go.

 

Digital Platform They Heart

 

Social media has become a lifeline for Gen Z and Millennials alike. Especially in these times when you are stuck at home, quarantining and social distancing to connect, distract, and comfort. While several platforms are popular among the sub-groups of Gen Z including clubhouse, Spotify, Twitch, and Tumblr. There are 4 platforms almost everyone loves.

Youtube is their platform of choice for either knowledge or entertainment. Since the influencer trend is big with this generation, the youtube format helps them gain deeper insight into their idol’s life and connect with them.

Instagram operates as a platform catching up with pop culture, daily updates on friends, and all things lifestyle. Unlike the millennials who are big on oversharing, Gen Z uses this platform to find something new and interesting.

Snapchat: In 2020, Snapchat, in partnership with Kantar, shared that it reaches some 90% of 13-24 year-olds, essentially gen z, across the US, more than Facebook, Instagram and Messenger combined. Gen Z uses Snapchat to connect with friends, fun filters, immersive content, nuggets of content, and transparency between users and the platform.

Tik Tok: Tik-Tok, is immensely popular among the gen z. They can solely be credited for the platform’s initial success. Long gone are the days we used to ridicule tik-tok dances and skits. Today they are all the rage, and in the lockdown, even the celebrities joined in.

 

Tips To Connect With Gen Z Better:

 

  1. Talk about your brand values and purpose, not just your product and brand. Gen Z wishes to invest and promote brands with meaningful stories or missions.

    2.  

  2. Representation and diversity are important to them in a brand but stray away from the trap of tokenism. They are digital natives; they know a facade when they see one.

    3.  

  3. One of the best strategies in this complex, and polarised is to be positive. Gen Z might not have faced recession but they are the generation grappling with unemployment, climate change, and mental health crisis. Acknowledge the challenges but focus on celebrating as a community.

    4.  

  4. Be real. The younger generation is okay with imperfection and even relates better to brands that have the strength to be vulnerable. Growing up in a hyper-commercialized world brimming with ads and branded content, they appreciate originality, realness, and especially - individualism.

 

Conclusion

 

To be honest, most companies aspire to cater to the younger generation but aren’t ready to market to do so. The generation divide is huge and ‘winging as you go’ won’t work in this case. So, it’s time you get in touch with people who actually understand them and help you guide the way to the future.

Vowels Branding Agency with its team of expert strategists and designers, will help you with customer persona to help you target and strategize better. Along with that, the agency can help you create unique and original visual and verbal brand identity to stand out among the competition.

Some of our other services are logo design, and a complete brand makeover. We specialize in brand consultancy, strategy, brand guidelines, CI manual, brand presentation, and corporate branding.

Extended across multiple countries like the USA, India, Saudi Arabia, UAE, Qatar, Kuwait, Oman, and Bahrain, we believe in providing exclusive solutions to all your brand problems.

 

Contact Us

Check out our work at Vowels

We are always available at [email protected].

Find Your Brand Voice- Choose a Style!

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Ever felt like your brand could do with some attitude? Well, then that’s a good start, and this article is written to address you. Building a brand personality all starts by asking the big question: what you would like to represent to your audience.

While the visual identity is very important, you also need to be aware of the tone and voice in which you address your consumers. How would you like to deliver your message to them? Would you like to humour them? Or impress them? Would you like to motivate them? Or inspire them towards the greater things of life? Or would you just like to sound very businesslike and sophisticated as you describe what you have to offer to them? Well, we shall have a look at each of these by taking a look at some of the best brands that have implemented these tones here:

Table of Content

Ever Appealing, Like Lego

 

If you were once a child, you will probably remember one of those brands that went a long way in encouraging motor coordination and creativity. Created in 1932, today even after almost nine decades, this is a brand that touches a number of cultures, thus connecting to people, with themes that can vary greatly. Overall the brand communicates in a youthful, fun loving way.

