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The significance of influencers is irrefutable for any company looking to build their brand image, particularly when the target is a more youthful statistic. Influencer marketing has come a long way in the past few years. According to a study conducted by Linqia, 39% of marketers plan on increasing their influencer marketing budget in the year 2019-2020. The study also showed that a majority of marketers will spend anywhere from $25,000 to $100,000 on influencer marketing.

Vowels Advertising leverages the power of Influencer Marketing while suggesting brand solutions. Influencer marketing is an indispensable part of Vowels advertising brand strategy. We have successfully did influencer marketing for plethora of travel, hospitality, Jewellery and Real estate companies. It is a unique form of marketing because it appeals to the needs of the influencer rather than the customers in question. Influencer marketing includes advertising products and services to the individuals who have the capability to sway the purchases of other individual. This market influence commonly comes from an individual’s expertise, popularity or reputation. Vowels advertising has a network of bloggers from sectors including Media, Travel, Food, Hospitality and many others which have a strong follower base and have delivered results for the brand. Celebrities are regularly used to market items since they are profoundly regarded and possess high visibility. Bloggers have turned out to be significant influencers these days. They are viewed to be real and have loyal followers. Their appeal is so great that when a blogger prescribes an item or service, it appears to be more reliable than traditional advertising.

Vowels whilst suggesting solution to the brand asks them one of the most imperative question: “Is your product or service influenced by the influencers? “The most imperative thing to remember when it comes to picking and using an influencer marketing strategy is that the influencer is a little more than an entryway to new audience. While the nature of their content and number of followers are surely most pivotal factors to consider, an influencer’s actual value is straightforwardly proportional to his/her audience. But audience size alone is not sufficient for volume does not equal to value. On the off chance, if someone keeps up a huge audience that fails to engage with him/her on a regular basis, you have to intricately investigate whether that individual is right for influencing engagement with your brand. The question in focus is if the influencer is not influencing anyone, what good is he/she to you? Vowels, researches extensively, identifies the idea to market through Influencer marketing and then comes up with a resolute strategy to create an impact on the intended audience.

It is not so that customers easily open up to the Idea of influencer marketing. We at Vowels have faced many objection while pitching the strategy of Influencer marketing to the clients. The most effective rebuttal which has worked in the favour of Vowels advertising is that when consumers have concerns, they swing to the people they trust and hold in high respect, which is where influencers come into the picture. With the rise of influencers and micro-influencers to promote products on social media, social validation has turned into a concrete aspect for all social media campaigns and other marketing efforts. Products that require a lot of thinking and consideration before buying (for instance trust-based industries including pharmaceuticals, automotive, parenting and nutrition) are exceedingly subjected to social validation. In the present age, influencers are the drivers that shape customer satisfaction, which makes them so crucial for marketing on social media.

Social influencer concept
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Social validation has been around for quite a long time, however, the difference is that with today’s technologies, it is simpler to reach and pull in customers. It is proving beneficial in the following ways:

  • Social validation is, to a great extent, dependent on grouping and conformity. Gaining trust through social connections is one of the greatest advantages of social validation.
  • Steady competition in the market has prompted consistent improvements in every business. Social validation compels you to measure where you currently stand and how you can improve.
  • Having more prominent occurrences of social validation can get you higher rankings on the internet. The more progressive and positive reviews your business gets, the greater visibility your business gets in the search engine result pages.

Customers find it critical to look into whether the item they are willing to purchase has sufficient social validation. This validation is derived from the reviews of the customers who have officially made a purchase of the same. There is also a great probability that these reviews affect and influence its future sales in a positive way.

In the end, social validation largely depends upon how much you, as a business, are invested in your consumers and their opinions. It is a symbiotic relationship that businesses and customers share with each other. Investing time in creating an overall positive experience for your consumers is what cultivates social validation.

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