 

Command Sophistication and Class Like Alfa Romeo and Mercedes

 

Style and sophistication are their characteristics of communication so needed to impress someone buying a car. The images used here are what set this brand of cars apart.

Now, another automobile company you have is the famous Mercedes Benz. Now, how could we exclude that? Prestige, success are status and this is what you need to join our club is the message communicated here. Refined and authority, the message is all about success here. Now, you may like this or you may not, if it’s more of the latter, then let’s move on to the next one.

 

Or Be Sweet and Innocent Like a Dove

 

Here is a style that is more innocent, we give you the favourite of girls and women: Dove. The very name states us this, right? The tone is one of appreciation of beauty that can be found in all women. Now, where can you find a tone and a brand that can get more humane than this? Optimism and honesty are the tones used here, which we all know is normally so hard to find in a feminine product.

 

But If You Have To, Inspire Like Nike

 

The famous brand of shoes can’t be left out of the list of big brand personalities, can it? So, there you go. Inspiration is the key word here with its very tagline Just do it. The brand highlights a winning mentality. Nike, in fact, more like an athlete’s second coach, motivating every athlete on the way.

 

Get the Young to Laugh Like Lynx

 

Humour and jokes are good as long as your jokes connect to the audience and not simply make them laugh and then forget about you the next minute. So, as a joker, you first understand the people you are going to humour and what their needs are.

Now, while they are humorous, they are also serious about the message they want to communicate, they know who their audiences are. This is a brand that acts as a big brother to teens going into adulthood, giving them a message of confidence.

 

Touch Hearts Like Toms

 

And if you are a brand with a purpose behind it, you know the one who is not there to just sell but plays a role in helping humanity, an example you could use in communicating your message is Toms. The communication style here is warm, supportive and reassuring with an aim to bring all people together, from their customers to humanity and large, giving everyone hearing about them that feel good which is so encouraging for the promotion of charity and brotherhood. Warm, caring and helpful are the keys here.

 

Celebrate Like Coca Cola

 

Thirsty already? Now, this is one brand that celebrates happiness, linking itself to all the happy occasions of life. Recall the ads you have been watching from your childhood days. Vacations, outings, friends are probably some of the central themes that could come to mind, right? The message communicated is forget everything, have Coke and be happy.

 

Or Get Serious Like IKEA

 

Opposite to that is IKEA, no nonsense in tone, they mean business, as they talk about providing solutions to people with specific needs and requirements. While the language is simple, let’s not judge them as downright boring, there is a bit of humour here and there. So, while it is serious, it is also light hearted with a tagline that focuses on the brighter side of life.

 

Finally, Play It Down Like Apple

 

Another example of a brand that is minimalistic is Apple. A simple language and a quiet tone, they have managed to communicate their message of innovation and creativity to the world. Now, that’s an achievement, isn’t it?

 

Final Words

 

Developing a brand voice is not as easy as it looks to be. There are several factors to consider in order to arrive at that brand voice that goes best with what you have to offer as a brand. That being said, we at Vowels are here to walk with you and help you come up with just the right voice that is perfect for your brand. Here, we show you how to think out of the box, to come out as a brand that is unique with a tone and voice and style of your own.

Vowels, The Branding Agency, give you all the inputs you need to decide on the style of your brand and what you want to communicate, or you could get a whole new tone created for you if you want to.

We are available for you in different parts of the world. So, if you are located in UAE, Qatar, Kuwait Oman or Bahrain, reach out to us for all your brand needs and we will make your brand needs ours too. Apart from this, we also have our centres in India and the US.

From packaging design to corporate rebranding, our services are varied. We also help you build your brand identity and your brand as a whole with the right brand strategy. So, if you think your brand needs help in areas like these, remember that we are just an email away.

Also read - Logo Design: Its Place In Brand Strategy

How Does Research Helps In Building Successful Brands?

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When that perfect business idea strikes you, you wish to conceptualize it, gather your team, start making and selling things right away. After all, in business timing is everything.

In such exciting moments, the thought of detaching yourself from the process, and conducting a market or brand research seems like a waste of time. The more confident ones claim that they know who their target customers are and what they exactly want. But does anyone really know? Probably no.

Your brand is your company’s most valuable asset and touches every part of your company and customer experience. Similar to an individual, a brand must grow with time, experience, and circumstances. Therefore, brand research must be an ongoing process to confirm that your brand is gaining insight into consumers’ minds, build brand equity, and know if the brand is still relatable with the target audience.

Remember, the world is changing faster than ever and your brand needs to keep up with the pace of changing economy, customer preferences, and market needs. It will be an impossible task if you’re not keeping up with them through brand research. In this article, let’s discuss the benefits of researching a brand’s identity development phase.

Understanding Consumer Behaviour

 

Understanding what the consumer thinks, to what it responds, and how it behaves to certain messages are critical to every business and achieving their goals. Whether the decision is about a new product or a relaunch, communication channels, or pricing strategies, research can help you answer these questions and many more.

For decades, research has proved to be the backbone of any successful business and its marketing strategy. In essence, brand research is a valuable tool that helps people understand the finer details like what the potential customer likes, needs, and if there is a space that you can fill.

Detailed research helps in understanding the consumer better and as a result, helps create impactful marketing strategies. Additionally, a well-formed strategy improves a brand’s position in the market.

Composing A Relevant Brand Message

 

Great brands aren’t built in a day. They are thoughtfully curated and patiently built, word by word. Research is a critical step in determining the voice of your brand, and the message it sends.

First things first, a great brand starts with an in-depth understanding: who your target audience is? What do they care about? What motivates them? what does their day look like?

Understanding your industry, your space in it, your competition, your product, and the value it provides, are some of the questions that brand research helps you answer. Moreover, it gives your communication strategy a direction rather than taking shots in the dark and hoping something will resonate with your target audience.

Understanding Your Weakness

 

It doesn’t matter if you are starting or positioned successfully in the market, it is important to take a long hard look in the mirror and evaluate your company and its shortcomings.

Whether it is stakeholders, investors, employees, or employees, it is important to understand their perspective on the business. How do they see your business? What are the values you share? What is your USP in their eyes? This assessment will give you an honest insight from a third-party perspective.

With the help of research data, you can spot blind spots in your marketing strategy, a new audience segment, or a need for a new product. That’s why whether you are a startup, small business, or an established company, you should spend time, resources, and a section of your marketing budget in discovering your weaknesses.

Amplifying Your Strong Points

 

After research, it is clear who you wish to reach, what are they interested in, and where you can find them, but there is so much more to it. In-depth research strengthens your brand in varied ways. A solid gathering and analysis of data can help you identify new business opportunities, unknown audience, and untapped market.

Research helps companies know their consumer’s interests and pain points, a brand can tailor products to the needs of the target audience, upgrade their products, provide with the add ons among other things. Along with that, good research helps a brand expand its influence in terms of audience and demographic. Discovering an ideal geographical area will allow you to create effective and compelling targeted campaigns that suit the needs of your audience.

Set Better Goals For The Brand

 

Businesses are profit-oriented ventures that are expected to grow every year. If you are a CEO, Marketing Director, or business owner, you are expected to have plans and goals related to growth in sales and customer retention and how to achieve them.

But how do you know the potential of your business? the expected industry tends or if the current is attainable. That’s where the research comes in.

Many organizations after significant success feel cooped and get stuck, and are unable to accomplish their business goals. Whereas, some of the startups set overarching and unattainable goals that tire them out without even getting started. So, organizations must recognize the benefits that can come from purchasing or conducting market research.

From securing funding from the investors to determining new opportunities to mitigating risks, research helps you connect the dots and accomplish the business goals.

Making Informed Decisions

 

From gazing at new opportunities and competitor analysis to estimating the size of the market, current industry trends, buying behaviour, and customer’s needs, research is at the core of everything.

Research helps you evaluate your ideas, make them relevant to the industry, and refine the implementation for smooth success. The crux of market or brand research is to make tough business decisions easier. While research might not solve the problem for you but it can surely provide you with data that can predict the situation, mitigate the risk, and prepare the company against the possible threats. Conducting constant research will help your company make informed decisions rather than shooting in the dark, leaving the fate of the company to arbitrary concepts such as luck.

Conclusion

 

Now, that you understand the importance of research and the value it can provide your company, it’s time to give it a go. The process might look intimidating and borderline unnecessary but to conquer your target audience and market, research is the key.

As a business owner, we understand the burden of responsibilities you bear and the value of your time, so leave the work to professional branding agencies such as Vowels. We specialize in design and branding. If you wish to rebrand your own business whether it is a logo redesign, a website redesign, refreshed messaging, or a complete brand makeover, it’s time you get in touch with professional branding agencies like Vowels to make your vision come true. We specialize in brand consultancy, strategy, brand guidelines, CI manual, brand presentation, and corporate branding.

Extended across multiple countries like the Saudi Arabia, UAE, Qatar, Kuwait, Oman, and Bahrain, we believe in providing exclusive solutions to all your brand problems.

Also read - Why Is A Good Website Design So Important To Any Business?

Contact Us

Check out our work at Vowels

We are always available at [email protected].

Want to get in touch over a call?

(+91) 97858 40004

Why Is A Good Website Design So Important To Any Business?

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Imagine, after months of envisioning an idea, you have gathered courage and started your brand new business. Now, you wish to promote your products and services to a wider audience. What will your next move be? How will you gain credibility and grab your audience’s attention?

Considering the ongoing pandemic and hours people spend on the internet, having a dynamic and accessible website is the way to go. Let’s face it, in today’s digital age, a website is more than a selection of pictures, clickable buttons, and text floating on the screen. It’s an integral part of the branding strategy.

From budding entrepreneurs to business owners who are contemplating the significance of websites in their business, in this article, we will discuss the importance of website design and how it will impact your business.

First Impressions Lasts Forever

 
Maybe your audience came across you on social media or a popup, impressed by your selection, they have visited your website. If your website looks cluttered or outdated, your audience will have a negative impression of your business, resulting in you missing out on potential leads.

Especially in the time of hyper information, overwhelmed and time-starved consumers when given only 15 minutes to consume content, 66% would prefer to see something beautiful and aesthetically pleasing than something plain and dated.

Your website is the face of the brand and the impression you make on them impacts how the audience perceives your brand. To make a lasting impression, we recommend you get in touch with a branding/ design agency.

Aids in Search Engine Optimization Strategy

 
With hundreds and thousands of websites contesting to appear at the top of the search engine results pages (SERPs), search engines like Google had to find their way through it.

Along with web design parameters like title, relevant keywords, image optimization, and linking that affects how search engine spiders crawl and index your website. Sound web development and design is the way to ensure your visibility. The technical aspect of optimization is trickey and should be handled by professionals from web design agencies.

Helps Increase Sales

 
Prosperity is at the heart of every business venture. Creating a website can effectively aid in attracting more sales. Today, almost every business has moved online, especially in the metropolis where people struggle to balance work-life balance, businesses have spotted a great opportunity to capitalize on that through online sales.

Getting customers through targeted social media campaigns and influencer marketing is one way to go, retaining customers is a herculean task. It is at this point that the development and designing of the website help you out. The metrics retrieved from the website enable webmasters to monitor the activity of users. Then, it is upon the business owner or marketing head to guide the web design agency to take creative routes to retain those customers and earn their loyalty through excellent customer service.

Establishes Credibility and Builds Trust

 
In recent years, technology has changed several folds so has the taste of the customers. In the sea of well-designed apps and pages, people do not trust poorly designed websites. Whether you are a bricks and mortar outlet or an online store, credibility is important in building a successful business.

A good web design agency knows that a website should show the brand’s personality and evoke brand values, including on-site customer review or customer support window can strengthen their belief.

The journey to finding your brand voice may seem daunting but don’t be afraid to go ahead. To minimize your anxiety, we recommend you do your research, understand your taste, and look around for inspiration.

Better Communication

 
One of the perks of having a website is the accessibility to communicate with your customers. Apart from creating a good landing page that improves the customer’s experience on the website, a website allows short forms and live chats or 24/7 customer service. Having a dedicated team that is well-versed with the working of the company and equipped to solve the problem is a game-changer. Such personal interactions make it easier for the team to generate new leads and drive more conversions. A personal touch and genuine care for the brand is lacking when a customer orders through a third-party website.

Create A Cohesive Brand Identity

 
When branding agency designs (or redesigns) a website, there are certain criteria of a good design that are non-skippable. Some of the examples include being visually appealing, aesthetically pleasing, and more accessible to people.

These basic principles of design translate into brand values. To impart these brand values in a design, taking a brand’s perspective while creating the website is the best way to accomplish the goal. The other major task of a website is to create a cohesive brand identity, it houses logo, packaging, social media channels, and other digital assets under one roof. Cohesive brand identity makes the product more recognizable and marketing easier.

Conclusion

 
If you are looking for someone to create a great website to generate leads and drive more conversions, get in touch with Vowels. A professional branding agency is known to build and maintain beautiful and functional websites to navigate our customer competitive digital landscape.

We specialize in design and branding. If you wish to rebrand your own business whether it is a logo redesign, a website redesign, refreshed messaging, or a complete brand makeover, it’s time you get in touch with professional branding agencies like Vowels to make your vision come true. We specialize in brand consultancy, strategy, brand guidelines, CI manual, brand presentation, and corporate branding.

Extended across multiple countries like the Saudi Arabia, UAE, Qatar, Kuwait, Oman, and Bahrain, we believe in providing exclusive solutions to all your brand problems.

Contact Us

Check out our work at Vowels

We are always available at [email protected].

Want to get in touch over a call?

(+91) 97858 40004

Four Reasons Why Hiring A Brand Marketing Agency Is Beneficial

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Here are five reasons why hiring a brand building agency is beneficial.

Building a brand takes time and efficient team work. It is very important to have the right set of people wholly dedicated to marketing about your business. Some brand building services in Dubai Company believe an in-house creative team saves time and money, while others feel an agency partner handles their online branding needs with greatest care.

Here are five reasons why hiring a brand building agency is beneficial.

● Stay abreast of present marketing trends without a learning curve: Staying abreast of trends frequently is a part of every marketer’s job description. However, there’s not enough time in the day for your in-house creating a brand identity talent to complete day-to-day tasks as well as read up on the latest SEO technology, branding and content marketing, press release, and simultaneously grow and evolve.

● Easy access to the latest technology: You might have access to native advertising, programmatic advertising, a gazillion marketing, and other ad-tech platforms, but how do you know which one to pick for your business? A brand building agency with the correct subject matter expertise can offer you with the support and guidance you require, along with exclusive access to the most excellent marketing technologies.

● Scale marketing efforts quickly: Reducing and expanding the marketing budget for your internal team is an on-going process that can have long-term repercussions on your business’ brand image. To make sure your brand marketing hard work does not suffer in such situations, it’s best to hire an outside agency to scale quickly. Save time on training and supervision personnel.

● What to look for in a brand building agency: When you’re hiring an external agency, don’t hire only based on its history. Partner with a brand agency for its innovative vision. Evaluate how well the people in that agency understand technology, social media and digital marketing trends, content marketing, email marketing, and SEO latest trends.

So, does the brand marketing agency you’re planning to hire know how your business can benefit and how to build your brand from adding native and programmatic to the marketing mix? Whether it’s native advertising, display advertising, copywriting or programmatic advertising, the right brand solutions team will have extensive experience in a variety of marketing technologies and communication strategies.

Also read - What is the Importance of Branding Agency for a Business to Grow?